Is navy blue patio umbrella profitable to sell on Amazon United States?

The niche generates $83K/yr across 29 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +216.0%. Flapen's verdict: Worth a look (62/100).

How competitive is the navy blue patio umbrella niche?

16 brands and 34 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in navy blue patio umbrella?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.0%.

When does demand for navy blue patio umbrella peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 15.4× the quietest.

What does it cost to enter the navy blue patio umbrella niche?

Listings span $32.77–$150.96; the average listing price is $65.82 (sweet spot $15–$100). The average incumbent carries 4,631 reviews — the moat a new listing must climb.

navy blue patio umbrella

Worth a look

Shows demand growing +216.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+216.0%

90-day search growth — must beat 0% to launch

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Great$65.82

avg listing price — sweet spot $15–$100

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$32.77–$150.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,631.03

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$83K

$83K/yr · 15K searches

Signals Trending High Price

According to Flapen's Amazon United States niche tracking, navy blue patio umbrella is a $83K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 62/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

navy blue patio umbrella market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $82K–$99K; units × avg price
Conversion rate: 8.6%
Avg BSR: #77
Page quality: 0%
Prime: 76%
Sponsored: 100%
Out of stock: 2.5%
Avg brand age: 36 months
Avg seller age: 210 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

54%

Top 20: 92%

Open market

17%

Best Choice Products31%
AreShark23%
JEAREY9%
Patio Kingdom7%
MEWAY7%
Blissun6%
Open — no brand owns it (10 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +216.0% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 15.4×

Open Trend

Top navy blue patio umbrella search terms

navy blue umbrella outdoor patio6K/yr +209.4%5.8% conv.
navy umbrella outdoor patio5K/yr +244.9%6.7% conv.
navy outdoor umbrella3K/yr +185.8%5.6% conv.

All search terms

Top navy blue patio umbrella products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AreShark 9 FT Patio Umbrella for Outdoor Outdoor Umbrella with Push Button Tilt and Crank Outdoor Patio Umbrellas with 8 Sturdy Ribs for Market Garden Deck Backyard Pool (Navy)

AreShark$40.284.3★1,452 rev

Best Choice Products 10ft Outdoor Patio Umbrella Outdoor Table Umbrella Yard Umbrella Market Umbrella with 6 Sturdy Ribs Push Button Tilt and Crank - Navy Blue

Best Choice Products$46.944.4★10,513 rev

Best Choice Products 7.5ft Heavy-Duty Round Outdoor Market Table Patio Umbrella w/Steel Pole Push Button Tilt Easy Crank Lift - Navy Blue

Best Choice Products$39.594.6★9,966 rev

MEWAY 9ft Patio Umbrella Outdoor Table Umbrellas with Push Button Tilt and Crank Market Umbrella 8 Sturdy Ribs for Deck Garden Pool and Backyard Navy

MEWAY$40.154.7★335 rev

PatioKingdom 9FT Patio Outdoor Umbrella-UPF 50+ Sun Shade with Wind Vent Push-Button Tilt & Smooth Crank Lift Rust-Resistant Fiberglass Frame for Garden Backyard Yard (Navy)

Patio Kingdom$56.274.3★506 rev

Newest

by launch date

Garveelife 9FT Umbrella Outdoor Patio Table Umbrella with Push Button Tilt and Crank 8 Sturdy Ribs Waterproof UV Protection for Garden Pool Backyard Deck Market

GarveeLife$34.40153 rev

4mo ago

Best Choice Products 7.5ft Patio Market Umbrella with Wavy Trim UV-Fade-Resistant 210g Canopy Crank & Tilt Wind Vent Heavy-Duty Frame - Navy Blue

Best Choice Products$63.91208 rev

4mo ago

AreShark 9FT Patio Umbrella with Solar Lights 32 Lighted Pool Umbrella w/Tilt and Crank Outdoor Market Solar Umbrellas for Garden Deck Backyard Pool and Beach Navy

AreShark$61.13529 rev

7mo ago

JEAREY 9FT Outdoor Patio Umbrella Market Table Umbrella with 8 Fiberglass Ribs Pool Umbrella with Tilt and Crank UV Protection Lightweight & Wind-Resistant for Lawn Garden Deck and Backyard Navy

JEAREY$40.87111 rev

8mo ago

JEAREY 7.5FT Patio Umbrella Outdoor Market Umbrella with 6 Sturdy Ribs Push Button Tilt/Crank Table Umbrella for Garden Deck Backyard and Pool Navy

JEAREY$37.871,921 rev

8mo ago

What buyers say about navy blue patio umbrella

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Good quality and Easy to set up”

Value For Money14%

“Money well spent”

Color11%

“Amazing colors”

Strength6%

“Very sturdy”

Size-Overall6%

“Nicer than expected fit”

Sun Shade/Wind Shield5%

“Offers great coverage from sun”

Assembly/Installation5%

“Easy to install”

Advertised Vs Actual Product5%

“As advertised”

Durability4%

“It is durable”

Material Quality4%

“Good material”

What buyers complain about

Durability28%

“Broke within a few weeks”

Quality-Overall13%

“Bad quality”

Size-Overall5%

“is way too big”

Assembly/Installation5%

“it is VERY difficult to put together”

Functionality-Overall4%

“Ineffective”

Strength4%

“is actually very flimsy”

Rusts/Corrodes3%

“The battery for solar light was corroded”

Brightness/Shine/Glow3%

“Lights could be brighter”

Water Resistance3%

“Everything under it is soaking wet”

Mechanism Issues3%

“Broken locking mechanism”

Top return reasons

Color29%

Size-Overall23%

Defective Material/Parts8%

Material Quality8%

Quality-Overall4%

Mechanism Issues4%

Functionality-Overall3%

Advertised Vs Actual Product3%

Value For Money3%

Durability2%

Common questions

Is navy blue patio umbrella profitable to sell on Amazon United States?: The niche generates $83K/yr across 29 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +216.0%. Flapen's verdict: Worth a look (62/100).
How competitive is the navy blue patio umbrella niche?: 16 brands and 34 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in navy blue patio umbrella?: Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.0%.
When does demand for navy blue patio umbrella peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 15.4× the quietest.
What does it cost to enter the navy blue patio umbrella niche?: Listings span $32.77–$150.96; the average listing price is $65.82 (sweet spot $15–$100). The average incumbent carries 4,631 reviews — the moat a new listing must climb.