Novacide
FailThe top 5 brands take 100% of clicks, so Novacide is a Fail.
- Flapen Score
- 47 / 100Ranks 6,868 of 8,839 Patio, Lawn & Garden niches · −9 vs the category median of 5647
- Market size
- $54K/yr37K searches / yr
- 90-day growth
- +52.3%search demand this quarter
- Competition
- 89%top-5 click share · 5 brands · 21 sellers
Flapen Score
Novacide against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Novacide is stronger. Inside it, weaker.
Market
The Novacide market on Amazon at a glance
Shoppers on Amazon United States searched for Novacide 37K times last year and spent an estimated $54K. All 5 brands take every click. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +52.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.
- Searches, last 12 months
- 37K
- Growth, 90 days vs prior 90
- +52.3%
- Conversion, latest week
- 5.8%
- Market size, estimated
- $54Ka year
- Peak month
- August5.0× the quietest month
- Top search term
- novacide24K searches a year
02 · Price
A sale here is worth $25.15.
Listings sell for $25.15 on average, from $12.69 to $35.99. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $25.15 that is $6K to $13K a year per listing.
- Average price
- $25.15inside the $15 to $100 sweet spot
- Price range
- $12.69–$35.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$13K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #204 within Repellents. It carries 4,146 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #204in Repellents
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 4,146per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 107 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 107 months
Products
Top Novacide products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
21
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Brand 161%
- Brand 223%
- Brand 310%
- Brand 43%
- Brand 53%
Demand
Novacide search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 5.0×
Search terms
Top Novacide search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- novacide24K/yr
- pt ultracide4K/yr
- ultracide3K/yr
- novacide aerosol5K/yr
- ultracide flea spray2K/yr
Reviews and returns
What reviews say buyers love and hate about Novacide
We read the reviews and the return reasons for every product selling here.
“Didn't work on fleas,ticks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Novacide questions
Answered from the same tracked data.