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52

mole scram

Worth a look

Shows beatable incumbent ratings (3.6★), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 28Growth 35Conversion 95Competition 9Returns 97Price range 95Avg price 94Brand share 0Review moat 49Quality gap 99

Quality gap

Incredible3.6★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Incredible12.6%

search→purchase rate — share of searches ending in a sale

Price range

Incredible$17.98–$93.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$47.41

avg listing price — sweet spot $15–$100

Review moat

Okay1,577

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+8.1%

90-day search growth — must beat 0% to launch

Market size

Okay$122K

$122K/yr · 20K searches

Competition

Bad89%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, mole scram is a $122K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 52/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

mole scram market data

Units sold / yr
2K–3K
avg 250–500/product
Revenue / yr
$95K–$119K
units × avg price
Conversion rate
12.6%
Avg BSR
#267
Page quality
0%
Prime
50%
Sponsored
75%
Out of stock
14.3%
Avg brand age
64 months
Avg seller age
164 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

49

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • EPIC REPELLENTS81%
  • Bonide8%
  • Natural Elements5%
  • Repellex4%
  • KQCWKH3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.1% search growth over the last 90 days.
700500Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.2×

Top mole scram products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$18K30%$36K45%$55K60%$73K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

What buyers say about mole scram

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use29%

“Easy to apply”

Plant Growth12%

“Vegetable grower protecting raised beds”

Assembly/Installation10%

“The setup was quick”

Smell7%

“The scent is light”

Pest/Insect Control6%

“Good repellent”

Ease Of Cleaning5%

“It worked best as part of regular yard cleanup”

Quality-Overall3%

“Quality product”

Maintenance And Repair3%

“I like that it is simple and low maintenance”

Value For Money2%

“Fair price”

Instructions/User Manual/Troubleshooting2%

“It did not require any complicated steps”

What buyers complain about

Functionality-Overall29%

“DONT WORK”

Smell9%

“Very Strong Smell that Humans Also Don't Like”

Pest/Insect Control9%

“This stuff did not repel anything”

Plant Growth8%

“it was starting to affect the roots of some plants”

Value For Money7%

“cheaper elsewhere”

Ease Of Cleaning5%

“That area had started to look messy”

Size-Overall3%

“Bag was bigger than expected”

Maintenance And Repair2%

“I wasnt constantly repairing damage”

Ease Of Use2%

“Too messy to even try to open and use”

Spray/Flow1%

“No ideal how many days of spraying it would have required”

Top return reasons

Functionality-Overall38%
Advertised Vs Actual Product11%
Pest/Insect Control10%
Value For Money9%
Leak-Proof8%
Size-Overall6%
Eco Friendliness4%
Defective Material/Parts4%
Instructions/User Manual/Troubleshooting2%
Smell2%

Common questions

Is mole scram profitable to sell on Amazon United States?
The niche generates $122K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.1%. Flapen's verdict: Worth a look (52/100).
How competitive is the mole scram niche?
5 brands and 49 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in mole scram?
Top complaints mined from reviews: Functionality-Overall, Smell, Pest/Insect Control. The return rate is 0.5%.
When does demand for mole scram peak?
Demand peaks in Mar–Apr–May–Jun; the busiest month runs 3.2× the quietest.
What does it cost to enter the mole scram niche?
Listings span $17.98–$93.85; the average listing price is $47.41 (sweet spot $15–$100). The average incumbent carries 1,577 reviews — the moat a new listing must climb.