Mulch

Shoppers searched for this 932K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +81.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

932K

Growth, 90 days vs prior 90

+81.6%

Conversion, latest week

2.3%

Market size, estimated

$1.4Ma year

Peak month

May7.5× the quietest month

Top search term

mulch522K searches a year

Listings sell for $67.83 on average, from $11.54 to $316.06. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $67.83 that is $51K to $68K a year per listing.

Average price

$67.83inside the $15 to $100 sweet spot

Price range

$11.54–$316.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

$51K–$68K

Returns

0.4%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #111 within Soils, Mulches & Planting Media. It carries 762 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

71%

Out of stock, average day

1.1%

Average rank

#111in Soils, Mulches & Planting Media

Average rating

4.21 starsAmazon United States average 4.42 stars

Average reviews

762per listing

Listings tracked

21

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

54 months