Skip to content

Navy Flag

Pass

Navy Flag scores 72 out of 100, a Pass. Shoppers spend an estimated $260K a year here, search demand grew +106.7% this quarter, and an estimated 1.2% of orders come back.

Flapen Score
72
72 / 100
Top 4% of 8,839 Patio, Lawn & Garden niches · +16 vs the category median of 56
Market size
$260K/yr164K searches / yr
90-day growth
+106.7%search demand this quarter
Competition
36%top-5 click share · 28 brands · 41 sellers

Flapen Score

Navy Flag against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Navy Flag is stronger. Inside it, weaker.

72Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Navy Flag market on Amazon at a glance

Shoppers on Amazon United States searched for Navy Flag 164K times last year and spent an estimated $260K. The top 5 brands take 51% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 72 out of 100, a Pass.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +106.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $260K a year.

Searches, last 12 months
164K
Growth, 90 days vs prior 90
+106.7%
Conversion, latest week
6.1%
Market size, estimated
$260Ka year
Peak month
June3.0× the quietest month
Top search term
navy flag64K searches a year

02 · Price

A sale here is worth $25.90.

Listings sell for $25.90 on average, from $7.69 to $49.94. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $25.90 that is $13K to $19K a year per listing.

Average price
$25.90inside the $15 to $100 sweet spot
Price range
$7.69–$49.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$13K–$19K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #4,433 within Flags. It carries 578 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
96%
Out of stock, average day
12.8%
Average rank
#4,433in Flags
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
578per listing
Listings tracked
52

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Navy Flag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

28 rising

Sellers

41

Top-5 brand share

51%

Top 20: 95%

Top-5 click share

36%

Top 20: 72%

Open market

44%

  • Brand 116%
  • Brand 214%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Navy Flag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.0×

Search terms

Top Navy Flag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • navy flag64K/yr
  • us navy flag40K/yr
  • navy flag 3x5 heavy duty outdoor17K/yr
  • us navy flag 3x5 heavy duty outdoor9K/yr
  • navy flags 3x5 outdoor double sided7K/yr
  • navy flags7K/yr
  • navy flags for outside7K/yr
  • navy flag 3x55K/yr
  • us navy flag 3x54K/yr
  • united states navy flag4K/yr

Reviews and returns

What reviews say buyers love and hate about Navy Flag

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Durability”
1.2%of orders come back
“it fell apart”
A buyer, on “Durability”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Navy Flag questions

Answered from the same tracked data.