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Ninja Fireside 360 Cover

Fail

The top 5 products take 97% of clicks, so Ninja Fireside 360 Cover is a Fail.

Flapen Score
44
44 / 100
Ranks 7,439 of 8,839 Patio, Lawn & Garden niches · −12 vs the category median of 56
Market size
$70K/yr13K searches / yr
90-day growth
+10.1%search demand this quarter
Competition
97%top-5 click share · 6 brands · 9 sellers

Flapen Score

Ninja Fireside 360 Cover against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Ninja Fireside 360 Cover is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ninja Fireside 360 Cover market on Amazon at a glance

Shoppers on Amazon United States searched for Ninja Fireside 360 Cover 13K times last year and spent an estimated $70K. The top 5 brands take 97% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 15.5% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
+10.1%
Conversion, latest week
15.5%
Market size, estimated
$70Ka year
Top search term
ninja fireside 360 cover10K searches a year

02 · Price

A sale here is worth $35.59.

Listings sell for $35.59 on average, from $16.86 to $71.79. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $35.59 that is $0 to $4K a year per listing.

Average price
$35.59inside the $15 to $100 sweet spot
Price range
$16.86–$71.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.2% of listings are out of stock. The average listing ranks #191 within Outdoor Heating & Cooling. It carries 303 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
19.2%
Average rank
#191in Outdoor Heating & Cooling
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
303per listing
Listings tracked
6

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 7 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
7 months

Products

Top Ninja Fireside 360 Cover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

6

Sellers

9

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 146%
  • Brand 216%
  • Brand 315%
  • Brand 413%
  • Brand 58%
  • Brand 63%
  • Open — no brand owns it (0%)

Reviews and returns

What reviews say buyers love and hate about Ninja Fireside 360 Cover

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Size-Overall”
14%of negative reviews mention “Material Quality”
1.4%of orders come back
“Rugged Fabric”
A buyer, on “Material Quality”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ninja Fireside 360 Cover questions

Answered from the same tracked data.