Is mud mat profitable to sell on Amazon United States?

The niche generates $4.3M/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.9%. Flapen's verdict: Skip it (42/100).

How competitive is the mud mat niche?

3 brands and 7 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in mud mat?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Thickness. The return rate is 1.5%.

When does demand for mud mat peak?

Demand peaks in Jan–Feb–Mar–Dec; the busiest month runs 7.9× the quietest.

What does it cost to enter the mud mat niche?

Listings span $9.70–$86.07; the average listing price is $34.09 (sweet spot $15–$100). The average incumbent carries 33,531 reviews — the moat a new listing must climb.

mud mat

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size

Incredible$4.3M

$4.3M/yr · 5.6M searches

Avg price

Incredible$34.09

avg listing price — sweet spot $15–$100

Price range

Great$9.70–$86.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad82%

top-5 click share — a locked-up shelf

Growth

Bad-30.9%

90-day search growth — must beat 0% to launch

Review moat

Bad33,531.27

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, mud mat is a $4.3M/yr Amazon United States market (5.6M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Skip it — 42/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

mud mat market data

Units sold / yr: 150K–200K; avg 20,000–25,000/product
Revenue / yr: $5.1M–$6.8M; units × avg price
Conversion rate: 2.2%
Avg BSR: #22
Page quality: 0%
Prime: 91%
Sponsored: 73%
Out of stock: 0.0%
Avg brand age: 38 months
Avg seller age: 182 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Muddy Mat81%
OLANLY17%
MUDGUARD MAT2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -30.9% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 7.9×

Open Trend

Top mud mat search terms

muddy mats for dogs2.1M/yr -34.4%2.2% conv.
muddy mat1.6M/yr -29.9%1.5% conv.
muddy mats for indoor1.1M/yr -27.1%1.6% conv.
muddy mats195K/yr -21.2%1.2% conv.
muddy paws door mat71K/yr -27.7%2.4% conv.
muddy matt72K/yr -30.7%1.4% conv.
muddy matt for dogs55K/yr -37.3%2.0% conv.
muddy mat reviews56K/yr -46.9%0.4% conv.
mud mat53K/yr -36.8%1.4% conv.
mud mats for dogs46K/yr -48.8%2.8% conv.

All search terms

Top mud mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Muddy Mat | Super Water Absorbent Door Mat Indoor Microfiber Quick Dry Chenille Entryway Rug Slip Resistant Front Door Mat Indoor Mats for Entryway Machine Washable Pet Rug Grey 30x19

Muddy Mat$22.924.7★52,365 rev

Muddy Mat | Super Water Absorbent Door Mat Indoor Microfiber Quick Dry Chenille Entryway Rug Slip Resistant Front Door Mat Indoor Mats for Entryway Machine Washable Pet Rug Grey 28x18

Muddy Mat$18.944.7★52,365 rev

OLANLY Dog Door Mat for Muddy Paws 30x20 Absorbs Moisture and Dirt Absorbent Non-Slip Washable Doormat Quick Dry Chenille Mud Mat for Dogs Entry Indoor Entryway Carpet for Inside Floor Grey

OLANLY$9.704.6★25,044 rev

OLANLY Dog Door Mat for Muddy Paws 48x30 Absorbs Moisture and Dirt Absorbent Non-Slip Washable Doormat Quick Dry Chenille Mud Mat for Dogs Entry Indoor Entryway Carpet for Inside Floor Grey

OLANLY$26.674.6★25,044 rev

Muddy Mat Meshy Mat Door Mat Heavy-Duty Quick-Dry Floor Mat Sand & Dirt Trapper for Indoor & Outdoor Ideal for Entrance Mudrooms Patios & Garages Low-Profile Non-Slip Washable Black 17x30x0.4

Muddy Mat$33.454.4★1,061 rev

Newest

by launch date

MUDGUARD MAT Dog Door Mat for Muddy Paws Super Absorbent Microfiber Non-Slip Indoor Mat Quick-Dry Chenille Rug for Pets & Entryway Machine Washable Grey 19 x 30

MUDGUARD MAT$11.821,135 rev

11mo ago

Muddy Mat | Super Water Absorbent Door Mat Indoor Microfiber Quick Dry Chenille Entryway Rug Slip Resistant Front Door Mat Indoor Mats for Entryway Machine Washable Pet Rug Grey 24x36

Muddy Mat$35.1952,365 rev

1y ago

Muddy Mat | Super Water Absorbent Door Mat Indoor Microfiber Quick Dry Chenille Entryway Rug Slip Resistant Front Door Mat Indoor Mats for Entryway Machine Washable Pet Rug Grey 36x60

Muddy Mat$86.0752,365 rev

1y ago

Muddy Mat Meshy Mat Door Mat Heavy-Duty Quick-Dry Floor Mat Sand & Dirt Trapper for Indoor & Outdoor Ideal for Entrance Mudrooms Patios & Garages Low-Profile Non-Slip Washable Black 17x30x0.4

Muddy Mat$33.451,061 rev

1y ago

Muddy Mat Cloud K-9 Dog Beds for Small Dogs & Cats Soft & Relaxing Round Dog Bed Chenille Material Removable Cover Washable & Dryer Safe Grey Small(25x25)

Muddy Mat$38.662,370 rev

2y ago

What buyers say about mud mat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Excellent Product”

Advertised Vs Actual Product15%

“Better than expected”

Ease Of Cleaning13%

“Easy clean”

Soft Feel9%

“The material is soft”

Value For Money8%

“very affordable”

Absorbency7%

“Super absorbent”

Pet Friendly4%

“DOG LOVES IT”

Size-Overall3%

“It is true to size”

Color3%

“True to color”

Grip2%

“Slip resistant”

What buyers complain about

Size-Overall21%

“it is too short -”

Advertised Vs Actual Product8%

“Not as advertised”

Thickness7%

“Its thick”

Value For Money7%

“even a better price”

Durability6%

“Not durable”

Functionality-Overall6%

“Did not work as stated”

Quality-Overall5%

“Poor quality control”

Ease Of Cleaning4%

“doesnt clean everything”

Absorbency2%

“LESS ABSORBENT”

Grip2%

“the back does not grip”

Top return reasons

Size-Overall50%

Color17%

Advertised Vs Actual Product7%

Thickness5%

Material Quality3%

Quality-Overall3%

Functionality-Overall2%

Value For Money2%

Defective Material/Parts2%

Smell1%

Common questions

Is mud mat profitable to sell on Amazon United States?: The niche generates $4.3M/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.9%. Flapen's verdict: Skip it (42/100).
How competitive is the mud mat niche?: 3 brands and 7 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in mud mat?: Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Thickness. The return rate is 1.5%.
When does demand for mud mat peak?: Demand peaks in Jan–Feb–Mar–Dec; the busiest month runs 7.9× the quietest.
What does it cost to enter the mud mat niche?: Listings span $9.70–$86.07; the average listing price is $34.09 (sweet spot $15–$100). The average incumbent carries 33,531 reviews — the moat a new listing must climb.

mud mat

mud mat market data

Competition & brand share

Demand & seasonality

Top mud mat search terms

Top mud mat products on Amazon

Top sellers

Newest

Trending

What buyers say about mud mat

What buyers love

What buyers complain about

Top return reasons

Common questions

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