Is monstera soil profitable to sell on Amazon United States?

The niche generates $387K/yr across 23 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +27.3%. Flapen's verdict: Worth a look (57/100).

How competitive is the monstera soil niche?

11 brands and 19 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in monstera soil?

Top complaints mined from reviews: Plant Growth, Value For Money, Pest/Insect Control. The return rate is 0.4%.

When does demand for monstera soil peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 2.9× the quietest.

What does it cost to enter the monstera soil niche?

Listings span $8.23–$39.97; the average listing price is $19.29 (sweet spot $15–$100). The average incumbent carries 2,491 reviews — the moat a new listing must climb.

monstera soil

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great$19.29

avg listing price — sweet spot $15–$100

Price range

Great$8.23–$39.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Market size

Good$387K

$387K/yr · 339K searches

Growth

Good+27.3%

90-day search growth — must beat 0% to launch

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,490.65

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, monstera soil is a $387K/yr Amazon United States market (339K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 57/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

monstera soil market data

Units sold / yr: 20K–25K; avg 1,000–1,250/product
Revenue / yr: $386K–$482K; units × avg price
Conversion rate: 5.9%
Avg BSR: #66
Page quality: 0%
Prime: 96%
Sponsored: 96%
Out of stock: 2.6%
Avg brand age: 59 months
Avg seller age: 160 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

13%

Miracle-Gro38%
Gardenera14%
Grow Queen12%
Soil Sunrise10%
Top Tier Genetics7%
Rosy Soil6%
Open — no brand owns it (5 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +27.3% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.9×

Open Trend

Top monstera soil search terms

monstera soil124K/yr +20.6%6.0% conv.
tropical potting mix52K/yr +25.3%5.5% conv.
tropical plant soil31K/yr +23.4%5.3% conv.
monstera potting mix20K/yr +37.4%6.2% conv.
miracle grow tropical potting mix15K/yr +54.7%6.4% conv.
monstera soil mix13K/yr +24.1%4.9% conv.
tropical soil potting mix13K/yr +50.8%5.2% conv.
monstera plant soil12K/yr +7.4%5.3% conv.
tropical potting soil11K/yr +50.8%4.5% conv.
tropical soil11K/yr +25.8%5.4% conv.

All search terms

Top monstera soil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Miracle-Gro Tropical Potting Mix 6 qt. (2-Pack)

Miracle-Gro$15.244.6★3,511 rev

Gardenera Premium Monstera Potting Soil - Quick Drain Potting Soil for Growing and Repotting Monstera Deliciosa/Swiss Cheese Plant - 1 Quart Bag

Gardenera$12.584.6★763 rev

Craft Aroid Potting Mix- Elite Organic Alocasia Philodendron Monstera Soil Mix Chunky Well Draining Potting Soil for Indoor Plants All Tropical Plants & Houseplants Perlite & Peat Free 2QT

Grow Queen$16.984.6★997 rev

Soil Sunrise Monstera Houseplant Potting Soil Mix (12 Quarts) Custom Blend for Growing and Repotting

Soil Sunrise$25.764.3★1,008 rev

Miracle-Gro Houseplant Potting Mix - Fertilized Indoor Plant Soil for Containers Designed to be Less Prone to Gnats 4 qt.

Miracle-Gro$11.134.6★7,410 rev

Newest

by launch date

Omitgoter Premium Tropical Potting Mix with Perlite 1qt- Natural Organic Potting Soil for Superior Drainage & Breathability

Omitgoter$8.23219 rev

6mo ago

Craft Organic Houseplant Potting Mix Elite House Plant Soil Chunky Well Draining Potting Soil for All Indoor Plants Tropical Plants & Flowers Sustainable & Peat Free Less Prone to Gnats 2QT

Grow Queen$15.81237 rev

9mo ago

Forbidden Cereal Aroid Potting Mix 6.5QT Chunky High-Draining Soil for Monsteras Hoyas Orchids & Tropical Indoor Houseplants 8 Organic Ingredients Peat-Free Soilless Growing & Repotting Mix

HydraGarden$34.33216 rev

10mo ago

Rosy Soil Aroid Soil Mix Chunky Biochar Potting Mix 4 Quarts

Rosy Soil$19.37167 rev

1y ago

Premium AROID Soil Blend for Monstera Philodendron Alocasia Anthurium Chunky Optimally Aerated Soil Organic & Ready to Use Supercharges Root and Foliage Growth - (2QTS)

Top Tier Genetics$16.92243 rev

1y ago

What buyers say about monstera soil

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth44%

“Helped with growth”

Quality-Overall18%

“the quality has been consistent”

Value For Money7%

“GOOD PRICE”

Moist/Dry4%

“Appears moist”

Advertised Vs Actual Product4%

“As advertised”

Ease Of Use4%

“easy to maneuver”

Size-Overall3%

“the size is wonderful”

Smell2%

“Came moist, and scent free”

Pest/Insect Control2%

“No bugs”

Ease Of Cleaning1%

“easy to clean”

What buyers complain about

Plant Growth18%

“Plants are not growing”

Value For Money13%

“Too expensive though”

Pest/Insect Control12%

“Flying Bugs”

Size-Overall10%

“Small”

Moist/Dry7%

“Doesn't hold moisture”

Smell5%

“Smells like mold”

Advertised Vs Actual Product4%

“Not as described”

Contamination3%

“Contaminated dirt”

Quality-Overall3%

“I'm disappointed with the quality of dirt I received”

Thickness1%

“Not chunky at all”

Top return reasons

Size-Overall30%

Value For Money24%

Advertised Vs Actual Product19%

Leak-Proof6%

Plant Growth4%

Functionality-Overall2%