natures good guys
Worth a lookShows low returns (0.7%), but a small market ($30K/yr) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$34.96avg listing price — sweet spot $15–$100
Price range
Incredible$17.21–$59.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+83.1%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,247.15avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$30K$30K/yr · 33K searches
According to Flapen's Amazon United States niche tracking, natures good guys is a $30K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 51/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
natures good guys market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $44K–$52K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #100
- Page quality
- 0%
- Prime
- 38%
- Sponsored
- 38%
- Out of stock
- 0.0%
- Avg brand age
- 92 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
27
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
2%
- NaturesGoodGuys45%
- Bug Sales29%
- Flea Destroyer7%
- Wondercide7%
- The Environmental Factor6%
- Biologic4%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +83.1% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.7×
Top natures good guys search terms
- nematodes for fleas18K/yr
- beneficial nematodes for fleas7K/yr
- steinernema carpocapsae5K/yr
- flea destroyer nematodes3K/yr
Top natures good guys products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
50 Million Live Beneficial Nematodes Sc - Flea and Fly Exterminator
Bug Sales$46.654.3★199 rev
Live Beneficial Nematodes - 15 Million Hb+Sc+Sf - Kills Over 200 Different Species of Soil Dwelling and Wood Boring Insects.
NaturesGoodGuys$23.944.3★2,169 rev
Live Beneficial Nematodes Hb+Sc+Sf - Kills Over 200 Different Species of Soil Dwelling and Wood Boring Insects. (5 Million_Nematodes)
NaturesGoodGuys$17.214.3★2,169 rev
Flea Destroyer Natural Flea Control for Dogs & Cats - Specifically Formulated for Safe Effective Long-Lasting Flea Control - 10 Mil Beneficial Nematodes - Steinernema Feltiae (SF) & Carpocapsae (SC)
Flea Destroyer$59.164.0★51 rev
NaturesGoodGuys Beneficial Nematodes Triple Blend Pack HB+SC+SF - General Biological Pest Control (25 Million)
NaturesGoodGuys$49.744.3★2,377 rev
Newest
by launch dateFlea Destroyer Natural Flea Control for Dogs & Cats - Specifically Formulated for Safe Effective Long-Lasting Flea Control - 10 Mil Beneficial Nematodes - Steinernema Feltiae (SF) & Carpocapsae (SC)
Flea Destroyer$59.1651 rev
NaturesGoodGuys Beneficial Nematodes Triple Blend Pack HB+SC+SF - General Biological Pest Control (25 Million)
NaturesGoodGuys$49.742,377 rev
NaturesGoodGuys Beneficial Nematodes Triple Blend Pack HB+SC+SF - General Biological Pest Control (10 Million)
NaturesGoodGuys$36.672,377 rev
The Environmental Factor NemaKnights Slow-Release Nematodes - Biological Pest Control for Fungus Gnats Thrips & Whiteflies (280g Treats Up to 50 Planters)
The Environmental Factor$26.31468 rev
The Environmental Factor Natural Lawn Pest Control Nematodes. Organic Pest Control for Fleas Chinch Bugs Billbugs Sod Webworms & Lawn Pests. Safe for Pets & Environment
The Environmental Factor$32.8814 rev
Trending
90-day click momentum
ADAMS Plus Flea and Tick Spray for Yard Kills Fleas Ticks Mosquitoes Ants and Many Other Listed Nuisance Pests Treats Up to 5 000 Square Feet Easy-To-Use Hose-End Spray 32 Fluid Ounces
ADAMS$20.604.2★
Wondercide - Outdoor Pest Control Spray with Natural Essential Oils - Mosquito Ant Flea Tick Insect Repellent Treatment Killer - Safe Around Pets Kids 32 oz
Wondercide$36.074.0★
NaturesGoodGuys Beneficial Nematodes Triple Blend Pack HB+SC+SF - General Biological Pest Control (25 Million)
NaturesGoodGuys$49.744.3★
Live Beneficial Nematodes - 15 Million Hb+Sc+Sf - Kills Over 200 Different Species of Soil Dwelling and Wood Boring Insects.
NaturesGoodGuys$23.944.3★
50 Million Live Beneficial Nematodes Sc - Flea and Fly Exterminator
Bug Sales$46.654.3★
What buyers say about natures good guys
What buyers praise and complain about, mined from review topics.What buyers love
“really helps with pest control”
“It doesnt smell too horrible either”
“Best on the market”
“Easy to use”
“AS advertised”
“Works well, easy to spray”
“Thank goodness I was wearing safety glasses”
“my plants are healthy”
“affordable”
“Easy instructions is all I can say for now”
What buyers complain about
“Does not work for ants”
“Avoid this product - Does NOT work as described”
“However expensive”
“Sprayer is awful”
“had trouble with it last time”
“Odd smell”
“which isnt very big”
“Complete waste”
“bottle leaking”
“Cannot give a review intil the nenatodes start growing”
Top return reasons
Common questions
- Is natures good guys profitable to sell on Amazon United States?
- The niche generates $30K/yr across 13 tracked products. 90-day search growth is +83.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the natures good guys niche?
- 7 brands and 27 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in natures good guys?
- Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Value For Money. The return rate is 0.7%.
- When does demand for natures good guys peak?
- Demand peaks in Jul–Aug; the busiest month runs 2.7× the quietest.
- What does it cost to enter the natures good guys niche?
- Listings span $17.21–$59.16; the average listing price is $34.96 (sweet spot $15–$100). The average incumbent carries 3,247 reviews — the moat a new listing must climb.