off mosquito coils
Worth a lookShows demand growing +512.6% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Growth
Incredible+512.6%90-day search growth — must beat 0% to launch
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.27avg listing price — sweet spot $15–$100
Price range
Great$5.25–$67.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,685.09avg incumbent reviews — the moat a new listing must climb
Market size
Bad$100K$100K/yr · 41K searches
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, off mosquito coils is a $100K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
off mosquito coils market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- $170K–$213K
- units × avg price
- Conversion rate
- 11.5%
- Avg BSR
- #625
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 73%
- Out of stock
- 12.4%
- Avg brand age
- 44 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
47
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- OFF!62%
- SC Johnson33%
- W4W4%
- USKICH2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 60 weeks — +512.6% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 31.6×
Top off mosquito coils search terms
- off mosquito coils15K/yr
- off coils6K/yr
- off mosquito lamp refills6K/yr
- off coils mosquito refill5K/yr
- off mosquito lamp5K/yr
- off lantern mosquito lamp refills3K/yr
Top off mosquito coils products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OFF! Backyard Mosquito Repellent Coil Refills Perfect for Outdoor Patios Country Fresh Scent 6 Count
SC Johnson$5.254.4★4,976 rev
OFF! Refillable Mosquito Lamp Repels Mosquitoes up to 10 x 10 feet Protection for up to 6 Hours 1 Count
OFF!$19.424.2★795 rev
OFF! Backyard Outdoor Mosquito Repellent Coil Starter Pack Perfect for Outdoor Patios Country Fresh Scent 3 Piece
OFF!$7.334.3★460 rev
OFF! Backyard Mosquito Coil Refills Repels Mosquitoes for Patio and Deck Outdoor Use Up to 4 Hours per Coil 6 Count (Pack of 2)
OFF!$14.654.6★3,821 rev
OFF! Mosquito Coil Refills for Patio Deck and Backyard Outdoor Areas Repel Mosquitoes 6 Count (Pack of 1)
OFF!$12.194.6★3,821 rev
Newest
by launch date
Mosquito Coils Outdoor Patio Fresh Scent Use Reaches Up to 10 feet
USKICH$16.371,895 rev
W4W Mosquito Repellent Coils - Outdoor Use Reaches Up to 10 feet - Each Burns for 5-7 Hours (Three Pack Contains 12 coils & 6 Stands)
W4W$11.579,466 rev
OFF! Backyard Mosquito Coil III Refills Country Fresh Scent Repels Mosquitoes for Patio and Deck Outdoor Use Up to 4 Hours per Coil 6 Count (Pack of 4)
OFF!$25.283,821 rev
OFF! Backyard Mosquito Coil Refills Repels Mosquitoes for Patio and Deck Outdoor Use Up to 4 Hours per Coil 6 Count (Pack of 6)
OFF!$32.88249 rev
OFF! Mosquito Coil Refills for Patio Deck and Backyard Outdoor Areas Repel Mosquitoes 6 Count (Pack of 1)
OFF!$12.193,821 rev
Trending
90-day click momentumOFF! Backyard Mosquito Coil Refills Repels Mosquitoes for Patio and Deck Outdoor Use Up to 4 Hours per Coil 6 Count (Pack of 6)
OFF!$32.884.6★
OFF! Mosquito Coil Refills for Patio Deck and Backyard Outdoor Areas Repel Mosquitoes 6 Count (Pack of 1)
OFF!$12.194.6★
OFF! Backyard Outdoor Mosquito Repellent Coil Starter Pack Perfect for Outdoor Patios Country Fresh Scent 3 Piece
OFF!$7.334.3★
OFF! Refillable Mosquito Lamp Repels Mosquitoes up to 10 x 10 feet Protection for up to 6 Hours 1 Count
OFF!$19.424.2★
S C Johnson Off Mosquito Lamp pack of 4
OFF!$67.844.2★
What buyers say about off mosquito coils
What buyers praise and complain about, mined from review topics.What buyers love
“Really good for the bugs”
“scent is very strong”
“Great quality”
“Works well”
“Reasonably priced”
“Works as described”
“Works and burns okay”
“Easy to use”
“Effective”
“Very helpful for keeping the no see ums away”
What buyers complain about
“not efficient”
“Break easily”
“It bugs dont like em”
“Not what it claims to be”
“Coils are way too fragile”
“Just a hassle”
“Yeah the others are cheaper”
“Sort of has a campfire smell”
“which made setup a little frustrating”
“It was not clear what the size was”
Top return reasons
Common questions
- Is off mosquito coils profitable to sell on Amazon United States?
- The niche generates $100K/yr across 11 tracked products. 90-day search growth is +512.6%. Flapen's verdict: Worth a look (55/100).
- How competitive is the off mosquito coils niche?
- 4 brands and 47 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in off mosquito coils?
- Top complaints mined from reviews: Functionality-Overall, Durability, Pest/Insect Control. The return rate is 0.7%.
- When does demand for off mosquito coils peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 31.6× the quietest.
- What does it cost to enter the off mosquito coils niche?
- Listings span $5.25–$67.84; the average listing price is $21.27 (sweet spot $15–$100). The average incumbent carries 2,685 reviews — the moat a new listing must climb.