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New Zealand Sphagnum Moss

Fail

The top 5 brands take 96% of clicks, so New Zealand Sphagnum Moss is a Fail.

Flapen Score
48
48 / 100
Ranks 6,657 of 8,839 Patio, Lawn & Garden niches · −8 vs the category median of 56
Market size
$58K/yr31K searches / yr
90-day growth
+19.9%search demand this quarter
Competition
61%top-5 click share · 8 brands · 30 sellers

Flapen Score

New Zealand Sphagnum Moss against its category

The dotted line is the Patio, Lawn & Garden average. Past it, New Zealand Sphagnum Moss is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The New Zealand Sphagnum Moss market on Amazon at a glance

Shoppers on Amazon United States searched for New Zealand Sphagnum Moss 31K times last year and spent an estimated $58K. The top 5 brands take 96% of clicks. Demand peaks in Apr. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
+19.9%
Conversion, latest week
7.2%
Market size, estimated
$58Ka year
Peak month
April1.9× the quietest month
Top search term
new zealand sphagnum moss25K searches a year

02 · Price

A sale here is worth $25.52.

Listings sell for $25.52 on average, from $5.73 to $89.59. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $25.52 that is $3K to $6K a year per listing.

Average price
$25.52inside the $15 to $100 sweet spot
Price range
$5.73–$89.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$6K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #421 within Soils, Mulches & Planting Media. It carries 2,367 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#421in Soils, Mulches & Planting Media
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
2,367per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top New Zealand Sphagnum Moss products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

30

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

2%

  • Brand 153%
  • Brand 215%
  • Brand 313%
  • Brand 49%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (2 brands, 2%)

Demand

New Zealand Sphagnum Moss search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.9×

Reviews and returns

What reviews say buyers love and hate about New Zealand Sphagnum Moss

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Smell”
0.7%of orders come back
“Smells bad”
A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common New Zealand Sphagnum Moss questions

Answered from the same tracked data.