Is mullein seeds profitable to sell on Amazon United States?

The niche generates $96K/yr across 11 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +39.7%. Flapen's verdict: Worth a look (50/100).

How competitive is the mullein seeds niche?

9 brands and 9 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in mullein seeds?

Top complaints mined from reviews: Plant Growth, Quality-Overall, Value For Money. The return rate is 0.3%.

When does demand for mullein seeds peak?

Demand peaks in May–Jun–Jul; the busiest month runs 2.9× the quietest.

What does it cost to enter the mullein seeds niche?

Listings span $4.88–$38.38; the average listing price is $12.11 (sweet spot $15–$100). The average incumbent carries 982 reviews — the moat a new listing must climb.

mullein seeds

Worth a look

Shows low returns (0.3%), but a concentrated shelf (top 5 take 84% of clicks) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Price range

Good$4.88–$38.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good981.64

avg incumbent reviews — the moat a new listing must climb

Growth

Good+39.7%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good$12.11

avg listing price — sweet spot $15–$100

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Market size

Bad$96K

$96K/yr · 101K searches

Competition

Bad84%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, mullein seeds is a $96K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 50/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

mullein seeds market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $97K–$121K; units × avg price
Conversion rate: 7.9%
Avg BSR: #337
Page quality: 0%
Prime: 91%
Sponsored: 91%
Out of stock: 5.4%
Avg brand age: 56 months
Avg seller age: 174 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 flat

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

SVI29%
Sow Right Seeds21%
Fruivity16%
SURVIVAL GARDEN SEEDS13%
KVITER11%
Gaea's Blessing3%
Open — no brand owns it (3 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +39.7% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.9×

Open Trend

Top mullein seeds search terms

mullein seeds39K/yr +52.9%9.0% conv.
mullein seeds for planting29K/yr -6.8%10.1% conv.
mullen seeds10K/yr +50.9%8.1% conv.
mullein plant9K/yr +87.5%2.9% conv.
mullein plant live5K/yr +176.8%3.7% conv.
mullein seeds heirloom organic5K/yr +31.1%10.1% conv.
mullein plants for sale4K/yr +78.1%3.4% conv.

All search terms

Top mullein seeds products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SVI 1200 Mullein Seeds for Planting (Verbascum thapsus) - Great Mullein Heirloom Non GMO Herbs 4-6 ft Spikes - Medicinal Herb Seeds for Flower and Herb Garden

SVI$5.754.1★1,472 rev

Sow Right Seeds - Mullein Seeds for Planting - Non-GMO Heirloom Variety - Ideal for Gardens Landscaping Medicinal Herbs - Easy to Grow - Indoor or Outdoor Growing - Herb Garden (1)

Sow Right Seeds$4.984.2★54 rev

Fruivity 10 000+ Mullein Seeds for Planting(Verbascum Thapsus) Organic Heirloom Flower Seeds for Pollinator Gardens Medicinal Herbs Landscaping Easy to Grow Indoor Outdoor Growing

Fruivity$8.644.0★219 rev

KVITER 1 500 Mullein Seeds for Planting (Verbascum Thapsus) Mullein Herb Heirloom Seed Non GMO Ideal for Herb Garden US Grown Herbs Flower Seeds

KVITER$6.224.1★940 rev

Mullein Seeds for Planting - Verbascum Thapsus Medicinal Biennial Herb with Tall Yellow Flowers - Heirloom Non-GMO Open Pollinated Pollinator Friendly - Survival Garden Seeds (1 Pack)

SURVIVAL GARDEN SEEDS$5.104.4★572 rev

Newest

by launch date

Fruivity 10 000+ Mullein Seeds for Planting(Verbascum Thapsus) Organic Heirloom Flower Seeds for Pollinator Gardens Medicinal Herbs Landscaping Easy to Grow Indoor Outdoor Growing

Fruivity$8.64219 rev

5mo ago

1600+ Mullein Seeds for Planting (Verbascum Thapsus) - Mullein Herb Heirloom Seed Non-GMO Great Mullein Seeds Ideal for Outdoor Garden

Wivolibe$5.024 rev

6mo ago

Sow Right Seeds - Mullein Seeds for Planting - Non-GMO Heirloom Variety - Ideal for Gardens Landscaping Medicinal Herbs - Easy to Grow - Indoor or Outdoor Growing - Herb Garden (1)

Sow Right Seeds$4.9854 rev

10mo ago

KVITER 1 500 Mullein Seeds for Planting (Verbascum Thapsus) Mullein Herb Heirloom Seed Non GMO Ideal for Herb Garden US Grown Herbs Flower Seeds

KVITER$6.22940 rev

1y ago

Denseflower Yellow Mullein Verbascum densiflorum Medicinal Tea Herb Premium Seed Packet for Planting

Sherwoods Seeds$5.391 rev

1y ago

What buyers say about mullein seeds

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth37%

“Great Germination and Very Clean Seeds”

Value For Money20%

“Great value”

Quality-Overall14%

“Excellent product”

Advertised Vs Actual Product12%

“As described”

Gifting Purpose4%

“This was a gift”

Instructions/User Manual/Troubleshooting4%

“Came with instructions”

Assembly/Installation1%

“Thank you for putting it together”

Storage Capacity1%

“Nice storage”

Moist/Dry1%

“Keep soil moist”

Strength1%

“the growth felt strong”

What buyers complain about

Plant Growth71%

“No growth”

Quality-Overall5%

“Terrible terrible”

Value For Money5%

“Meh-divinely and WAY overpriced”

Instructions/User Manual/Troubleshooting4%

“no instructions”

Size-Overall3%

“also tiny”

Functionality-Overall3%

“These did not work for me”

Natural Resource Wastage2%

“Waste of time and money”

Leak-Proof1%

“Some spillage in the bag”

Top return reasons

Advertised Vs Actual Product29%

Value For Money26%

Plant Growth17%

Leak-Proof5%

Functionality-Overall4%

Maintenance And Repair3%

Ease Of Use3%

Defective Material/Parts3%