Mulch Dye
MaybeAn estimated 0.9% of orders come back. But the top 5 products take 70% of clicks, so Mulch Dye is a Maybe.
- Flapen Score
- 64 / 100Top 19% of 8,839 Patio, Lawn & Garden niches · +8 vs the category median of 5664
- Market size
- $282K/yr120K searches / yr
- 90-day growth
- +87.0%search demand this quarter
- Competition
- 70%top-5 click share · 10 brands · 13 sellers
Flapen Score
Mulch Dye against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Mulch Dye is stronger. Inside it, weaker.
Market
The Mulch Dye market on Amazon at a glance
Shoppers on Amazon United States searched for Mulch Dye 120K times last year and spent an estimated $282K. The top 5 brands take 89% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 7.4% of those searches ended in a purchase.
Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +87.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $282K a year.
- Searches, last 12 months
- 120K
- Growth, 90 days vs prior 90
- +87.0%
- Conversion, latest week
- 7.4%
- Market size, estimated
- $282Ka year
- Peak month
- May27.5× the quietest month
- Top search term
- mulch dye47K searches a year
02 · Price
A sale here is worth $31.55.
Listings sell for $31.55 on average, from $19.97 to $66.75. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $31.55 that is $8K to $16K a year per listing.
- Average price
- $31.55inside the $15 to $100 sweet spot
- Price range
- $19.97–$66.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $8K–$16K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #27 within Lawn & Mulch Paint. It carries 659 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 6.2%
- Average rank
- #27in Lawn & Mulch Paint
- Average rating
- 4.35 starsAmazon United States average 4.42 stars
- Average reviews
- 659per listing
- Listings tracked
- 17
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Mulch Dye products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
13
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
8%
- Brand 125%
- Brand 218%
- Brand 317%
- Brand 416%
- Brand 514%
- Brand 63%
- Open — no brand owns it (4 brands, 8%)
Demand
Mulch Dye search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 27.5×
Search terms
Top Mulch Dye search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mulch dye47K/yr
- black mulch dye22K/yr
- mulch dye black19K/yr
- mulch paint6K/yr
- black mulch dye with sprayer5K/yr
- mulch spray dye5K/yr
- mulch color spray5K/yr
- mulch paint black4K/yr
- mulch dye spray3K/yr
- mulch colorant3K/yr
Reviews and returns
What reviews say buyers love and hate about Mulch Dye
We read the reviews and the return reasons for every product selling here.
“Color fades quickly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mulch Dye questions
Answered from the same tracked data.