Mole Scram

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months

20K

Growth, 90 days vs prior 90

+8.1%

Conversion, latest week

12.6%

Market size, estimated

$122Ka year

Peak month

March3.2× the quietest month

Top search term

mole scram16K searches a year

Listings sell for $47.41 on average, from $17.98 to $93.85. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $47.41 that is $12K to $24K a year per listing.

Average price

$47.41inside the $15 to $100 sweet spot

Price range

$17.98–$93.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

250–500

Revenue per listing a year

$12K–$24K

Returns

0.5%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #267 within Repellents. It carries 1,577 reviews at 3.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

50%

Out of stock, average day

14.3%

Average rank

#267in Repellents

Average rating

3.58 starsAmazon United States average 4.42 stars

Average reviews

1,577per listing

Listings tracked

8

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

64 months