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Oak Pellets

Fail

The top 5 brands take 94% of clicks, so Oak Pellets is a Fail.

Flapen Score
46
46 / 100
Ranks 7,082 of 8,839 Patio, Lawn & Garden niches · −10 vs the category median of 56
Market size
$77K/yr52K searches / yr
90-day growth
+47.1%search demand this quarter
Competition
77%top-5 click share · 7 brands · 19 sellers

Flapen Score

Oak Pellets against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Oak Pellets is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oak Pellets market on Amazon at a glance

Shoppers on Amazon United States searched for Oak Pellets 52K times last year and spent an estimated $77K. The top 5 brands take 94% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +47.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+47.1%
Conversion, latest week
5.7%
Market size, estimated
$77Ka year
Peak month
December5.2× the quietest month
Top search term
post oak pellets19K searches a year

02 · Price

A sale here is worth $25.86.

Listings sell for $25.86 on average, from $15.15 to $37.90. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $25.86 that is $6K to $13K a year per listing.

Average price
$25.86inside the $15 to $100 sweet spot
Price range
$15.15–$37.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$6K–$13K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #69 within Fuel & Firestarters. It carries 10,617 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
75%
Out of stock, average day
8.3%
Average rank
#69in Fuel & Firestarters
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
10,617per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Oak Pellets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

19

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

2%

  • Brand 130%
  • Brand 230%
  • Brand 321%
  • Brand 47%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (1 brand, 2%)

Demand

Oak Pellets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Oak Pellets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • post oak pellets19K/yr
  • oak pellets for smoker12K/yr
  • oak pellets10K/yr
  • post oak pellets for smoker4K/yr
  • oak wood pellets4K/yr
  • traeger oak pellets3K/yr

Reviews and returns

What reviews say buyers love and hate about Oak Pellets

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Value For Money”
0.2%of orders come back
“a bit expensive”
A buyer, on “Value For Money”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Oak Pellets questions

Answered from the same tracked data.