moth
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$19.06avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.00–$39.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay$115K$115K/yr · 648K searches
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Review moat
Bad6,955.85avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, moth is a $115K/yr Amazon United States market (648K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
moth market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $114K–$152K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #8,241
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 30 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
15 flat
Sellers
35
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
18%
- Terro23%
- Dr. Killigan's21%
- Richards15%
- Enoz11%
- Homode7%
- MothPrevention6%
- Open — no brand owns it (9 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top moth search terms
- moth620K/yr
- moths24K/yr
- morh3K/yr
Top moth products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TERRO Clothes Moth Killer 3-Pack Kills Adult Moths Larvae & Eggs
Terro$10.944.0★638 rev
Enoz para Moth Balls for Closets and More - Kills Clothes Moths and Carpet Beetles - Moth Balls for Indoor Use - No Clinging Odor - 4 Oz 6 Pack
Enoz$16.474.5★13,023 rev
Dr. Killigans Premium Double Potent Pantry Moth Traps with Pheromones Prime Sticky Indian Meal Moth Traps for Kitchen How to Get Rid of Moths in House (6 Pack Black)
Dr. Killigan's$17.744.5★37,222 rev
Richards Homewares Moth Away Sachets 72-Pack Value Pack Natural Herbal Moth Repellent Non-Toxic & Chemical-Free Fresh Scent for Closets Drawers & Storage Made in USA
Richards$25.074.6★996 rev
Richards Homewares Moth Away Sachets 24-Pack Natural Herbal Moth Repellent Non-Toxic & Chemical-Free Fresh Scent for Drawers Closets & Storage Bins Made in USA
Richards$15.884.3★1,926 rev
Newest
by launch date
XiaoGalaee Night Sky Moth Crossbody Bag Moon Moth Adjustable Shoulder Strap Messenger Bag Birthday Gift for Friend Insect Lover Christmas Gift for Her
XiaoGalaee$6.0025 rev
BWVQNO Loose - fitting Moth Costume Moth Cape Hooded Costume Women Hallowee Cosplay Costumes Adults
BWVQNO$33.4710 rev
TERRO Clothes Moth Killer 3-Pack Kills Adult Moths Larvae & Eggs
Terro$10.94638 rev
26 Pack Cedar Chips and Natural Dried Lavender Sachets Bags - Stop Clothes Damage Cedar and Lavendar Home Fragrance for Drawers and Closets
Aryiten$17.961,047 rev
10 Pack Pantry Moth Traps Safe and Effective for Food and Clothing- Glue Traps with Pheromones for Wool Closet Carpet Food and Cupboard
Briteen$9.352,886 rev
Trending
90-day click momentumBWVQNO Loose - fitting Moth Costume Moth Cape Hooded Costume Women Hallowee Cosplay Costumes Adults
BWVQNO$33.474.5★
Richards Homewares Moth Away Sachets 72-Pack Value Pack Natural Herbal Moth Repellent Non-Toxic & Chemical-Free Fresh Scent for Closets Drawers & Storage Made in USA
Richards$25.074.6★
Dr. Killigans Premium Double Potent Pantry Moth Traps with Pheromones Prime Sticky Indian Meal Moth Traps for Kitchen How to Get Rid of Moths in House (6 Pack Black)
Dr. Killigan's$17.744.5★
AMAMHAHAVA Mothman Onesie Pajamas for Adult Silk Moth Halloween and Christmas Costume Cartoon One-Piece Cosplay
AMAMHAHAVA$30.654.5★
Dr. Killigans Premium Clothing Moth Traps with Pheromones (Black 6 Traps)
Dr. Killigan's$24.574.3★
What buyers say about moth
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Fly Traps – Highly Recommend”
“Great product, arrived quickly, and the quality is excellent”
“Amazing aroma”
“Easy to put in use”
“Good value for money”
“As advertised”
“Powerful stuff”
“Easy to install”
“The adhesive is quite strong”
“effective”
What buyers complain about
“not one bug caught”
“Did NOT work”
“it smells so insanely bad”
“A bit pricey”
“Poor quality”
“Not sticky enough”
“They are flimsy”
“Balls are small”
“Very difficult to use the box”
“I don't like putting them together though”
Top return reasons
Common questions
- Is moth profitable to sell on Amazon United States?
- The niche generates $115K/yr across 20 tracked products. 90-day search growth is -0.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the moth niche?
- 15 brands and 35 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in moth?
- Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Smell. The return rate is 0.8%.
- When does demand for moth peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the moth niche?
- Listings span $6.00–$39.67; the average listing price is $19.06 (sweet spot $15–$100). The average incumbent carries 6,956 reviews — the moat a new listing must climb.