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Nativity Sets for Christmas Outdoor

Maybe

The top 5 brands take only 42% of clicks. But buyers convert on only 0.3% of searches, so Nativity Sets for Christmas Outdoor is a Maybe.

Flapen Score
53
53 / 100
Ranks 5,174 of 8,839 Patio, Lawn & Garden niches · −3 vs the category median of 56
Market size
$669K/yr1.7M searches / yr
90-day growth
-36.1%search demand this quarter
Competition
32%top-5 click share · 41 brands · 47 sellers

Flapen Score

Nativity Sets for Christmas Outdoor against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Nativity Sets for Christmas Outdoor is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nativity Sets for Christmas Outdoor market on Amazon at a glance

Shoppers on Amazon United States searched for Nativity Sets for Christmas Outdoor 1.7M times last year and spent an estimated $669K. The top 5 brands take 42% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -36.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $669K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-36.1%
Conversion, latest week
0.3%
Market size, estimated
$669Ka year
Peak month
December243.2× the quietest month
Top search term
outdoor nativity scene317K searches a year

02 · Price

A sale here is worth $125.50.

Listings sell for $125.50 on average, from $16.88 to $584.94. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At $125.50 that is $0 to $13K a year per listing.

Average price
$125.50above the $15 to $100 sweet spot
Price range
$16.88–$584.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 42.0% of listings are out of stock. The average listing ranks #1,860 within Outdoor Holiday Decorations. It carries 242 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
67%
Out of stock, average day
42.0%
Average rank
#1,860in Outdoor Holiday Decorations
Average rating
4.15 starsAmazon United States average 4.42 stars
Average reviews
242per listing
Listings tracked
55

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Nativity Sets for Christmas Outdoor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

41 flat

Sellers

47

Top-5 brand share

42%

Top 20: 82%

Top-5 click share

32%

Top 20: 71%

Open market

53%

  • Brand 113%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Nativity Sets for Christmas Outdoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KHoliday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 243.2×

Search terms

Top Nativity Sets for Christmas Outdoor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • outdoor nativity scene317K/yr
  • nativity scene outdoor555K/yr
  • nativity set outdoor150K/yr
  • outdoor nativity set130K/yr
  • outdoor nativity112K/yr
  • large outdoor nativity set clearance20K/yr
  • christmas nativity set outdoor58K/yr
  • outdoor nativity set clearance50K/yr
  • outdoor nativity scenes21K/yr
  • large nativity set outdoor19K/yr

Reviews and returns

What reviews say buyers love and hate about Nativity Sets for Christmas Outdoor

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Strength”
5.2%of orders come back
“Very flimsy”
A buyer, on “Strength”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Nativity Sets for Christmas Outdoor questions

Answered from the same tracked data.