Motion Activated Owl with Sound

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +146.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months

84K

Growth, 90 days vs prior 90

+146.7%

Conversion, latest week

4.6%

Market size, estimated

$88Ka year

Peak month

May3.7× the quietest month

Top search term

solar owl decoys to scare birds away12K searches a year

Listings sell for $22.89 on average, from $6.73 to $40.05. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $22.89 that is $0 to $2K a year per listing.

Average price

$22.89inside the $15 to $100 sweet spot

Price range

$6.73–$40.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.6%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #549 within Garden Sculptures & Statues. It carries 1,151 reviews at 3.82 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

98%

Out of stock, average day

6.9%

Average rank

#549in Garden Sculptures & Statues

Average rating

3.82 starsAmazon United States average 4.42 stars

Average reviews

1,151per listing

Listings tracked

59

12 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

7Amazon's first-year sales bar

Average brand age

43 months