Is mung bean profitable to sell on Amazon United States?

The niche generates $450K/yr across 17 tracked products. 90-day search growth is -12.4%. Flapen's verdict: Worth a look (52/100).

How competitive is the mung bean niche?

13 brands and 20 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in mung bean?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Cooking Instructions. The return rate is 0.1%.

When does demand for mung bean peak?

Demand peaks in May; the busiest month runs 1.6× the quietest.

What does it cost to enter the mung bean niche?

Listings span $4.86–$24.80; the average listing price is $14.19 (sweet spot $15–$100). The average incumbent carries 1,486 reviews — the moat a new listing must climb.

mung bean

Worth a look

Shows low returns (0.1%), but soft demand (-12.4% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great9.6%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.19

avg listing price — sweet spot $15–$100

Market size

Good$450K

$450K/yr · 329K searches

Review moat

Good1,486.06

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$4.86–$24.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-12.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, mung bean is a $450K/yr Amazon United States market (329K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in May. Verdict: Worth a look — 52/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

mung bean market data

Units sold / yr: 25K–30K; avg 1,500–2,000/product
Revenue / yr: $355K–$426K; units × avg price
Conversion rate: 9.6%
Avg BSR: #111
Page quality: 0%
Prime: 100%
Sponsored: 76%
Out of stock: 4.8%
Avg brand age: 70 months
Avg seller age: 149 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

24%

Yupik35%
Jiva Organics14%
Nature Jims Sprouts12%
truRoots5%
Pride Of India5%
ORGANIC TATTVA5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.4% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 1.6×

Open Trend

Top mung bean search terms

mung beans169K/yr -3.9%4.8% conv.
mung beans for sprouting49K/yr -25.6%10.1% conv.
mung bean35K/yr -13.9%2.7% conv.
organic mung beans18K/yr -7.1%8.5% conv.
mung beans organic18K/yr -14.7%8.3% conv.
mung15K/yr -9.0%0.4% conv.
organic mung beans for sprouting6K/yr -37.1%13.0% conv.
mung bean seeds for sprouting5K/yr -19.5%10.9% conv.
mung bean seeds5K/yr -31.7%8.2% conv.
moong beans5K/yr -32.4%7.1% conv.

All search terms

Top mung bean products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yupik Organic Mung Beans 2.2 lb (35.3 oz) USDA Certified Kosher Gluten-Free Dried Legumes Excellent Source of Protein & Fiber Perfect for Sprouting Soups & Salads

Yupik$11.764.6★1,671 rev

Nature Jims Sprouts Mung Bean Sprouting Seeds Non-GMO Mung Beans for Growing Nutritious Fresh Sprouts Packed with Vitamins Minerals & Fiber Premium Resealable Bag for Longer Freshness 16 Oz

Nature Jims Sprouts$13.344.6★2,444 rev

Jiva Organics Organic Mung Beans Whole 4 LB LARGE Bag - Green Moong Bean

Jiva Organics$17.134.5★1,717 rev

TruRoots Organic Sprouted Mung Beans 10oz (Pack of 1)

truRoots$7.374.6★846 rev

Pride Of India - Indian Whole Green Mung Gram - Protein & Fiber Rich Moong Whole 1.5 Pound Jar

Pride Of India$10.024.4★4,362 rev

Newest

by launch date

HOME GROWN Mung Beans Seeds Pack 1.5 lb Over 15 000 Sprouting Seeds Grow Fresh Bean Sprouts or Microgreens for Quick Easy Nutrient-Packed Food for Your Daily Meals (Vigna Radiata)

HOME GROWN$13.601,680 rev

1y ago

Organic Mung Bean Sprout Seeds (16 oz) Non-GMO Heirloom Seeds for Sprouting and Microgreens

Sereniseed$13.03969 rev

1y ago

TAJ Moong Whole 2-Pounds (Sprout Ready) Whole Mung Beans

TAJ Gourmet Foods$10.08104 rev

2y ago

Mung Bean Seeds for Sprouting and Microgreens High Protein Crunchy Sprout Seeds for Fresh Nutrition Indoors or Garden Planting Heirloom Non-GMO Survival Garden Seeds (1 Pack)

SURVIVAL GARDEN SEEDS$4.8650 rev

3y ago

Organic Tattva Whole Mung Beans (4 lbs) - Whole Green Moong Dal Organic Lentils - Mung Bean Green Lentils Dry - High Protein Plant Based Nutrition - Gluten Free Vegan Kosher - USDA Certified Legumes

ORGANIC TATTVA$19.412,221 rev

3y ago

What buyers say about mung bean

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Excellent product”

Taste-Overall12%

“These are delicious”

Plant Growth8%

“Super fast growth”

Ease Of Use7%

“Easy to use”

Vegan/Organic6%

“Worth the price for organic”

Advertised Vs Actual Product5%

“exactly as advertised”

Nutritional Content5%

“Best Nutrients”

Freshness3%

“good and fresh”

Value For Money3%

“Great value”

Cooking Instructions3%

“Cooks reasonably fast so it's a convenient plant based protein. together with my brown rice”

What buyers complain about

Size-Overall29%

“Small”

Quality-Overall12%

“The mung beans i received are a terrible quality”

Cooking Instructions7%

“Had to cook for hours with a lot of water”

Value For Money5%

“more expensive”

Smell5%

“Smelled nasty”

Weight Heavy4%

“Seems heavier than a lb tho”

Plant Growth4%

“Not one plant came up”

Water Resistance4%

“Tried 3 batches first batch after7 days beans were 1/2 inch long 2nd batch beans did not open after 3 days 3rd batch in water like instructions say did not open”

Thickness3%

“These are kind of spindly and thin”

Color2%

“Mine always turned out slightly pink and think. yes, even in total darkness”

Top return reasons

Value For Money15%

Plant Growth15%

Size-Overall12%

Functionality-Overall12%

Advertised Vs Actual Product12%

Leak-Proof10%

Stale/Rotten/Spoiled2%

Cooking Instructions2%

Taste-Overall2%

Contamination2%

Common questions

Is mung bean profitable to sell on Amazon United States?: The niche generates $450K/yr across 17 tracked products. 90-day search growth is -12.4%. Flapen's verdict: Worth a look (52/100).
How competitive is the mung bean niche?: 13 brands and 20 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in mung bean?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Cooking Instructions. The return rate is 0.1%.
When does demand for mung bean peak?: Demand peaks in May; the busiest month runs 1.6× the quietest.
What does it cost to enter the mung bean niche?: Listings span $4.86–$24.80; the average listing price is $14.19 (sweet spot $15–$100). The average incumbent carries 1,486 reviews — the moat a new listing must climb.