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Morning Glory Seeds

Pass

Morning Glory Seeds scores 65 out of 100, a Pass. Shoppers spend an estimated $233K a year here, search demand grew +15.4% this quarter, and an estimated 0.1% of orders come back.

Flapen Score
65
65 / 100
Top 16% of 8,839 Patio, Lawn & Garden niches · +9 vs the category median of 56
Market size
$233K/yr281K searches / yr
90-day growth
+15.4%search demand this quarter
Competition
35%top-5 click share · 15 brands · 19 sellers

Flapen Score

Morning Glory Seeds against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Morning Glory Seeds is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Morning Glory Seeds market on Amazon at a glance

Shoppers on Amazon United States searched for Morning Glory Seeds 281K times last year and spent an estimated $233K. The top 5 brands take 61% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 281K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $233K a year.

Searches, last 12 months
281K
Growth, 90 days vs prior 90
+15.4%
Conversion, latest week
10.7%
Market size, estimated
$233Ka year
Peak month
March3.7× the quietest month
Top search term
morning glory seeds167K searches a year

02 · Price

A sale here is worth $7.75.

Listings sell for $7.75 on average, from $3.13 to $25.82. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $7.75 that is $4K to $6K a year per listing.

Average price
$7.75under the $15 to $100 sweet spot
Price range
$3.13–$25.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
$4K–$6K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #1,044 within Flowers. It carries 1,996 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
7.0%
Average rank
#1,044in Flowers
Average rating
4.19 starsAmazon United States average 4.42 stars
Average reviews
1,996per listing
Listings tracked
34

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
46 months

Products

Top Morning Glory Seeds products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

$0$7K$14K$21K$28K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

19

Est. top-5 brand share

61%

Top 20: 100%

Est. top-5 click share

35%

Top 20: 85%

Open market

33%

  • KVITER19%
  • Seed Needs18%
  • HOME GROWN9%
  • Marde Ross & Company9%
  • Sow Right Seeds7%
  • SPROUTARAQ6%

Demand

Morning Glory Seeds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.7×

Search terms

Top Morning Glory Seeds search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • morning glory seeds167K/yr
  • morning glory64K/yr
  • morning glory seeds for planting25K/yr
  • morning glory plants live11K/yr
  • morning glories6K/yr
  • morning glory plants3K/yr
  • morning glories seeds5K/yr

Reviews and returns

What reviews say buyers love and hate about Morning Glory Seeds

We read the reviews and the return reasons for every product selling here.

64%of positive reviews mention “Plant Growth”
73%of negative reviews mention “Plant Growth”
0.1%of orders come back
“Poor germination”
A buyer, on “Plant Growth”73% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Morning Glory Seeds questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data