Is nasturtium seeds profitable to sell on Amazon United States?

The niche generates $325K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +28.2%. Flapen's verdict: Worth a look (60/100).

How competitive is the nasturtium seeds niche?

13 brands and 14 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in nasturtium seeds?

Top complaints mined from reviews: Plant Growth, Size-Overall, Quality-Overall. The return rate is 0.1%.

When does demand for nasturtium seeds peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 11.3× the quietest.

What does it cost to enter the nasturtium seeds niche?

Listings span $4.81–$19.85; the average listing price is $9.02 (sweet spot $15–$100). The average incumbent carries 3,266 reviews — the moat a new listing must climb.

nasturtium seeds

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible12.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Growth

Good+28.2%

90-day search growth — must beat 0% to launch

Market size

Good$325K

$325K/yr · 299K searches

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,265.81

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$4.81–$19.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$9.02

avg listing price — sweet spot $15–$100

According to Flapen's Amazon United States niche tracking, nasturtium seeds is a $325K/yr Amazon United States market (299K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 60/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

nasturtium seeds market data

Units sold / yr: 40K–50K; avg 1,500–2,000/product
Revenue / yr: $361K–$451K; units × avg price
Conversion rate: 12.1%
Avg BSR: #648
Page quality: 0%
Prime: 95%
Sponsored: 86%
Out of stock: 0.6%
Avg brand age: 59 months
Avg seller age: 155 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

15%

Seed Needs45%
SWEET YARDS12%
HOME GROWN9%
Organo Republic8%
KVITER7%
Sow Right Seeds5%
Open — no brand owns it (7 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +28.2% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 11.3×

Open Trend

Top nasturtium seeds search terms

nasturtium seeds181K/yr +21.5%12.7% conv.
nasturtium seeds for planting outdoors39K/yr +41.7%16.3% conv.
nasturtium28K/yr +21.1%7.4% conv.
nasturtium plants live9K/yr +499.3%5.9% conv.
nasturtiums10K/yr +54.5%9.4% conv.
trailing nasturtium seeds6K/yr +58.3%8.8% conv.
nasturtiums seeds7K/yr +0.1%13.4% conv.
climbing nasturtium seeds6K/yr +24.7%6.7% conv.
nasturtium seeds for planting8K/yr -25.8%11.2% conv.
nasturtium plant3K/yr -14.7%3.0% conv.

All search terms

Top nasturtium seeds products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Seed Needs Nasturtium Seeds Jewel Mix Heirloom 1.5 Ounce Bulk Pack

Seed Needs$9.644.4★4,398 rev

HOME GROWN Nasturtium Seeds Dwarf Tall Trailing Mix 250+ Edible Flower Seeds for Planting Outdoors Fast Germination Low-Maintenance Climbing & Trailing Nasturtium (Tropaeolum majus)

HOME GROWN$8.704.2★33,625 rev

Nasturtium Seeds Mixed Colors Extra Large Packet Over 200 Open Pollinated Non-GMO Flower Seeds Tropaeolum majus

SWEET YARDS$9.034.6★812 rev

Seed Needs Nasturtium Seeds to Plant Double Flower Jewel Mixture 1 Pack

Seed Needs$5.934.4★4,398 rev

KVITER 75 Mix Jewel Nasturtium Seeds for Planting Outdoors (Tropaeolum Nanum) Heirloom Seed Packet Edible Flower Seeds to Plant Outside & Inside in Garden Containers Hanging Baskets

KVITER$6.544.0★2,668 rev

Newest

by launch date

Mixrug Mixed Nasturtium Seeds for Planting 300pcs Rare Climbing Nasturtium Flower Seeds Non-GMO Heirloom Beauty Home Garden Blooms Flowers Plants for Outdoors Indoors

Mixrug$7.2937 rev

7mo ago

Rare Nasturtium Seeds for Planting 300+ Tropaeolum Seeds Non-GMO Heirloom Nasturtium Flower Seed for Home Garden Outdoor

Generic$7.4616 rev

8mo ago

300 Mixed Nasturtium Seeds for Planting - Heirloom Non-GMO Edible Flower Seeds - Colorful Jewel Mix for Garden Beds Containers and Hanging Baskets

BuggyBeds$6.9117 rev

9mo ago

KVITER 75 Mix Jewel Nasturtium Seeds for Planting Outdoors (Tropaeolum Nanum) Heirloom Seed Packet Edible Flower Seeds to Plant Outside & Inside in Garden Containers Hanging Baskets

KVITER$6.542,668 rev

1y ago

Seed Needs Nasturtium Garden Seeds Variety Pack of 2 Edible Wildflowers

Seed Needs$5.673,787 rev

1y ago

What buyers say about nasturtium seeds

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth61%

“Easy to Grow”

Quality-Overall9%

“High quality seeds”

Color8%

“variety of colors”

Value For Money4%

“Well worth the price”

Advertised Vs Actual Product4%

“As expected”

Ease Of Use3%

“Easy peasy”

Size-Overall2%

“It's a good size package of seeds”

Instructions/User Manual/Troubleshooting2%

“Clear instructions”

Gifting Purpose1%

“Giftable to any plant/garden lovers”

Moist/Dry1%

“Seeds Needs is consistently reliable, seeds arrive dry, whole, and happy”

What buyers complain about

Plant Growth69%

“DID NOT GROW”

Size-Overall8%

“Small bag”

Quality-Overall4%

“Horrible quality”

Value For Money2%

“in my opinion It is not a good value for any amount of money”

Durability2%

“died out a month after blooming”

Instructions/User Manual/Troubleshooting1%

“They also came in a small white package with no directions”

Strength1%

“Very weak root system”

Advertised Vs Actual Product1%

“Items marketing”

Functionality-Overall1%

“About 1/2 actually come up”

Measurement/Reading Accuracy1%

“Well I didn't count them I did make a video imma see if it will count them for me lol I'd say more like 150 whatever not trippin on it hope they come up though”

Top return reasons

Advertised Vs Actual Product26%

Plant Growth20%

Value For Money17%

Functionality-Overall11%

Size-Overall10%

Defective Material/Parts2%

Certifications2%

Color2%

Shape/Style1%

Safety Standards1%

Common questions

Is nasturtium seeds profitable to sell on Amazon United States?: The niche generates $325K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +28.2%. Flapen's verdict: Worth a look (60/100).
How competitive is the nasturtium seeds niche?: 13 brands and 14 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in nasturtium seeds?: Top complaints mined from reviews: Plant Growth, Size-Overall, Quality-Overall. The return rate is 0.1%.
When does demand for nasturtium seeds peak?: Demand peaks in Mar–Apr–May–Jun; the busiest month runs 11.3× the quietest.
What does it cost to enter the nasturtium seeds niche?: Listings span $4.81–$19.85; the average listing price is $9.02 (sweet spot $15–$100). The average incumbent carries 3,266 reviews — the moat a new listing must climb.