Is moai profitable to sell on Amazon United States?

The niche generates $32K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +11.2%. Flapen's verdict: Skip it (38/100).

How competitive is the moai niche?

13 brands and 17 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in moai?

Top complaints mined from reviews: Functionality-Overall, Size-Overall, Material Quality. The return rate is 2.0%.

When does demand for moai peak?

Demand peaks in Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the moai niche?

Listings span $7.97–$402.55; the average listing price is $70.20 (sweet spot $15–$100). The average incumbent carries 336 reviews — the moat a new listing must climb.

moai

Skip it

A small market ($32K/yr) — this niche doesn't clear our bar today.

Avg price

Great$70.20

avg listing price — sweet spot $15–$100

Review moat

Great336.39

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.0%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+11.2%

90-day search growth — must beat 0% to launch

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Price range

Bad$7.97–$402.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$32K

$32K/yr · 63K searches

Signals High Price

According to Flapen's Amazon United States niche tracking, moai is a $32K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Dec. Verdict: Skip it — 38/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

moai market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $35K–$53K; units × avg price
Conversion rate: 0.7%
Avg BSR: #4,155
Page quality: 0%
Prime: 89%
Sponsored: 61%
Out of stock: 16.9%
Avg brand age: 40 months
Avg seller age: 196 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

13%

Emsco Group29%
FlowLuxe22%
ZKSYLSM18%
Pamonrueer8%
Seraphic5%
Design Toscano5%
Open — no brand owns it (7 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.2% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.6×

Open Trend

Top moai search terms

easter island head statue18K/yr +13.5%1.1% conv.
moai statue16K/yr +18.9%0.9% conv.
moai12K/yr -3.0%0.4% conv.
easter island statue5K/yr +28.2%0.9% conv.
easter island head6K/yr -8.4%0.7% conv.
moai head3K/yr -23.5%1.1% conv.
easter island head statue outdoor3K/yr +166.8%0.2% conv.

All search terms

Top moai products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EMSCO Group Easter Island Head Statue Natural Granite Appearance Made of Resin Lightweight 28 Height

Emsco Group$77.974.6★2,319 rev

FlowLuxe 35.6 H Moai-Inspired Statue - Easter Island Head Sculpture for Indoor & Outdoor - Iconic Moai Design Statue for Garden Yard Patio Lawn Porch Decor

FlowLuxe$221.684.8★32 rev

ZKSYLSM Easter Island Head Statue Moai Statue Large 6.3 Inch Stone Like Resin Figurine for Desk Shelf Garden Patio Planter Decor Ancient Island Sculpture (Large Size)

ZKSYLSM$16.014.1★21 rev

Pamonrueer 8 Pcs Miniature Easter Island Head Statue Moai Statue Decor 2.5 in Resin Stone Island for Room Accessories Antique Sculpture Christmas Desktop Bookshelf

Pamonrueer$18.404.5★53 rev

EMSCO Group Easter Island Head Statue Natural Sandstone Appearance Made of Resin Lightweight 28 Height

Emsco Group$68.064.6★2,319 rev

Newest

by launch date

3 Color Options Moai Head Planter & Vase - Easter Island Resin Tiki Statue Sculpture Multi-Use Decor for Boho Coastal Modern Home Office Garden Patio

Bonilve$19.973 rev

3mo ago

Easter Island Moai Statue Decorative Vase - Tiki Head Sculpture Dry Flower Vase & Succulent Planter Minimalist Resin Home Decor for Living Room Desk Unique Housewarming Gift

Bonilve$19.813 rev

3mo ago

Whbbbj Easter Island Head Sculpture Moai Statue Planter Moai Solar Lights Outdoor Statue Small Flower Pots for Courtyard Gardens Terrace (Mouth)

Whbbbj$29.512 rev

5mo ago

INOOMP 2Pcs Moai Statue Easter Island Head Figurines for Home Garden Desktop Bookshelf Abstract Face Sculpture Stone Table Decor

INOOMP$11.954 rev

1y ago

ZKSYLSM Easter Island Head Statue Moai Statue Large 6.3 Inch Stone Like Resin Figurine for Desk Shelf Garden Patio Planter Decor Ancient Island Sculpture (Large Size)

ZKSYLSM$16.0121 rev

1y ago

What buyers say about moai

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product22%

“It is better than advertised”

Size-Overall16%

“fits in with our aesthetic”

Durability10%

“Has held up well outside in my garden”

Design-Overall9%

“fits in with our aesthetic”

Value For Money7%

“not expensive”

Quality-Overall7%

“Very good quality for our backyard”

Weight Heavy6%

“he's heavy enough to not move or blow over with the wind”

Strength5%

“each piece is solid”

Color4%

“The color is perfect”

Gifting Purpose3%

“Good gift for those who have visited the Island”

What buyers complain about

Functionality-Overall17%

“Doesn't work”

Size-Overall17%

“small”

Material Quality17%

“Cheap plastic”

Weight Light8%

“Wish it was a bit lighter”

Quality-Overall8%

“its not well made”

Value For Money8%

“Not worth the price at all”

Color8%

“The only downside is the dark color”

Top return reasons

Size-Overall45%

Defective Material/Parts11%

Advertised Vs Actual Product11%

Functionality-Overall7%

Quality-Overall5%

Design-Overall4%

Shape/Style4%

Product Condition4%

Storage Capacity4%

Scratch Resistance4%

Common questions

Is moai profitable to sell on Amazon United States?: The niche generates $32K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +11.2%. Flapen's verdict: Skip it (38/100).
How competitive is the moai niche?: 13 brands and 17 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in moai?: Top complaints mined from reviews: Functionality-Overall, Size-Overall, Material Quality. The return rate is 2.0%.
When does demand for moai peak?: Demand peaks in Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the moai niche?: Listings span $7.97–$402.55; the average listing price is $70.20 (sweet spot $15–$100). The average incumbent carries 336 reviews — the moat a new listing must climb.