Is mosquito coils profitable to sell on Amazon United States?

The niche generates $716K/yr across 25 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +303.5%. Flapen's verdict: Worth a look (71/100).

How competitive is the mosquito coils niche?

15 brands and 72 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in mosquito coils?

Top complaints mined from reviews: Strength, Functionality-Overall, Durability. The return rate is 0.7%.

When does demand for mosquito coils peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 14.1× the quietest.

What does it cost to enter the mosquito coils niche?

Listings span $5.25–$39.35; the average listing price is $14.08 (sweet spot $15–$100). The average incumbent carries 1,840 reviews — the moat a new listing must climb.

mosquito coils

Worth a look

Shows demand growing +303.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+303.5%

90-day search growth — must beat 0% to launch

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great11.0%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.25–$39.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$716K

$716K/yr · 464K searches

Avg price

Good$14.08

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,840

avg incumbent reviews — the moat a new listing must climb

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Signals Trending Out of Stock

According to Flapen's Amazon United States niche tracking, mosquito coils is a $716K/yr Amazon United States market (464K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 71/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

mosquito coils market data

Units sold / yr: 50K–60K; avg 2,000–2,500/product
Revenue / yr: $704K–$845K; units × avg price
Conversion rate: 11.0%
Avg BSR: #205
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 13.5%
Avg brand age: 45 months
Avg seller age: 155 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

61%

Top 20: 96%

Open market

23%

USKICH26%
W4W15%
SUPREME PRO13%
SC Johnson11%
PIC8%
Elmeplh4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +303.5% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 14.1×

Open Trend

Top mosquito coils search terms

mosquito coils202K/yr +299.5%11.0% conv.
mosquito coil54K/yr +292.4%7.8% conv.
mosquito repellent coils42K/yr +252.7%9.4% conv.
mosquito coils outdoor26K/yr +342.2%9.7% conv.
citronella coils20K/yr +271.0%6.5% conv.
pic mosquito repellent coils17K/yr +616.3%10.0% conv.
mosquito repellent coil12K/yr +279.1%8.0% conv.
citronella coil8K/yr +289.4%5.1% conv.
mosquito repellent coils outdoor7K/yr +577.2%9.6% conv.
pic mosquito coils9K/yr +168.1%8.4% conv.

All search terms

Top mosquito coils products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

W4W Mosquito Repellent Coils - Outdoor Use Reaches Up to 10 feet - Each Burns for 5-7 Hours (Three Pack Contains 12 coils & 6 Stands)

W4W$11.574.4★9,466 rev

Natural Essential Oil Scented Coils - Outdoor Use Reaches Up to 10 feet - Each Burns for 5-7 Hours (20 coils & 8 Coil Stands) for Patio Backyard

SUPREME PRO$10.254.4★911 rev

Mosquito Coils Outdoor Patio Fresh Scent Use Reaches Up to 10 feet

USKICH$16.374.5★1,895 rev

OFF! Backyard Mosquito Repellent Coil Refills Perfect for Outdoor Patios Country Fresh Scent 6 Count

SC Johnson$5.254.4★4,976 rev

Mosquito Coils Outdoor Patio Fresh Scent Use Reaches Up to 10 feet Each Mosquito Coil Burns for 5-7 Hours (Contains 20 coils & 2 Stands)

USKICH$9.924.5★1,895 rev

Newest

by launch date

Mosquito Repellent Coils - Outdoor Citronella Incense Coil Each Coil Burns for 8 Hours(Contains 20 coils & 1 Stands)

Elmeplh$10.44273 rev

1mo ago

Natural Essential Oil Scented Coils for Outdoor Patio & Backyard Fresh Long-Lasting Aroma Each Coil Burns 57 Hours Includes 80 Coils 4 Holders & 8 Stands

USKICH$26.3744 rev

3mo ago

Citronella Incense Coils Outdoor - Each Burns for 5-7 Hours (Contains 48 coils & 2 Stands)

Elmeplh$12.10392 rev

4mo ago

Extra Strong Mosquito Repellent Coils 28 Pack Large Outdoor Coils for Patios DEET Free Long Lasting 7 to 8 Hours Burning Time Effective Outdoor Insect Bug Control for BBQ Camping and Backyard

Olougda$18.92249 rev

4mo ago

Extra Strong Mosquito Repellent Coils 28 Pack Large Outdoor Coils for Patios and Camping DEET Free Long Lasting 6 Hours Burning Time Effective Outdoor Insect Bug Control for Backyard Fishing

Olougda$18.3373 rev

4mo ago

What buyers say about mosquito coils

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control27%

“Effective against mosquitoes”

Smell18%

“Great smell”

Value For Money8%

“Worth the money”

Quality-Overall8%

“These work very well”

Advertised Vs Actual Product5%

“Works as advertised”

Efficiency4%

“The coil is very effective”

Ease Of Use3%

“easy to store”

Durability3%

“Has less breakage”

Strength2%

“set them up properly they're incredibly stable”

Assembly/Installation2%

“easy to set up”

What buyers complain about

Strength11%

“Too Fragile”

Functionality-Overall10%

“not efficient”

Durability9%

“Break easily”

Smell7%

“Bad smell”

Size-Overall7%

“It was not clear what the size was”

Pest/Insect Control6%

“Not for flies”

Quality-Overall6%

“Poor quality”

Thickness5%

“They are very thin stamped”

Ease Of Use4%

“hard to separate”

Value For Money4%

“Yeah the others are cheaper”

Top return reasons

Functionality-Overall20%

Smell12%

Advertised Vs Actual Product12%

Defective Material/Parts11%

Size-Overall8%

Value For Money8%

Pest/Insect Control7%

Strength4%

Durability4%

Thin2%

Common questions

Is mosquito coils profitable to sell on Amazon United States?: The niche generates $716K/yr across 25 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +303.5%. Flapen's verdict: Worth a look (71/100).
How competitive is the mosquito coils niche?: 15 brands and 72 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in mosquito coils?: Top complaints mined from reviews: Strength, Functionality-Overall, Durability. The return rate is 0.7%.
When does demand for mosquito coils peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 14.1× the quietest.
What does it cost to enter the mosquito coils niche?: Listings span $5.25–$39.35; the average listing price is $14.08 (sweet spot $15–$100). The average incumbent carries 1,840 reviews — the moat a new listing must climb.

mosquito coils

mosquito coils market data

Competition & brand share

Demand & seasonality

Top mosquito coils search terms

Top mosquito coils products on Amazon

Top sellers

Newest

Trending

What buyers say about mosquito coils

What buyers love

What buyers complain about

Top return reasons

Common questions

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