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Nitrogen Fertilizer for Lawns

Maybe

An estimated 0.3% of orders come back. But the top 5 brands take 100% of clicks, so Nitrogen Fertilizer for Lawns is a Maybe.

Filters Trending
Flapen Score
62
62 / 100
Top 25% of 8,839 Patio, Lawn & Garden niches · +6 vs the category median of 56
Market size
$1.3M/yr317K searches / yr
90-day growth
+132.7%search demand this quarter
Competition
70%top-5 click share · 2 brands · 29 sellers

Flapen Score

Nitrogen Fertilizer for Lawns against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Nitrogen Fertilizer for Lawns is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nitrogen Fertilizer for Lawns market on Amazon at a glance

Shoppers on Amazon United States searched for Nitrogen Fertilizer for Lawns 317K times last year and spent an estimated $1.3M. All 2 brands take every click. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 9.9% of those searches ended in a purchase.

Shoppers searched for this 317K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +132.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
317K
Growth, 90 days vs prior 90
+132.7%
Conversion, latest week
9.9%
Market size, estimated
$1.3Ma year
Peak month
May21.4× the quietest month
Top search term
milorganite99K searches a year

02 · Price

A sale here is worth $42.32.

Listings sell for $42.32 on average, from $15.35 to $130.90. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $42.32 that is $127K to $169K a year per listing.

Average price
$42.32inside the $15 to $100 sweet spot
Price range
$15.35–$130.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
$127K–$169K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #517 within Soils, Mulches & Planting Media. It carries 3,565 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
54%
Out of stock, average day
5.1%
Average rank
#517in Soils, Mulches & Planting Media
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
3,565per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Nitrogen Fertilizer for Lawns products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 170%
  • Brand 230%

Demand

Nitrogen Fertilizer for Lawns search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 21.4×

Search terms

Top Nitrogen Fertilizer for Lawns search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • milorganite99K/yr
  • milorganite fertilizer89K/yr
  • scotts turf builder lawn food17K/yr
  • scotts green max lawn food17K/yr
  • grass grower13K/yr
  • scotts lawn food10K/yr
  • scotts green max8K/yr
  • milorganite lawn fertilizer7K/yr
  • grass grower for lawn fast9K/yr
  • slow release nitrogen fertilizer6K/yr

Reviews and returns

What reviews say buyers love and hate about Nitrogen Fertilizer for Lawns

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Plant Growth”
20%of negative reviews mention “Plant Growth”
0.3%of orders come back
“This fertilizer is kind of weak”
A buyer, on “Plant Growth”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Nitrogen Fertilizer for Lawns questions

Answered from the same tracked data.