Is nana and papas house door mat profitable to sell on Amazon United States?

The niche generates $0/yr across 10 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +344.9%. Flapen's verdict: Worth a look (52/100).

How competitive is the nana and papas house door mat niche?

10 brands and 11 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in nana and papas house door mat?

Top complaints mined from reviews: Color, Thickness, Durability. The return rate is 0.9%.

When does demand for nana and papas house door mat peak?

Demand peaks in May–Dec; the busiest month runs 25.8× the quietest.

What does it cost to enter the nana and papas house door mat niche?

Listings span $14.40–$41.01; the average listing price is $21.41 (sweet spot $15–$100). The average incumbent carries 358 reviews — the moat a new listing must climb.

nana and papas house door mat

Worth a look

Shows demand growing +344.9% this quarter, but a small market ($0/yr) keeps it on the watch list.

Growth

Incredible+344.9%

90-day search growth — must beat 0% to launch

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Price range

Great$14.40–$41.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$21.41

avg listing price — sweet spot $15–$100

Review moat

Great358.1

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Competition

Bad73%

top-5 click share — a locked-up shelf

Market size

Bad$0

$0/yr · 2K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, nana and papas house door mat is a $0/yr Amazon United States market (2K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in May–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

nana and papas house door mat market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $2K–$5K; units × avg price
Conversion rate: 0.0%
Avg BSR: #2,142
Page quality: 0%
Prime: 90%
Sponsored: 90%
Out of stock: 3.5%
Avg brand age: 23 months
Avg seller age: 210 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

21%

PLUJOYS19%
Woiqeuwr19%
SELORY15%
XLDLIOO11%
Feroiviy10%
Jinhaichen6%

Demand & seasonality

Weekly Amazon search volume, last 91 weeks — +344.9% search growth over the last 90 days.

Peak months: May, Dec · busiest ÷ quietest = 25.8×

Open Trend

Top nana and papas house door mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PLUJOYS Fathers Day Grandpa Gifts Gifts for Grandma Nana Papa Christmas Nana Gifts Gifts for Grandparents Birthday Gigi Mimi Gifts for Grandma from Granddaughter Grandson Grankids Doormats Home Decor

PLUJOYS$19.874.5★320 rev

Woiqeuwr Gifts for Nana Papa Grandparents Welcome Doormat for Grandpa Grandma Non-Slip Front Door Mats for Entrance Porch Home Decor Gigi Mimi Gift from Grandson Granddaughter Grandkids (Nana & Papa)

Woiqeuwr$21.534.1★36 rev

SELORY Gifts for Grandma Christmas Birthday Gifts for GrandmaNana Gifts for Grandparents Nana and Papa Gifts Christmas Gigi Mimi Gifts from Granddaughter Grandson Grankids Doormats Home Decor

SELORY$19.174.4★110 rev

XLDLIOO Nana and Papa Gifts Door Mat Doormat Funny Nana and Papa Welcome Front Door Mat Indoor Outdoor Entrance Gifts for Grandparents Artificial Coir Doormats Rugs for Porch Entryway Decor 30x17in

XLDLIOO$19.034.0★8 rev

Nana and Papa Gifts from Grandkids - 16.9x27.6 Inch Doormat for Grandma and Grandpa Fade Resistant Welcome Mat with TPR Backing for Front Porch Entryway Decor

Feroiviy$14.405.0★2 rev

Newest

by launch date

Nana and Papa Gifts from Grandkids - 16.9x27.6 Inch Doormat for Grandma and Grandpa Fade Resistant Welcome Mat with TPR Backing for Front Porch Entryway Decor

Feroiviy$14.402 rev

3mo ago

Fewgb Nana Papa Gifts from Grandkids Door Mat Doormat Floral Welcome Front Door Mat Outdoor Indoor for Outside Entrance Entryway Porch Grandma Grandpa Grandparents Gifts Coir Doormats 17x30

Fewgb$21.620 rev

3mo ago

Nana Papa Gifts Hydrangea Door Mats Gifts for Grandma Grandpa Artificial Coir Doormat Rugs Rustic Grandma Mothers Day Birthday Door Mat for Home Outside Patio Kitchen Entryway Decor 17x30 Inch

Jinhaichen$20.286 rev

5mo ago

XLDLIOO Nana and Papa Gifts Door Mat Doormat Funny Nana and Papa Welcome Front Door Mat Indoor Outdoor Entrance Gifts for Grandparents Artificial Coir Doormats Rugs for Porch Entryway Decor 30x17in

XLDLIOO$19.038 rev

10mo ago

Woiqeuwr Gifts for Nana Papa Grandparents Welcome Doormat for Grandpa Grandma Non-Slip Front Door Mats for Entrance Porch Home Decor Gigi Mimi Gift from Grandson Granddaughter Grandkids (Nana & Papa)

Woiqeuwr$21.5336 rev

1y ago

What buyers say about nana and papas house door mat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall37%

“Great price and quality”

Size-Overall13%

“Great size”

Durability6%

“It looks durable”

Thickness5%

“The mat is thick”

Color5%

“The colors all still look the same haven't faded from sun exposure”

Gifting Purpose5%

“Great Gift fot Great Moms”

Weight Light4%

“Its lightweight,”

Material Quality3%

“The material feels durable”

Value For Money3%

“Not a bad price for this item”

Advertised Vs Actual Product2%

“It looks just as advertised”

What buyers complain about

Color17%

“it is almost completely faded about 3 months later”

Thickness17%

“its sorta thin”

Durability17%

“doesnt hold up as long as I would have liked”

Top return reasons

Size-Overall40%

Quality-Overall12%

Advertised Vs Actual Product12%

Material Quality10%

Thin7%

Functionality-Overall5%