Mud Mat

Shoppers searched for this 5.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.3M a year.

Searches, last 12 months

5.6M

Growth, 90 days vs prior 90

-30.9%

Conversion, latest week

2.2%

Market size, estimated

$4.3Ma year

Peak month

December7.9× the quietest month

Top search term

muddy mats for dogs2.1M searches a year

Listings sell for $34.09 on average, from $9.70 to $86.07. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 20,000 to 25,000 of them. At $34.09 that is $682K to $852K a year per listing.

Average price

$34.09inside the $15 to $100 sweet spot

Price range

$9.70–$86.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

20,000–25,000

Revenue per listing a year

$682K–$852K

Returns

1.5%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Doormats. It carries 33,531 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

91%

Out of stock, average day

0.0%

Average rank

#22in Doormats

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

33,531per listing

Listings tracked

11

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months