Is mosquito incense profitable to sell on Amazon United States?

The niche generates $512K/yr across 28 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is +289.8%. Flapen's verdict: Worth a look (72/100).

How competitive is the mosquito incense niche?

17 brands and 460 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in mosquito incense?

Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Smell. The return rate is 0.7%.

When does demand for mosquito incense peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 14.3× the quietest.

What does it cost to enter the mosquito incense niche?

Listings span $5.25–$44.64; the average listing price is $14.44 (sweet spot $15–$100). The average incumbent carries 3,220 reviews — the moat a new listing must climb.

mosquito incense

Worth a look

Shows demand growing +289.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+289.8%

90-day search growth — must beat 0% to launch

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great11.8%

search→purchase rate — share of searches ending in a sale

Price range

Great$5.25–$44.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.44

avg listing price — sweet spot $15–$100

Market size

Good$512K

$512K/yr · 301K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,220.04

avg incumbent reviews — the moat a new listing must climb

Signals Trending

According to Flapen's Amazon United States niche tracking, mosquito incense is a $512K/yr Amazon United States market (301K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 72/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

mosquito incense market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: $433K–$578K; units × avg price
Conversion rate: 11.8%
Avg BSR: #176
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 2.8%
Avg brand age: 50 months
Avg seller age: 158 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

460

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

51%

Top 20: 90%

Open market

23%

KICKOUTOR23%
Murphy's Mosquito Sticks20%
BugBai18%
Glovv6%
W4W6%
Alumun4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +289.8% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 14.3×

Open Trend

Top mosquito incense search terms

mosquito incense sticks47K/yr +464.4%12.1% conv.
mosquito incense38K/yr +185.9%9.3% conv.
mosquito sticks32K/yr +328.6%9.4% conv.
mosquito repellent incense28K/yr +289.3%9.6% conv.
mosquito repellent sticks26K/yr +344.1%7.6% conv.
incienso para mosquitos68K/yr +205.8%5.3% conv.
mosquito repellent incense sticks22K/yr +270.1%10.8% conv.
bug repellent incense6K/yr +294.9%7.9% conv.
mosquito repellent stick8K/yr +303.2%2.3% conv.
mosquito sticks for outside8K/yr +408.8%8.2% conv.

All search terms

Top mosquito incense products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Murphys Naturals Citronella Mosquito Repellent Incense Sticks 24 Count

Murphy's Mosquito Sticks$20.554.5★5,472 rev

KICKOUTOR Mosquito Repellent Incense Sticks with Natural Citronella Oil 120 Count DEET-Free Outdoor Protection for Patios Backyard Gatherings & Camping Up to 1 Hour Against Gnats & No-See-Ums

KICKOUTOR$11.964.5★3,469 rev

BugBai Mosquito Repellent Outdoor Patio 120 PCS Citronella Oil Mosquito Incense Sticks Indoor Home Pet Family Safe Natural Plant-Based Bug Insect Barrier for Yard Garden Lawn Camping Fishing 0.5 lb

BugBai$12.054.6★1,957 rev

KICKOUTOR Mosquito Repellent Incense Sticks with Natural Citronella Oil 240 Count DEET-Free Outdoor Protection for Patios Backyard Gatherings & Camping Up to 1 Hour Against Gnats & No-See-Ums

KICKOUTOR$19.944.5★3,469 rev

90 pcs Mosquito Repellent Outdoor Patio Sticks Citronella Repellent Incense Sticks Natural Essential Oil Incense Repel Mosquito for Indoor Patio Camping Fishing

Alumun$9.674.4★120 rev

Newest

by launch date

NomoBuzz Mosquito Repellent Incense Sticks 120 Count - DEET-Free Plant-Based with Citronella & Rosemary 60 Mins Long-Lasting Protection for Patio Backyard Camping Picnic

NomoBuzz$11.5951 rev

4mo ago

60 Pcs Mosquito Repellent Outdoor Patio Mosquito Incense Sticks Natural Citronella Oil Plant-Based Bug Repellent for Camping Fishing Backyard Travel

Glovv$7.4356 rev

5mo ago

WarmFly Mosquito Repellent Outdoor Patio (120 PCS) Plant-Based Incense Sticks with Rosemary Lemongrass & Citronella for Camping Essentials Hiking Yard

WarmFly$15.75176 rev

5mo ago

90 pcs Mosquito Repellent Outdoor Patio Sticks Citronella Repellent Incense Sticks Natural Essential Oil Incense Repel Mosquito for Indoor Patio Camping Fishing

Alumun$9.67120 rev

5mo ago

FernBliss Mosquito Repellent Outdoor Patio Incense Sticks Plant-Based Citronella Sticks for Backyard Camping Travel Indoor & Outdoor Patio Use (60 Count)

FernBliss$10.93701 rev

7mo ago

What buyers say about mosquito incense

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control32%

“Keeps bugs away”

Smell20%

“No strong chemical smell”

Ease Of Use7%

“easy to store”

Quality-Overall7%

“EXCELLENT PRODUCT”

Value For Money6%

“Excellent value for money”

Advertised Vs Actual Product3%

“As advertised”

Suitable For Indoor3%

“They works really great outdoors and indoors”

Efficiency2%

“Very Effective”

Strength2%

“They come in a sturdy tube”

Durability2%

“Ive used them for years”

What buyers complain about

Pest/Insect Control26%

“They don't work with flies”

Functionality-Overall17%

“Not effective”

Smell9%

“Bad smell”

Value For Money7%

“theyre much more expensive”

Durability6%

“Break easily”

Quality-Overall3%

“Poor quality control”

Ease Of Use2%

“Could not be used”

Advertised Vs Actual Product2%

“Seller can't even put a proper description on their product”

Size-Overall2%

“It was not clear what the size was”

Strength2%

“Very brittle”

Top return reasons

Functionality-Overall21%

Pest/Insect Control17%

Advertised Vs Actual Product12%

Smell11%

Value For Money8%

Defective Material/Parts8%

Size-Overall7%

Leak-Proof4%

Durability2%

Flammable1%

Common questions

Is mosquito incense profitable to sell on Amazon United States?: The niche generates $512K/yr across 28 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is +289.8%. Flapen's verdict: Worth a look (72/100).
How competitive is the mosquito incense niche?: 17 brands and 460 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in mosquito incense?: Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Smell. The return rate is 0.7%.
When does demand for mosquito incense peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 14.3× the quietest.
What does it cost to enter the mosquito incense niche?: Listings span $5.25–$44.64; the average listing price is $14.44 (sweet spot $15–$100). The average incumbent carries 3,220 reviews — the moat a new listing must climb.

mosquito incense

mosquito incense market data

Competition & brand share

Demand & seasonality

Top mosquito incense search terms

Top mosquito incense products on Amazon

Top sellers

Newest

Trending

What buyers say about mosquito incense

What buyers love

What buyers complain about

Top return reasons

Common questions

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