Is mulch dye black profitable to sell on Amazon United States?

The niche generates $171K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +107.2%. Flapen's verdict: Worth a look (63/100).

How competitive is the mulch dye black niche?

9 brands and 11 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in mulch dye black?

Top complaints mined from reviews: Color, Stain Resistance, Size-Overall. The return rate is 0.8%.

When does demand for mulch dye black peak?

Demand peaks in Apr–May–Jun; the busiest month runs 35.0× the quietest.

What does it cost to enter the mulch dye black niche?

Listings span $19.97–$47.71; the average listing price is $31.45 (sweet spot $15–$100). The average incumbent carries 518 reviews — the moat a new listing must climb.

mulch dye black

Worth a look

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$31.45

avg listing price — sweet spot $15–$100

Price range

Incredible$19.97–$47.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+107.2%

90-day search growth — must beat 0% to launch

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good517.6

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Okay$171K

$171K/yr · 52K searches

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Competition

Bad83%

top-5 click share — a locked-up shelf

Signals Trending Low Review Barrier

According to Flapen's Amazon United States niche tracking, mulch dye black is a $171K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 63/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

mulch dye black market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $157K–$189K; units × avg price
Conversion rate: 10.5%
Avg BSR: #32
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 6.6%
Avg brand age: 61 months
Avg seller age: 163 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Oycevila21%
Petra18%
Mulch Worx18%
Peach Country18%
COLORBACK13%
Shabebe4%
Open — no brand owns it (3 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +107.2% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 35.0×

Open Trend

Top mulch dye black search terms

black mulch dye22K/yr +112.2%10.3% conv.
mulch dye black19K/yr +129.0%8.7% conv.
black mulch dye with sprayer5K/yr +195.5%7.0% conv.
mulch paint black4K/yr +95.6%7.3% conv.
black mulch colorant2K/yr -64.1%9.3% conv.

All search terms

Top mulch dye black products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Petra Black Mulch Dye Spray Use with PetraTools Sprayer to Refresh Fading Landscape - Black Dye to Wood Mulch for Landscaping - Rubber Pine Straw Bark Cedar & Playground Cover (3 600 Sq Ft 32 Oz)

Petra$30.624.4★573 rev

MulchWorx Black Mulch Color Concentrate- Quart - Treats 2 800 Sq. Ft. - Pure Midnight Black Mulch Dye Spray

Mulch Worx$22.944.4★2,040 rev

Peach Country Mulch Dye Midnight Black Quart Mulch Paint Concentrate for Pump Sprayer Coverage Up to 2 800 Sq Ft Water Based Landscape Color Restorer

Peach Country$19.974.4★1,054 rev

34oz Concentrated Ultra Black Mulch Dye with Gloves Liquid Rubber Dye Spray Covers up to 3 600 Sq. Ft Long-Lasting Finish Black Bark Paint for Mulch Restoration and Enhancement Landscaping

Oycevila$20.964.3★233 rev

COLORBACK Black Dye 3 200 Square Feet Coverage - Colorant for Landscaping & Garden Beds Wood Mulch Color Restorer & Playground Bark Eco-Friendly Paint - 1-Quart

COLORBACK$20.734.4★678 rev

Newest

by launch date

Teexpert Black Mulch Adhesive 2-in-1 Dye and Glue Heavy Duty Landscape Adhesive Concentrated Colorant for Wood Chips Cypress Garden Beds Long Lasting Fast Dry Safe for Plants Pets 1 Gallon

Teexpert$47.715 rev

4mo ago

Mulch Bond -1Gallon Black Color 2-in-1 Mulch Dye & Glue for Landscaping Super Strength Landscape Adhesive Landscape Lock Fast-Dry Non-Toxic Mulch Binder Glue Pea Gravel Adhesive Max Mulch Hold

Shabebe$43.4738 rev

7mo ago

COLORBACK Black Dye 3 200 Square Feet Coverage - Colorant for Landscaping & Garden Beds Wood Mulch Color Restorer & Playground Bark Eco-Friendly Paint - 1-Quart

COLORBACK$20.73678 rev

1y ago

34oz Concentrated Ultra Black Mulch Dye with Gloves Liquid Rubber Dye Spray Covers up to 3 600 Sq. Ft Long-Lasting Finish Black Bark Paint for Mulch Restoration and Enhancement Landscaping

Oycevila$20.96233 rev

2y ago

128oz Concentrated Ultra Black Mulch Dye with Gloves Liquid Rubber Dye Spray Covers up to 14 400 Sq. Ft Long-Lasting Finish Black Bark Paint for Mulch Restoration and Enhancement Landscaping

Oycevila$45.31233 rev

2y ago

What buyers say about mulch dye black

What buyers praise and complain about, mined from review topics.

What buyers love

Color22%

“Nice color”

Quality-Overall19%

“No complaints”

Ease Of Use13%

“Easy to use”

Value For Money10%

“Low Cost - Big Impact”

Efficiency7%

“it works so well”

Advertised Vs Actual Product4%

“Works better then I anticipated”

Adhesion/Stickiness3%

“the glue does work okay”

Spray/Flow3%

“This environmentally friendly spray is a great way to enrich the color of fading mulch”

Functionality-Overall3%

“it works decently”

Product Condition3%

“Looks like brand new mulch”

What buyers complain about

Color22%

“a sprayer explosion dyed me black”

Stain Resistance12%

“stained the area when I opened this bag”

Size-Overall10%

“Pretty small bottle”

Thickness7%

“It came out of my sprayer too thick”

Ease Of Use7%

“Not easy 2 apply 2man job”

Quality-Overall7%

“Piece of junk”

Ease Of Cleaning3%

“Very messy product”

Spray/Flow3%

“It came out of my sprayer too thick”

Durability3%

“not long lasting”

Functionality-Overall3%

“Didn't work for me”

Top return reasons

Color33%

Size-Overall15%

Value For Money9%

Adhesion/Stickiness8%

Functionality-Overall7%

Advertised Vs Actual Product7%

Leak-Proof6%

Defective Material/Parts3%

Ease Of Cleaning2%

Stain Resistance2%

Common questions

Is mulch dye black profitable to sell on Amazon United States?: The niche generates $171K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +107.2%. Flapen's verdict: Worth a look (63/100).
How competitive is the mulch dye black niche?: 9 brands and 11 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in mulch dye black?: Top complaints mined from reviews: Color, Stain Resistance, Size-Overall. The return rate is 0.8%.
When does demand for mulch dye black peak?: Demand peaks in Apr–May–Jun; the busiest month runs 35.0× the quietest.
What does it cost to enter the mulch dye black niche?: Listings span $19.97–$47.71; the average listing price is $31.45 (sweet spot $15–$100). The average incumbent carries 518 reviews — the moat a new listing must climb.