Is murphys mosquito repellent incense profitable to sell on Amazon United States?

The niche generates $37K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +452.2%. Flapen's verdict: Worth a look (51/100).

How competitive is the murphys mosquito repellent incense niche?

7 brands and 419 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in murphys mosquito repellent incense?

Top complaints mined from reviews: Smell, Pest/Insect Control, Durability. The return rate is 0.7%.

What does it cost to enter the murphys mosquito repellent incense niche?

Listings span $5.36–$20.55; the average listing price is $13.01 (sweet spot $15–$100). The average incumbent carries 2,298 reviews — the moat a new listing must climb.

murphys mosquito repellent incense

Worth a look

Shows demand growing +452.2% this quarter, but a small market ($37K/yr) keeps it on the watch list.

Growth

Incredible+452.2%

90-day search growth — must beat 0% to launch

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Incredible13.8%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.01

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,298.09

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$5.36–$20.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad81%

top-5 click share — a locked-up shelf

Brand share

Bad95%

top-5 brand share — brand-locked demand

Market size

Bad$37K

$37K/yr · 21K searches

Signals Trending

According to Flapen's Amazon United States niche tracking, murphys mosquito repellent incense is a $37K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

murphys mosquito repellent incense market data

Units sold / yr: 3K–3K; avg 250–500/product
Revenue / yr: $33K–$39K; units × avg price
Conversion rate: 13.8%
Avg BSR: #309
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 0.7%
Avg brand age: 55 months
Avg seller age: 163 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

419

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Murphy's Mosquito Sticks56%
KICKOUTOR19%
AzureGreen13%
W4W5%
Aroma Depot3%
Glovv2%
Open — no brand owns it (1 brand, 2%)

Top murphys mosquito repellent incense search terms

punks for bugs5K/yr >1,000%9.8% conv.
murphys mosquito repellent incense5K/yr +302.3%12.0% conv.
punk sticks for bugs4K/yr +770.6%5.4% conv.
murphys incense sticks3K/yr +253.1%17.2% conv.
murphys mosquito sticks3K/yr +246.2%13.0% conv.

All search terms

Top murphys mosquito repellent incense products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Murphys Naturals Citronella Mosquito Repellent Incense Sticks 24 Count

Murphy's Mosquito Sticks$20.554.5★5,472 rev

Murphys Naturals Citronella Mosquito Repellent Incense Sticks 12 Count

Murphy's Mosquito Sticks$13.324.4★9,832 rev

Un-scented 100 pack stick incense (ISU1) -

AzureGreen$5.364.4★1,057 rev

KICKOUTOR Mosquito Repellent Incense Sticks with Natural Citronella Oil 120 Count DEET-Free Outdoor Protection for Patios Backyard Gatherings & Camping Up to 1 Hour Against Gnats & No-See-Ums

KICKOUTOR$11.964.5★3,469 rev

KICKOUTOR Mosquito Repellent Incense Sticks with Natural Citronella Oil 24 Count DEET-Free Outdoor Protection for Patios Backyard Gatherings & Camping Up to 2.5-Hour Against Gnats & No-See-Ums

KICKOUTOR$19.874.4★442 rev

Newest

by launch date

60 Pcs Mosquito Repellent Outdoor Patio Mosquito Incense Sticks Natural Citronella Oil Plant-Based Bug Repellent for Camping Fishing Backyard Travel

Glovv$7.4356 rev

5mo ago

KICKOUTOR Mosquito Repellent Incense Sticks with Natural Citronella Oil 180 Count DEET-Free Outdoor Protection for Patios Backyard Gatherings & Camping Up to 1 Hour Against Gnats & No-See-Ums

KICKOUTOR$15.1186 rev

9mo ago

KICKOUTOR Mosquito Repellent Incense Sticks with Natural Citronella Oil 24 Count DEET-Free Outdoor Protection for Patios Backyard Gatherings & Camping Up to 2.5-Hour Against Gnats & No-See-Ums

KICKOUTOR$19.87442 rev

2y ago

KICKOUTOR Mosquito Repellent Incense Sticks with Natural Citronella Oil 240 Count DEET-Free Outdoor Protection for Patios Backyard Gatherings & Camping Up to 1 Hour Against Gnats & No-See-Ums

KICKOUTOR$19.943,469 rev

2y ago

KICKOUTOR Mosquito Repellent Incense Sticks with Natural Citronella Oil 120 Count DEET-Free Outdoor Protection for Patios Backyard Gatherings & Camping Up to 1 Hour Against Gnats & No-See-Ums

KICKOUTOR$11.963,469 rev

3y ago

What buyers say about murphys mosquito repellent incense

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control38%

“They keep the bugs away”

Smell18%

“The scent is fresh”

Quality-Overall8%

“they are well made”

Ease Of Use5%

“Easy to use”

Value For Money5%

“Great for the price”

Advertised Vs Actual Product4%

“As advertised”

Adhesion/Stickiness2%

“These sticks are excellent”

Suitable For Indoor1%

“Good option for outdoor use”

Strength1%

“Solid product, burns fast”

Durability1%

“don't break easily during use”

What buyers complain about

Smell21%

“Very unpleasant smell”

Pest/Insect Control18%

“Dont work did not do anything for the bugs”

Durability9%

“But only last a short time”

Functionality-Overall6%

“Didn't work”

Size-Overall4%

“Its big and wont fit into the holes of either of my incense holders”

Quality-Overall3%

“Poor quality”

Value For Money3%

“Probably not the cheapest option”

Adhesion/Stickiness3%

“Don't repel”

Ease Of Use3%

“Complete waste, had several of my guests try and help me out with what should have been such a simple, uncomplicated process”

Thickness3%

“they were the thicker ones”

Top return reasons

Functionality-Overall24%

Smell17%

Pest/Insect Control16%

Size-Overall11%

Value For Money7%

Advertised Vs Actual Product7%

Defective Material/Parts4%

Flammable2%

Durability2%

Leak-Proof2%

Common questions

Is murphys mosquito repellent incense profitable to sell on Amazon United States?: The niche generates $37K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +452.2%. Flapen's verdict: Worth a look (51/100).
How competitive is the murphys mosquito repellent incense niche?: 7 brands and 419 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in murphys mosquito repellent incense?: Top complaints mined from reviews: Smell, Pest/Insect Control, Durability. The return rate is 0.7%.
What does it cost to enter the murphys mosquito repellent incense niche?: Listings span $5.36–$20.55; the average listing price is $13.01 (sweet spot $15–$100). The average incumbent carries 2,298 reviews — the moat a new listing must climb.