Mushroom Substrate
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 93% of clicks, so Mushroom Substrate is a Maybe.
- Flapen Score
- 50 / 100Ranks 6,126 of 8,839 Patio, Lawn & Garden niches · −6 vs the category median of 5650
- Market size
- $163K/yr83K searches / yr
- 90-day growth
- +3.1%search demand this quarter
- Competition
- 70%top-5 click share · 8 brands · 15 sellers
Flapen Score
Mushroom Substrate against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Mushroom Substrate is stronger. Inside it, weaker.
Market
The Mushroom Substrate market on Amazon at a glance
Shoppers on Amazon United States searched for Mushroom Substrate 83K times last year and spent an estimated $163K. The top 5 brands take 93% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $163K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- +3.1%
- Conversion, latest week
- 6.3%
- Market size, estimated
- $163Ka year
- Peak month
- May1.2× the quietest month
- Top search term
- mushroom substrate37K searches a year
02 · Price
A sale here is worth $30.94.
Listings sell for $30.94 on average, from $11.73 to $115.01. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $30.94 that is $8K to $15K a year per listing.
- Average price
- $30.94inside the $15 to $100 sweet spot
- Price range
- $11.73–$115.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $8K–$15K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #806 within Soils, Mulches & Planting Media. It carries 245 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 47%
- Out of stock, average day
- 19.4%
- Average rank
- #806in Soils, Mulches & Planting Media
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 245per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Mushroom Substrate products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
15
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
4%
- Brand 129%
- Brand 222%
- Brand 322%
- Brand 414%
- Brand 55%
- Brand 63%
- Open — no brand owns it (2 brands, 4%)
Demand
Mushroom Substrate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Mushroom Substrate search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mushroom substrate37K/yr
- substrate for mushroom growing10K/yr
- mushroom substrate sterilized11K/yr
- cvg mushroom substrate5K/yr
- cvg7K/yr
- mushroom soil4K/yr
- cvg substrate6K/yr
- bulk substrate for mushrooms3K/yr
Reviews and returns
What reviews say buyers love and hate about Mushroom Substrate
We read the reviews and the return reasons for every product selling here.
“Seemed dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mushroom Substrate questions
Answered from the same tracked data.









