new zealand sphagnum moss
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$25.52avg listing price — sweet spot $15–$100
Price range
Great$5.73–$89.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+19.9%90-day search growth — must beat 0% to launch
Review moat
Okay2,367.05avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$58K$58K/yr · 31K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, new zealand sphagnum moss is a $58K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Apr. Verdict: Skip it — 48/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
new zealand sphagnum moss market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $64K–$77K
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #421
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 84%
- Out of stock
- 0.0%
- Avg brand age
- 80 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
30
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
2%
- besgrow53%
- Halatool15%
- Zoo Med13%
- Legigo9%
- Better-Gro5%
- ZeeDix2%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +19.9% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 1.9×
Top new zealand sphagnum moss products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
besgrow Premium New Zealand Sphagnum Moss 150g (12L When Hydrated) Premier AAA Grade (150mm 6 Strands) - Harvested in New Zealands South Island Dried and Long for Potted Plants Orchids Reptiles
besgrow$22.544.7★2,791 rev
besgrow Premium New Zealand Sphagnum Moss 150g (12L When Hydrated) Classic AA Grade (100mm 4 Strands) - Harvested in New Zealands South Island Dried and Long for Potted Plants Orchids Reptiles
besgrow$23.544.7★2,791 rev
Zoo Med New Zealand Sphagnum Moss
Zoo Med$5.734.6★3,407 rev
besgrow Premium New Zealand Sphagnum Moss 100g (8L When Hydrated) - Harvested Sustainably from The Pristine West Coast of New Zealands South Island
besgrow$17.214.6★2,258 rev
Halatool Premium New Zealand Sphagnum Moss 100g(8L When Hydrated) for Orchid Repotting Succulent Sarracenia Potted Plants Gardening & Reptiles
Halatool$7.974.4★97 rev
Newest
by launch dateHalatool Premium New Zealand Sphagnum Moss 100g(8L When Hydrated) for Orchid Repotting Succulent Sarracenia Potted Plants Gardening & Reptiles
Halatool$7.9797 rev
Halatool Premium New Zealand Sphagnum Moss 200g(16L When Hydrated) for Orchid Repotting Succulent Sarracenia Potted Plants Gardening & Reptiles
Halatool$11.3097 rev
ZeeDix 6 OZ Long Fiber Sphagnum Moss for Reptiles 8QT Natural Dried Terrarium Reptile Moss Bedding Substrate for Leopard Gecko Tortoise Snakes Frogs Ball Python & Other Reptiles
ZeeDix$7.62354 rev
Halatool 2.2LBS Natural Sphagnum Moss for Plants 40 QT Premium Peat Moss Dried Long Fiber Orchid Moss for Orchid Repotting Carnivorous Succulents Garden Flowers Crafts Terrarium and Reptiles
Halatool$21.812,493 rev
Kapecute Sphagnum Moss 34QT for Plant Propagation Great Orchid Potting Mix Help with Maintain Humidity 10oz
Kapecute$16.261,799 rev
Trending
90-day click momentumHalatool Premium New Zealand Sphagnum Moss 200g(16L When Hydrated) for Orchid Repotting Succulent Sarracenia Potted Plants Gardening & Reptiles
Halatool$11.304.4★
besgrow Spagmoss Premium New Zealand Sphagnum Moss AA Grade (500 Gram)
besgrow$59.054.5★
besgrow Premium New Zealand Sphagnum Moss 150g (12L When Hydrated) Classic AA Grade (100mm 4 Strands) - Harvested in New Zealands South Island Dried and Long for Potted Plants Orchids Reptiles
besgrow$23.544.7★
Halatool 2.2LBS Natural Sphagnum Moss for Plants 40 QT Premium Peat Moss Dried Long Fiber Orchid Moss for Orchid Repotting Carnivorous Succulents Garden Flowers Crafts Terrarium and Reptiles
Halatool$21.814.4★
Zoo Med New Zealand Sphagnum Moss
Zoo Med$5.734.6★
What buyers say about new zealand sphagnum moss
What buyers praise and complain about, mined from review topics.What buyers love
“This is a premium quality product”
“Good price”
“the plants are happy”
“Sooo easy”
“Just what I wanted”
“stays moist for a long time”
“And has no odor”
“The Chinese spagnum is way cleaner”
“it has a nice color to it”
“it holds water well”
What buyers complain about
“Smells bad”
“Lower quality than it used to be”
“Not a good product, very dry and doesn't hold moisture well”
“Bigger box than I expected”
“Ridiculous price, it's way less than described”
“Full of seeds, breaks down quickly, and prone to algae”
“turned the water nasty brown”
“hoping its a one-off contamination”
“just not happy that with the gnats”
“usually had a lot of hard material included in the moss”
Top return reasons
Common questions
- Is new zealand sphagnum moss profitable to sell on Amazon United States?
- The niche generates $58K/yr across 19 tracked products. 90-day search growth is +19.9%. Flapen's verdict: Skip it (48/100).
- How competitive is the new zealand sphagnum moss niche?
- 8 brands and 30 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in new zealand sphagnum moss?
- Top complaints mined from reviews: Smell, Quality-Overall, Moist/Dry. The return rate is 0.7%.
- When does demand for new zealand sphagnum moss peak?
- Demand peaks in Apr; the busiest month runs 1.9× the quietest.
- What does it cost to enter the new zealand sphagnum moss niche?
- Listings span $5.73–$89.59; the average listing price is $25.52 (sweet spot $15–$100). The average incumbent carries 2,367 reviews — the moat a new listing must climb.