mole killer
Launch itA $1.9M/yr market growing +78.3% this quarter with returns at 0.9% — clears our launch bar.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$24.62avg listing price — sweet spot $15–$100
Market size
Great$1.9M$1.9M/yr · 710K searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Growth
Great+78.3%90-day search growth — must beat 0% to launch
Price range
Great$7.58–$51.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay1,631.92avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
According to Flapen's Amazon United States niche tracking, mole killer is a $1.9M/yr Amazon United States market (710K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 77/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
mole killer market data
- Units sold / yr
- 80K–100K
- avg 3,000–4,000/product
- Revenue / yr
- $2.0M–$2.5M
- units × avg price
- Conversion rate
- 10.9%
- Avg BSR
- #243
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 65%
- Out of stock
- 0.0%
- Avg brand age
- 74 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
125
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
58%
Top 20: 93%
Open market
24%
- Tomcat29%
- Victor26%
- Bonide9%
- Motomco4%
- Amdro4%
- Bell Laboratories4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +78.3% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 3.9×
Top mole killer search terms
- mole killer290K/yr
- gopher killer67K/yr
- groundhog killer31K/yr
- mole killer for lawns32K/yr
- gopher bait32K/yr
- ground hog killer19K/yr
- mole worms23K/yr
- mole poison23K/yr
- mole bait23K/yr
- tomcat mole killer worms17K/yr
Top mole killer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tomcat Mole Killer(a) 12 Worm Baits
Tomcat$23.144.1★194 rev
Victor Outdoor Mole & Gopher Poison Peanuts 4-Pack
Victor$22.024.0★7,920 rev
Tomcat Mole & Gopher Bait(a) 6 oz.
Tomcat$7.584.0★1,000 rev
Victor Poison Moleworms - M6009 - 10 Worms 5 Tunnel Locator Flags - Kills Moles Outdoors
Victor$19.704.0★1,355 rev
REVENGE Moletox Mole & Gopher Killer Poison Bait Granules 1 lb. Ready-to-Use Control for Pocket Gophers in Lawn
Bonide$15.093.9★976 rev
Newest
by launch date
Victor Quick-Strike Mole & Gopher Gassers 8 Total Gassers Self-Igniting Burrow Pest Control Waterproof & Windproof Long-Burn Outdoor Tunnel Treatment (2)
jecudi$36.5311 rev
KQCWKH Mole Repellent for Lawns Mole and Vole Repellent Outdoor Gopher Repellent Groundhog Repellent Outdoor Armadillo Repellent Mole Deterrent for Yard Lasts Up to 3 Months 8 Balls
KQCWKH$33.17563 rev
Kopplvn Mole & Snake Repellent Gopher Repellent Outdoor Vole & Snake Repellent for Yard Armadillo & Groundhogs Deterrent for Lawn Pet Safe Keep Snake Away for Garden/Garage Safe to Use-8P
Kopplvn$24.57274 rev
LEBMP Mole Repellent Gopher Repellent Groundhogs Repellant Outdoor Vole Deterrent Armadillo Repellent for Lawns Keep Mole Out of Yard Get Rid of Gophers Covers Up to 120 Sq Ft-8Pcs
LEBMP$33.39666 rev
Tomcat Mole Killer(a) 12 Worm Baits
Tomcat$23.14194 rev
Trending
90-day click momentumVictor Quick-Strike Mole & Gopher Gassers 8 Total Gassers Self-Igniting Burrow Pest Control Waterproof & Windproof Long-Burn Outdoor Tunnel Treatment (2)
jecudi$36.534.2★
Kopplvn Mole & Snake Repellent Gopher Repellent Outdoor Vole & Snake Repellent for Yard Armadillo & Groundhogs Deterrent for Lawn Pet Safe Keep Snake Away for Garden/Garage Safe to Use-8P
Kopplvn$24.574.4★
Tomcat Mole Killer Grubs 8 Pack
Tomcat$20.003.5★
Tomcat Mole Killer(a) 12 Worm Baits
Tomcat$23.144.1★
KQCWKH Mole Repellent for Lawns Mole and Vole Repellent Outdoor Gopher Repellent Groundhog Repellent Outdoor Armadillo Repellent Mole Deterrent for Yard Lasts Up to 3 Months 8 Balls
KQCWKH$33.174.7★
What buyers say about mole killer
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to apply”
“The scent is fresh”
“gets rid of rodents”
“Setup was easy”
“our plants are actually thriving again”
“When it arrived I was impressed with the beautiful craftsmanship”
“Works easy and clean to use”
“As advertised”
“Worth every penny”
“consistent, which made it feel reliable over time”
What buyers complain about
“Not effective”
“Its not exactly a pleasant scent”
“Useless for repelling mosquitoes”
“I wish it wasn't quite so expensive”
“it was starting to affect the roots of some plants”
“harder to mow cleanly”
“more difficult to use comfortably”
“it was getting frustrating to maintain”
“Bag was bigger than expected”
“Poor quality control”
Top return reasons
Common questions
- Is mole killer profitable to sell on Amazon United States?
- The niche generates $1.9M/yr across 26 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +78.3%. Flapen's verdict: Launch it (77/100).
- How competitive is the mole killer niche?
- 18 brands and 125 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in mole killer?
- Top complaints mined from reviews: Functionality-Overall, Smell, Pest/Insect Control. The return rate is 0.9%.
- When does demand for mole killer peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 3.9× the quietest.
- What does it cost to enter the mole killer niche?
- Listings span $7.58–$51.04; the average listing price is $24.62 (sweet spot $15–$100). The average incumbent carries 1,632 reviews — the moat a new listing must climb.