nitrogen fertilizer for lawns
Launch itA $1.3M/yr market growing +132.7% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Growth
Incredible+132.7%90-day search growth — must beat 0% to launch
Avg price
Incredible$42.32avg listing price — sweet spot $15–$100
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Market size
Great$1.3M$1.3M/yr · 317K searches
Price range
Good$15.35–$130.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,565.46avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad70%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nitrogen fertilizer for lawns is a $1.3M/yr Amazon United States market (317K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Launch it — 62/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
nitrogen fertilizer for lawns market data
- Units sold / yr
- 30K–40K
- avg 3,000–4,000/product
- Revenue / yr
- $1.3M–$1.7M
- units × avg price
- Conversion rate
- 9.9%
- Avg BSR
- #517
- Page quality
- 0%
- Prime
- 54%
- Sponsored
- 62%
- Out of stock
- 5.1%
- Avg brand age
- 62 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
29
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Milorganite70%
- Scotts30%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +132.7% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 21.4×
Top nitrogen fertilizer for lawns search terms
- milorganite99K/yr
- milorganite fertilizer89K/yr
- scotts turf builder lawn food17K/yr
- scotts green max lawn food17K/yr
- grass grower13K/yr
- scotts lawn food10K/yr
- scotts green max8K/yr
- milorganite lawn fertilizer7K/yr
- grass grower for lawn fast9K/yr
- slow release nitrogen fertilizer6K/yr
Top nitrogen fertilizer for lawns products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Milorganite All-Purpose Eco-Friendly Slow-Release Nitrogen 6-4-0 Fertilizer 32 lb Bag - for Lawns Flowers and Gardens - Includes Bonus Feeding & Spreader Tips Brochure
Milorganite$34.154.6★3,369 rev
Scotts Green Max Lawn Food 5 000 sq. ft.
Scotts$29.544.5★9,182 rev
Milorganite All-Purpose Eco-Friendly Slow-Release Nitrogen 6-4-0 Fertilizer 5 Pound Bag - for Lawns Flowers and Gardens
Milorganite$15.354.6★1,422 rev
Milorganite All-Purpose Eco-Friendly Slow-Release Nitrogen 6-4-0 Fertilizer 32 Pound Bag - for Lawns Flowers and Gardens
Milorganite$20.064.8★146 rev
Scotts Turf Builder Lawn Food 12.5 lbs.
Scotts$21.594.6★8,041 rev
Newest
by launch dateMilorganite All-Purpose Eco-Friendly Slow-Release Nitrogen 6-4-0 Fertilizer 32 lb Bag - for Lawns Flowers and Gardens - Includes Bonus Feeding & Spreader Tips Brochure
Milorganite$34.153,369 rev
Scotts Liquid Green Max Lawn Food 32 oz.
Scotts$23.26414 rev
Milorganite All-Purpose Eco-Friendly Slow-Release Nitrogen 6-4-0 Fertilizer 5 Pound Bag (Pack of 4) - for Lawns Flowers and Gardens
Milorganite$38.591,422 rev
Milorganite Fertilizer 6-4 - 0
Milorganite$73.6848 rev
Milorganite All-Purpose Eco-Friendly Slow-Release Nitrogen 6-4-0 Fertilizer 32 Pound Bag - for Lawns Flowers and Gardens
Milorganite$20.06146 rev
Trending
90-day click momentum
Milorganite All-Purpose Eco-Friendly Slow-Release Nitrogen 6-4-0 Fertilizer 32 Pound Bag (Pack of 4) - for Lawns Flowers Gardens
Milorganite$130.904.6★
Milorganite All-Purpose Eco-Friendly Slow-Release Nitrogen 6-4-0 Fertilizer 5 Pound Bag (Pack of 4) - for Lawns Flowers and Gardens
Milorganite$38.594.6★
Milorganite All-Purpose Eco-Friendly Slow-Release Nitrogen 6-4-0 Fertilizer 5 Pound Bag (Pack of 2) - for Lawns Flowers and Gardens
Milorganite$25.464.6★
Scotts Turf Builder Lawn Food 37.50 lbs.
Scotts$50.894.6★
Milorganite All-Purpose Eco-Friendly Slow-Release Nitrogen 6-4-0 Fertilizer 32 Pound Bag - for Lawns Flowers and Gardens
Milorganite$29.544.6★
What buyers say about nitrogen fertilizer for lawns
What buyers praise and complain about, mined from review topics.What buyers love
“it gives my plants a huge boost to get the garden starting”
“No complaints”
“worth the money”
“Actually works”
“Easy to use”
“Green all the way”
“follow the instructions exactly”
“I sprayed my lawn with it very evenly and then MORE”
“It's thicker than I've ever seen it in the 5 years we've owned the house”
“Keeps my lawn looking great. Does the trick”
What buyers complain about
“This fertilizer is kind of weak”
“Priced cheaper locally”
“I believe that there was a quality control concern with this batch”
“Didnt work”
“in 3 days youll see a color green that you didnt think was possible”
“The smell”
“Does not spray”
“A waste of $ & time”
“It burned my grass”
“Water everywhere”
Top return reasons
Common questions
- Is nitrogen fertilizer for lawns profitable to sell on Amazon United States?
- The niche generates $1.3M/yr across 13 tracked products. 90-day search growth is +132.7%. Flapen's verdict: Launch it (62/100).
- How competitive is the nitrogen fertilizer for lawns niche?
- 2 brands and 29 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nitrogen fertilizer for lawns?
- Top complaints mined from reviews: Plant Growth, Value For Money, Quality-Overall. The return rate is 0.3%.
- When does demand for nitrogen fertilizer for lawns peak?
- Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 21.4× the quietest.
- What does it cost to enter the nitrogen fertilizer for lawns niche?
- Listings span $15.35–$130.90; the average listing price is $42.32 (sweet spot $15–$100). The average incumbent carries 3,565 reviews — the moat a new listing must climb.