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Mylar Roll

Fail

Shoppers spend an estimated $60K a year here, so Mylar Roll is a Fail.

Flapen Score
37
37 / 100
Ranks 8,260 of 8,839 Patio, Lawn & Garden niches · −19 vs the category median of 56
Market size
$60K/yr89K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
68%top-5 click share · 14 brands · 22 sellers

Flapen Score

Mylar Roll against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Mylar Roll is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mylar Roll market on Amazon at a glance

Shoppers on Amazon United States searched for Mylar Roll 89K times last year and spent an estimated $60K. The top 5 brands take 86% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
2.9%
Market size, estimated
$60Ka year
Peak month
January1.4× the quietest month
Top search term
mylar roll42K searches a year

02 · Price

A sale here is worth $23.62.

Listings sell for $23.62 on average, from $6.04 to $59.52. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $23.62 that is $2K to $6K a year per listing.

Average price
$23.62inside the $15 to $100 sweet spot
Price range
$6.04–$59.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #413 within Greenhouses & Plant Germination Equipment. It carries 1,862 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#413in Greenhouses & Plant Germination Equipment
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
1,862per listing
Listings tracked
20

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Mylar Roll products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

22

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

11%

  • Brand 152%
  • Brand 216%
  • Brand 39%
  • Brand 47%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (8 brands, 11%)

Demand

Mylar Roll search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Mylar Roll search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mylar roll42K/yr
  • mylar film13K/yr
  • mylar rolls6K/yr
  • reflective sheet6K/yr
  • reflective mylar6K/yr
  • mylar film roll6K/yr
  • mylar fabric2K/yr
  • silver mylar roll2K/yr
  • milar2K/yr
  • reflective mylar roll3K/yr

Reviews and returns

What reviews say buyers love and hate about Mylar Roll

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Thickness”
2.4%of orders come back
“not as thick as I wanted”
A buyer, on “Thickness”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mylar Roll questions

Answered from the same tracked data.