Navy Blue Patio Umbrella

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +216.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months

15K

Growth, 90 days vs prior 90

+216.0%

Conversion, latest week

8.6%

Market size, estimated

$83Ka year

Peak month

June15.4× the quietest month

Top search term

navy blue umbrella outdoor patio6K searches a year

Listings sell for $65.82 on average, from $32.77 to $150.96. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $65.82 that is $0 to $7K a year per listing.

Average price

$65.82inside the $15 to $100 sweet spot

Price range

$32.77–$150.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

1.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #77 within Umbrellas & Shade. It carries 4,631 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

76%

Out of stock, average day

2.5%

Average rank

#77in Umbrellas & Shade

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

4,631per listing

Listings tracked

29

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

8Amazon's first-year sales bar

Average brand age

36 months