mole trap
Launch itA $2.8M/yr market growing +62.3% this quarter with returns at 2.1% — clears our launch bar.
Market size
Incredible$2.8M$2.8M/yr · 933K searches
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible$33.37avg listing price — sweet spot $15–$100
Price range
Great$14.11–$74.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Growth
Great+62.3%90-day search growth — must beat 0% to launch
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Okay2,547.64avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, mole trap is a $2.8M/yr Amazon United States market (933K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 78/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
mole trap market data
- Units sold / yr
- 80K–100K
- avg 2,000–2,500/product
- Revenue / yr
- $2.7M–$3.3M
- units × avg price
- Conversion rate
- 8.9%
- Avg BSR
- #787
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 76%
- Out of stock
- 10.4%
- Avg brand age
- 58 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
80
Top-5 brand share
70%
Top 20: 99%
Top-5 click share
45%
Top 20: 85%
Open market
26%
- POlAFLEX34%
- Victor13%
- DPOD9%
- Wanqueen7%
- Schadro6%
- GopherHawk5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +62.3% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 3.0×
Top mole trap search terms
- mole trap482K/yr
- mole traps166K/yr
- mole traps that kill best62K/yr
- vole trap55K/yr
- vole traps27K/yr
- mole traps for lawns22K/yr
- victor mole trap20K/yr
- ground mole traps12K/yr
- mole scissor trap12K/yr
- scissor mole trap11K/yr
Top mole trap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2 Pack Mole Traps Galvanized Steel Scissor Trap Reusable Mole Trap Killer Easy Set Trap for Lawns
POlAFLEX$41.124.0★2,336 rev
Mole Trap Scissor 2 Pack Upgraded Mole Traps for Lawns that Kill Best Galvanized Steel Mole Killer Step Setup
POlAFLEX$41.064.1★1,907 rev
Mole Traps 2 Pack Scissor Mole Trap that Kill BestMole Traps for Lawns GroundEasy Step Mole TrapBlack Coated
DPOD$37.873.8★470 rev
Mole Traps that Kill Best 2 Pack Scissor Mole Trap Sleek Black Stainless Steel Finish
POlAFLEX$40.074.0★605 rev
Victor Easy-to-Set Deadset Mole Trap and Killer - M9015 - Trap and Kill Moles Outdoors
Victor$22.583.5★3,682 rev
Newest
by launch date
Mole Traps 2 Pack Scissor Mole Trap with Rust-Proof Steel & High-Resilience Spring Reusable Outdoor Mole Killer for Lawn Garden & Farm One-Step Setup Quick Capture Gopher & Vole Trap
Schadro$39.6918 rev
4 Pack Mole Traps that Kill Best Mole Trap Easy to Set Galvanized Steel Gopher Traps for Lawns Reusable Quick Capture Gopher Hawk Vole Trap Outdoor Use
Wanqueen$34.14212 rev
2 Pack Mole Traps Reusable Easy-Set Mechanical Trap for Lawns Gardens and Farmland
Sahcnu$29.675 rev
KNINE OUTDOORS Mole Traps Black Galvanized Steel Scissor Trap Reusable Gopher Traps Mole Killer Ground Moles Trap for Lawns (2 Pack)
KNINE OUTDOORS$34.9225 rev
2 Pack Mole Traps that Kill Best Vole Traps Outdoor Use Scissor for Lawns Mole Trap Easy to Set Galvanized Steel Reusable Quick Capture Gopher
Wanqueen$37.8229 rev
Trending
90-day click momentum4 Pack Mole Traps that Kill Best Mole Trap Easy to Set Galvanized Steel Gopher Traps for Lawns Reusable Quick Capture Gopher Hawk Vole Trap Outdoor Use
Wanqueen$34.143.9★
2 Pack Mole Traps that Kill Best Vole Traps Outdoor Use Scissor for Lawns Mole Trap Easy to Set Galvanized Steel Reusable Quick Capture Gopher
Wanqueen$37.824.4★
2 Pack Mole Traps that Kill Best Vole Traps Outdoor Use Scissor for Lawns Mole Trap Easy to Set Galvanized Steel Reusable Quick Capture Gopher
Wanqueen$37.704.4★
2 Pack Mole Traps Reusable Easy-Set Mechanical Trap for Lawns Gardens and Farmland
Sahcnu$29.675.0★
KNINE OUTDOORS Mole Traps Black Galvanized Steel Scissor Trap Reusable Gopher Traps Mole Killer Ground Moles Trap for Lawns (2 Pack)
KNINE OUTDOORS$34.923.6★
What buyers say about mole trap
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to bait”
“Amazing traps”
“EXCELLENT PRODUCT”
“EASY TO SET”
“AS ADVERTISED”
“Good buy for the money”
“Vegetable grower protecting raised beds”
“Its very sturdy”
“I love how easy they are to use, set, and clean up”
“Very durable”
What buyers complain about
“Never worked”
“Doesn't kill rats”
“Difficult to set”
“Nearly impossible to set”
“Breaks Easily”
“I think it's overpriced”
“extremely poor quality control”
“Small”
“Obviously, a dead rodent is smelly”
“Very fragile”
Top return reasons
Common questions
- Is mole trap profitable to sell on Amazon United States?
- The niche generates $2.8M/yr across 33 tracked products. 11 of 12 products launched in the last 360 days are still selling. 90-day search growth is +62.3%. Flapen's verdict: Launch it (78/100).
- How competitive is the mole trap niche?
- 21 brands and 80 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in mole trap?
- Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Ease Of Use. The return rate is 2.1%.
- When does demand for mole trap peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 3.0× the quietest.
- What does it cost to enter the mole trap niche?
- Listings span $14.11–$74.43; the average listing price is $33.37 (sweet spot $15–$100). The average incumbent carries 2,548 reviews — the moat a new listing must climb.