Moth
FailBuyers convert on only 0.9% of searches, so Moth is a Fail.
- Flapen Score
- 47 / 100Ranks 6,868 of 8,839 Patio, Lawn & Garden niches · −9 vs the category median of 5647
- Market size
- $115K/yr648K searches / yr
- 90-day growth
- -0.1%search demand this quarter
- Competition
- 58%top-5 click share · 15 brands · 35 sellers
Flapen Score
Moth against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Moth is stronger. Inside it, weaker.
Market
The Moth market on Amazon at a glance
Shoppers on Amazon United States searched for Moth 648K times last year and spent an estimated $115K. The top 5 brands take 76% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 648K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.
- Searches, last 12 months
- 648K
- Growth, 90 days vs prior 90
- -0.1%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $115Ka year
- Peak month
- May1.6× the quietest month
- Top search term
- moth620K searches a year
02 · Price
A sale here is worth $19.06.
Listings sell for $19.06 on average, from $6.00 to $39.67. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $19.06 that is $2K to $5K a year per listing.
- Average price
- $19.06inside the $15 to $100 sweet spot
- Price range
- $6.00–$39.67
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8,241 within Traps. It carries 6,956 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #8,241in Traps
- Average rating
- 4.29 starsAmazon United States average 4.42 stars
- Average reviews
- 6,956per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Moth products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 flat
Sellers
35
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
18%
- Brand 123%
- Brand 221%
- Brand 315%
- Brand 411%
- Brand 57%
- Brand 66%
- Open — no brand owns it (9 brands, 18%)
Demand
Moth search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Moth search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- moth620K/yr
- moths24K/yr
- morh3K/yr
Reviews and returns
What reviews say buyers love and hate about Moth
We read the reviews and the return reasons for every product selling here.
“not one bug caught”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
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$6.2M/yr+90.1%
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$3.9M/yr+141.2%
Garden Mesh
$716K/yr+152.7%
Chicken Waterer
$3.4M/yr+70.1%
75 Foot Garden Hose
$1.8M/yr+117.6%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Moth questions
Answered from the same tracked data.