Nana and Papa Gifts

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months

53K

Growth, 90 days vs prior 90

+1.6%

Conversion, latest week

1.3%

Market size, estimated

$10Ka year

Peak month

December44.0× the quietest month

Top search term

nana and papa gifts38K searches a year

Listings sell for $14.71 on average, from $7.39 to $22.59. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $14.71 that is $0 to $1K a year per listing.

Average price

$14.71under the $15 to $100 sweet spot

Price range

$7.39–$22.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

0.9%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #7,688 within Doormats. It carries 250 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

9.3%

Average rank

#7,688in Doormats

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

250per listing

Listings tracked

18

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

26 months