navy blue outdoor pillows
Worth a lookShows a fragmented shelf (top 5 take 29% of clicks), but a small market ($30K/yr) keeps it on the watch list.
Competition
Great29%top-5 click share — an open shelf
Growth
Great+79.3%90-day search growth — must beat 0% to launch
Avg price
Great$16.81avg listing price — sweet spot $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Price range
Good$8.26–$34.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,942.43avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.1%return rate — above 5% kills the launch gate
Market size
Bad$30K$30K/yr · 46K searches
According to Flapen's Amazon United States niche tracking, navy blue outdoor pillows is a $30K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
navy blue outdoor pillows market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $25K–$34K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #360
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 2.2%
- Avg brand age
- 35 months
- Avg seller age
- 201 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
31 falling
Sellers
38
Top-5 brand share
57%
Top 20: 91%
Top-5 click share
29%
Top 20: 68%
Open market
39%
- MIULEE38%
- K KEVIN TEXTILE5%
- decorUhome5%
- DFXSZ5%
- Allorry4%
- Amazon Basics4%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +79.3% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 16.3×
Top navy blue outdoor pillows search terms
- light blue outdoor pillows12K/yr
- navy outdoor pillow covers10K/yr
- navy blue outdoor pillow covers8K/yr
- navy and white outdoor pillows5K/yr
- light blue outdoor pillow covers5K/yr
- royal blue outdoor pillows4K/yr
- outdoor navy pillows3K/yr
Top navy blue outdoor pillows products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MIULEE Pack of 2 Decorative Outdoor Solid Waterproof Throw Pillow Covers Faux Linen Garden Farmhouse Cushion Cases for Summer Patio Tent Balcony Couch Sofa 18x18 Inch Navy
MIULEE$10.514.4★8,571 rev
decorUhome Waterproof Linen Outdoor Throw Pillow Covers 18x18 Inch Set of 2 Decorative Farmhouse Solid Pillow Cases with Flange Edges for Summer Couch Sofa Garden Patio Balcony Tent Porch Navy Blue
decorUhome$16.994.7★94 rev
Lewondr Pack of 2 Outdoor Waterproof Throw Pillow Covers Spring Decorative Throw Pillow Cases Summer Garden Cushion Cover for Patio Sofa Balcony Bench Couch 1818 Light Blue
Lewondr$15.994.6★136 rev
MIULEE Pack of 2 Decorative Outdoor Waterproof Pillow Covers Square Garden Cushion Sham Throw Pillowcase Summer Shell for Patio Tent Couch 18x18 Inch Light Blue
MIULEE$17.244.5★16,007 rev
MIULEE Pack of 2 Outdoor Waterproof Pillow Covers Decorative Farmhouse Throw Pillow Covers Square Solid Color Couch Cushion Covers for Patio Tent Bed Sofa Living Room 18x18 Inch Navy Blue
MIULEE$11.374.4★1,423 rev
Newest
by launch datedecorUhome Waterproof Linen Outdoor Throw Pillow Covers 18x18 Inch Set of 2 Decorative Farmhouse Solid Pillow Cases with Flange Edges for Summer Couch Sofa Garden Patio Balcony Tent Porch Navy Blue
decorUhome$16.9994 rev
Amazon Basics 4-Piece Outdoor Decorative Throw Pillow Covers Water Resistant All-Weather Pillow Protectors for The Garden Patio Balcony Couch and Sofa 18 x 18 Inches Navy Blue
Amazon Basics$17.55132 rev
Lewondr Pack of 2 Outdoor Waterproof Throw Pillow Covers Spring Decorative Throw Pillow Cases Summer Garden Cushion Cover for Patio Sofa Balcony Bench Couch 1818 Light Blue
Lewondr$15.99136 rev
NIGHTWISH Outdoor Waterproof Pillow Covers 18x18 Set of 4 Navy Blue and White Modern Geometry Decorative Outdoor Throw Pillows Boho Cushion Cases for Patio Furniture Bench Couch Sunbrella
NIGHTWISH$18.5586 rev
DFXSZ Outdoor Pillow Covers 18x18 Inch Set of 4 Navy Blue Waterproof Modern Geometry Throw Pillows Outdoor Summer Waterproof Decor for Patio Funiture Garden Polyester Cushion Covers 013N18
DFXSZ$21.16158 rev
Trending
90-day click momentumLewondr Pack of 2 Outdoor Waterproof Throw Pillow Covers Spring Decorative Throw Pillow Cases Summer Garden Cushion Cover for Patio Sofa Balcony Bench Couch 1818 Light Blue
Lewondr$15.994.6★
Kevin Textile Outdoor Waterproof Throw Pillow Covers Pack of 2 Weaving Texture Water Resistant Outside Decorative Cushion Covers for Garden Patio Tent Balcony Bench Couch Sofa 18x18 Inch Light Blue
K KEVIN TEXTILE$16.114.6★
Outdoor Pillow Covers Set of 2 Decorative Farmhouse Waterproof Pillow Covers Solid Linen Pillowcase Cushion Covers for Patio Garden Balcony Couch Sofa 18x18 inch Navy
Premillow$8.264.4★
NIGHTWISH Outdoor Waterproof Pillow Covers 18x18 Set of 4 Navy Blue and White Modern Geometry Decorative Outdoor Throw Pillows Boho Cushion Cases for Patio Furniture Bench Couch Sunbrella
NIGHTWISH$18.554.4★
decorUhome Waterproof Linen Outdoor Throw Pillow Covers 18x18 Inch Set of 2 Decorative Farmhouse Solid Pillow Cases with Flange Edges for Summer Couch Sofa Garden Patio Balcony Tent Porch Navy Blue
decorUhome$16.994.7★
What buyers say about navy blue outdoor pillows
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, easy to put on”
“True color”
“Lovely and soft outdoor cushion covers”
“Exactly as pictured”
“Quality fabric”
“Great Value”
“Nice material”
“They are truly water resistant”
“Perfect fit”
“So cute and durable”
What buyers complain about
“not well made”
“Wrong color”
“Thought they were going to break”
“Not as advertised”
“Not worth the price”
“the zipper is tiny”
“They look very expensive and thick”
“Bad stitching marks”
“Color faded”
“They're cheap material”
Top return reasons
Common questions
- Is navy blue outdoor pillows profitable to sell on Amazon United States?
- The niche generates $30K/yr across 54 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is +79.3%. Flapen's verdict: Worth a look (55/100).
- How competitive is the navy blue outdoor pillows niche?
- 31 brands and 38 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in navy blue outdoor pillows?
- Top complaints mined from reviews: Quality-Overall, Color, Durability. The return rate is 5.1% — above our launch gate.
- When does demand for navy blue outdoor pillows peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 16.3× the quietest.
- What does it cost to enter the navy blue outdoor pillows niche?
- Listings span $8.26–$34.02; the average listing price is $16.81 (sweet spot $15–$100). The average incumbent carries 2,942 reviews — the moat a new listing must climb.