Navy Blue Outdoor Pillows

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +79.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months

46K

Growth, 90 days vs prior 90

+79.3%

Conversion, latest week

3.9%

Market size, estimated

$30Ka year

Peak month

May16.3× the quietest month

Top search term

light blue outdoor pillows12K searches a year

Listings sell for $16.81 on average, from $8.26 to $34.02. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $16.81 that is $0 to $2K a year per listing.

Average price

$16.81inside the $15 to $100 sweet spot

Price range

$8.26–$34.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

5.1%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #360 within Decorative Pillows. It carries 2,942 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

2.2%

Average rank

#360in Decorative Pillows

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

2,942per listing

Listings tracked

54

11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

3Amazon's first-year sales bar

Average brand age

35 months