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Natures Good Guys

Maybe

An estimated 0.7% of orders come back. But shoppers spend an estimated $30K a year here, so Natures Good Guys is a Maybe.

Flapen Score
51
51 / 100
Ranks 5,822 of 8,839 Patio, Lawn & Garden niches · −5 vs the category median of 56
Market size
$30K/yr33K searches / yr
90-day growth
+83.1%search demand this quarter
Competition
77%top-5 click share · 7 brands · 27 sellers

Flapen Score

Natures Good Guys against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Natures Good Guys is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Natures Good Guys market on Amazon at a glance

Shoppers on Amazon United States searched for Natures Good Guys 33K times last year and spent an estimated $30K. The top 5 brands take 94% of clicks. Demand peaks in Jul–Aug. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +83.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
+83.1%
Conversion, latest week
2.6%
Market size, estimated
$30Ka year
Peak month
July2.7× the quietest month
Top search term
nematodes for fleas18K searches a year

02 · Price

A sale here is worth $34.96.

Listings sell for $34.96 on average, from $17.21 to $59.16. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $34.96 that is $0 to $3K a year per listing.

Average price
$34.96inside the $15 to $100 sweet spot
Price range
$17.21–$59.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #100 within Lawn Mower Parts & Accessories. It carries 3,247 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
38%
Out of stock, average day
0.0%
Average rank
#100in Lawn Mower Parts & Accessories
Average rating
4.16 starsAmazon United States average 4.42 stars
Average reviews
3,247per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
92 months

Products

Top Natures Good Guys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

27

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

2%

  • Brand 145%
  • Brand 229%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (1 brand, 2%)

Demand

Natures Good Guys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.7×

Search terms

Top Natures Good Guys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nematodes for fleas18K/yr
  • beneficial nematodes for fleas7K/yr
  • steinernema carpocapsae5K/yr
  • flea destroyer nematodes3K/yr

Reviews and returns

What reviews say buyers love and hate about Natures Good Guys

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Pest/Insect Control”
31%of negative reviews mention “Pest/Insect Control”
0.7%of orders come back
“Does not work for ants”
A buyer, on “Pest/Insect Control”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Natures Good Guys questions

Answered from the same tracked data.