napoleon griddle insert
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+116.1%90-day search growth — must beat 0% to launch
Review moat
Great256.88avg incumbent reviews — the moat a new listing must climb
Avg price
Good$104.04avg listing price — sweet spot $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$36.91–$246.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Market size
Bad$21K$21K/yr · 11K searches
According to Flapen's Amazon United States niche tracking, napoleon griddle insert is a $21K/yr Amazon United States market (11K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 39/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
napoleon griddle insert market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $10K–$26K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #270
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
19
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Napoleon65%
- Adviace14%
- BBQ-PLUS10%
- WEBROIL5%
- Outspark4%
- DELSbbq3%
Top napoleon griddle insert search terms
- napoleon griddle insert4K/yr
- napoleon griddle4K/yr
- napoleon grill griddle insert3K/yr
Top napoleon griddle insert products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Napoleon BBQ Grill Accessory Stainless Steel Griddle Insert - Compatible with Prestige/Prestige Pro/Built In 700 Series/Rogue 525 Full Size Integrated Grease Traps
Napoleon$246.284.4★614 rev
Adviace 56041 56040 Cast Iron Reversible Griddle for Napoleon Grills 2-Sided Grill Griddle for Napoleon Prestige 500 Prestige Pro 500 Built-in Lex 485 605 730 Series Grills
Adviace$55.165.0★4 rev
Napoleon Stainless Steel Griddle Insert 20 x 16
Napoleon$194.614.4★614 rev
56040 56041 Cooking Griddle for Napoleon PRO 500 Prestige 500 Napoleon LEX Series BBQ Grill Accessories Reversible Cast Iron Griddle Plate Grill Replacement Parts
BBQ-PLUS$49.064.6★89 rev
Napoleon Cast Iron Reversible Griddle - Fits Rogue Series Grills and Other Similarly Sized Grills Cast Iron Reversible Has Drain Holes
Napoleon$40.934.4★614 rev
Newest
by launch date
Full Size Griddle Insert - Compatible with Napoleon Prestige/Prestige Pro/Built In 700 Series/Rogue 525 Heavy-Duty Flat Top Griddle with Integrated Grease Traps Stainless Steel BBQ Grill Accessory
DELSbbq$102.6731 rev
Napoleon Stainless Steel Griddle Insert 20 x 16
Napoleon$194.61614 rev
Full Size Griddle Insert for Napoleon Prestige PRO 500 Built-in Prestige 500 P500RBPSS BIP500RBNSS-3 P500RSIBNK-3 P500 P500N Grills Accessories Carbon Steel Griddle Plate 26.3L X 17.7W
WEBROIL$106.6751 rev
Napoleon BBQ Grill Accessory Stainless Steel Griddle Insert - Compatible with Prestige/Prestige Pro/Built In 700 Series/Rogue 525 Full Size Integrated Grease Traps
Napoleon$246.28614 rev
Adviace 56041 56040 Cast Iron Reversible Griddle for Napoleon Grills 2-Sided Grill Griddle for Napoleon Prestige 500 Prestige Pro 500 Built-in Lex 485 605 730 Series Grills
Adviace$55.164 rev
Trending
90-day click momentumFull Size Griddle Insert - Compatible with Napoleon Prestige/Prestige Pro/Built In 700 Series/Rogue 525 Heavy-Duty Flat Top Griddle with Integrated Grease Traps Stainless Steel BBQ Grill Accessory
DELSbbq$102.674.1★
Outspark 56040 56041 Grill Griddle Replacement Parts for Napoleon PRO 500 Prestige 500 Napoleon LEX Series Reversible Cast Iron Griddle Insert BBQ Grill Accessories
Outspark$36.914.4★
Napoleon Stainless Steel Griddle Insert 20 x 16
Napoleon$194.614.4★
Napoleon BBQ Grill Accessory Stainless Steel Griddle Insert - Compatible with Prestige/Prestige Pro/Built In 700 Series/Rogue 525 Full Size Integrated Grease Traps
Napoleon$246.284.4★
Adviace 56041 56040 Cast Iron Reversible Griddle for Napoleon Grills 2-Sided Grill Griddle for Napoleon Prestige 500 Prestige Pro 500 Built-in Lex 485 605 730 Series Grills
Adviace$55.165.0★
What buyers say about napoleon griddle insert
What buyers praise and complain about, mined from review topics.What buyers love
“Large Heavy Griddle”
“fit perfectly in the space”
“This is a high quality insert for the price”
“Very thick and heavy”
“I'm using this grill insert on a Monument 41847NG and it fits and performs great”
“Easy assembly either way”
What buyers complain about
“Inadequate description of product”
Top return reasons
Common questions
- Is napoleon griddle insert profitable to sell on Amazon United States?
- The niche generates $21K/yr across 8 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +116.1%. Flapen's verdict: Skip it (39/100).
- How competitive is the napoleon griddle insert niche?
- 6 brands and 19 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in napoleon griddle insert?
- Top complaints mined from reviews: Advertised Vs Actual Product. The return rate is 3.1%.
- What does it cost to enter the napoleon griddle insert niche?
- Listings span $36.91–$246.28; the average listing price is $104.04 (sweet spot $15–$100). The average incumbent carries 257 reviews — the moat a new listing must climb.