Is mylar profitable to sell on Amazon United States?

The niche generates $130K/yr across 38 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the mylar niche?

27 brands and 33 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in mylar?

Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 1.4%.

When does demand for mylar peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the mylar niche?

Listings span $4.45–$43.79; the average listing price is $14.15 (sweet spot $15–$100). The average incumbent carries 2,055 reviews — the moat a new listing must climb.

mylar

Worth a look

Shows low returns (1.4%), but soft demand (-5.3% this quarter) keeps it on the watch list.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Brand share

Great59%

top-5 brand share — no brand owns this niche

Price range

Good$4.45–$43.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$14.15

avg listing price — sweet spot $15–$100

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,055.18

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$130K

$130K/yr · 188K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-5.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, mylar is a $130K/yr Amazon United States market (188K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

mylar market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $85K–$113K; units × avg price
Conversion rate: 4.9%
Avg BSR: #107
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 2.8%
Avg brand age: 53 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 rising

Sellers

Top-5 brand share

59%

Top 20: 95%

Top-5 click share

44%

Top 20: 85%

Open market

36%

VIVOSUN25%
neglex10%
winemana10%
Frocopo9%
Gnomeshgh6%
BANLTRE5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top mylar search terms

mylar70K/yr -11.6%2.2% conv.
mylar sheet68K/yr -3.8%4.6% conv.
mylar sheets38K/yr +9.7%3.0% conv.
mylar paper11K/yr -20.3%2.1% conv.

All search terms

Top mylar products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

VIVOSUN Highly Reflective Mylar Film Roll 4FT x 25FT for Outdoor Grow Room Indoor Decoration Aluminum Paint Coated 2 Mil Silver

VIVOSUN$28.654.5★5,514 rev

winemana 6 Pack Large High Silver Reflective Mylar Film 83x 63 in High Reflectivity Keep Warm 100% Environmentally Safe Perfect for Plant Growth First Aid Marathon Camping Outdoor Survival

winemana$9.984.5★1,008 rev

10PCS 7mil Blank Mylar Stencil Sheets 12X12 inch Milky Translucent PET Blank Stencils Sheets Template Material for Cutting Machines Laser Cutting Food-Safe Craft Plastic

neglex$7.954.7★1,136 rev

Frocopo 6 Pack Emergency Mylar Blanket Emergency Blanket Space Blanket Survival Rescue Insulating Reflective foil kit Outdoors Hiking Camping Blanket Perfect for Outdoors Hiking Camping Survival

Frocopo$6.414.7★1,154 rev

20 Pack 7.5mil Mylar Sheets 12 X 12 Inch Stencil Paper for Cricut Laser Cutting Template Plastic for Quilting Blank Plastic Sheets for Crafts Food Grade Mylar Stencil Sheets

Gnomeshgh$12.964.7★336 rev

Newest

by launch date

Ryqoru Blank Mylar Stencil Sheets 10 Pack 12 x 12 Inch 7 Mil Milky Translucent PET Plastic Sheets for Cutting Machines Laser Cutting Reusable Template Material

Ryqoru$5.8330 rev

2mo ago

16 Pack 7.5mil Mylar Sheet 12 X 12 Inch Translucent Blank Stencil Paper for Cricut Crafts Laser Cutting Stencil Sheets Used for Making Letter Stencils Flower Stencils Star Wall Stencil

UOKHO$7.1430 rev

11mo ago

Ghguole Highly Reflective Mylar Film Roll 4FT x 30FT 2 Mil Silver for Outdoor Indoor Grow Room Decoration Scene Arrangement Art Photography

Ghguole$27.0396 rev

1y ago

Frocopo 6 Pack Emergency Mylar Blanket Emergency Blanket Space Blanket Survival Rescue Insulating Reflective foil kit Outdoors Hiking Camping Blanket Perfect for Outdoors Hiking Camping Survival

Frocopo$6.411,154 rev

2y ago

Translucent Blank Mylar Stencil Sheet for Cutting 8 Pack 12 x 24 10mil/0.25mm Thick .Cutting Machines. Gift Acetate Template Material Craft Plastic Sheets

HOOLOURUM$15.61109 rev

2y ago

What buyers say about mylar

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money12%

“Great value”

Advertised Vs Actual Product12%

“As advertised”

Quality-Overall12%

“they seem well made”

Warmth7%

“Surprisingly warm”

Ease Of Use7%

“Easy to use”

Size-Overall6%

“Small and fits in the E-pack”

Durability4%

“Extremely durable”

Weight Light4%

“Very nice weather weight”

Strength3%

“Its sturdy”

Compactness3%

“Compact size”

What buyers complain about

Thickness23%

“not as thick as I wanted”

Size-Overall7%

“2 are too small”

Quality-Overall6%

“Very cheap product”

Strength5%

“Too flimsy”

Material Quality5%

“not knowing they are made out of something maybe like fiberglass”

Reflectiveness4%

“NOT 95% reflectance: lets through a lot of light”

Thin3%

“Very thin”

Advertised Vs Actual Product3%

“This is false advertising, or at the very least, deceptive advertising”

Adhesion/Stickiness3%

“When I unfolded blanket the folds were sticking together and blanket ripped”

Value For Money2%

“Was not worth the money”

Top return reasons

Size-Overall23%

Thin15%

Value For Money13%

Thickness8%

Advertised Vs Actual Product7%

Functionality-Overall5%

Material Quality4%

Defective Material/Parts3%

Quality-Overall2%

Compatibility-Overall2%

Common questions

Is mylar profitable to sell on Amazon United States?: The niche generates $130K/yr across 38 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Worth a look (52/100).
How competitive is the mylar niche?: 27 brands and 33 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in mylar?: Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 1.4%.
When does demand for mylar peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the mylar niche?: Listings span $4.45–$43.79; the average listing price is $14.15 (sweet spot $15–$100). The average incumbent carries 2,055 reviews — the moat a new listing must climb.