Is mint plant profitable to sell on Amazon United States?

The niche generates $230K/yr across 25 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is +75.7%. Flapen's verdict: Worth a look (64/100).

How competitive is the mint plant niche?

14 brands and 17 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in mint plant?

Top complaints mined from reviews: Plant Growth, Size-Overall, Moist/Dry. The return rate is 0.2%.

When does demand for mint plant peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.7× the quietest.

What does it cost to enter the mint plant niche?

Listings span $4.96–$29.73; the average listing price is $16.55 (sweet spot $15–$100). The average incumbent carries 3,661 reviews — the moat a new listing must climb.

mint plant

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.7★

avg incumbent rating — lower means beatable quality

Growth

Great+75.7%

90-day search growth — must beat 0% to launch

Avg price

Great$16.55

avg listing price — sweet spot $15–$100

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Price range

Good$4.96–$29.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$230K

$230K/yr · 254K searches

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,660.84

avg incumbent reviews — the moat a new listing must climb

Signals Quality Gap

According to Flapen's Amazon United States niche tracking, mint plant is a $230K/yr Amazon United States market (254K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 64/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

mint plant market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $166K–$207K; units × avg price
Conversion rate: 5.5%
Avg BSR: #965
Page quality: 0%
Prime: 68%
Sponsored: 76%
Out of stock: 6.2%
Avg brand age: 54 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

14%

Bonnie Plants44%
The Three Company15%
HOME GROWN15%
Clovers Garden5%
Generic4%
Sow Right Seeds4%
Open — no brand owns it (8 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +75.7% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.7×

Open Trend

Top mint plant search terms

mint plant71K/yr +55.6%2.4% conv.
mint plants live44K/yr +95.1%4.2% conv.
peppermint plant35K/yr +79.2%3.5% conv.
peppermint plants live17K/yr +122.6%5.2% conv.
mint plants15K/yr +97.3%4.0% conv.
peppermint plants14K/yr +112.2%4.5% conv.
peppermint plants for outside11K/yr +63.9%5.4% conv.
spearmint plant7K/yr +84.3%3.5% conv.
mint plants for outdoors6K/yr +116.7%5.0% conv.
live mint plant5K/yr +84.2%3.8% conv.

All search terms

Top mint plant products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bonnie Plants Peppermint Live Edible Aromatic Herb Plant - 4 Pack Pet Friendly Low Light Part Shade

Bonnie Plants$21.394.0★1,732 rev

Bonnie Plants Sweet Mint Live Edible Aromatic Herb Plant - 4 Pack Easy To Grow Non-GMO Perennial In Zones 5 to 11 Used In Teas & Other Beverages Salads Garnish Jelly & Desserts

Bonnie Plants$20.073.9★855 rev

Live Herb - Mint (4 Per Pack) Aromatic and Health Enhancer Naturally Improves Breathing and Air Quality 8 Tall by 4 Wide

The Three Company$24.173.3★507 rev

HOME GROWN Non GMO Peppermint Seeds Pack 2 370 Heirloom Mint Seeds for Planting. Grow Peppermint Plants in Your Herb Garden Indoors or Outdoors (Mentha x piperita)

HOME GROWN$6.714.2★33,625 rev

Live Herb - Assortment (6 Per Pack) Growers Choice Varieties Rosemary Eucalyptus Mint Lemon Balm & Other Assorted Herbs Aromatic & Health Enhancer

The Three Company$28.443.6★5,413 rev

Newest

by launch date

Peppermint Live Edible Aromatic Herb Plant 2 Pack

Generic$9.664 rev

3mo ago

PLANTMEW 3000 Peppermint Seeds for Planting Indoors & Outdoors - Premium Non-GMO Heirloom Peppermint Plant Seeds High Germination Herb Seeds for Home Garden

PLANTMEW$5.96145 rev

4mo ago

SVI 2500 Peppermint Seeds (Mentha piperita) - Aromatic Perennial Herb Peppermint for Tea Culinary Use - Non GMO & Herb Seeds for Outdoor & Indoor Garden Containers

SVI$6.961,472 rev

5mo ago

Set of 3 Peppermint Plants Live Peppermint Herb Live Plant 4-7 Inches Tall for Indoor Outdoor Planting

Generic$23.242 rev

5mo ago

Pack of 3 Variety Mints Shurbs Sweet Fragant Herb Well Rooted 4-6 Inch Tall Randoms Mints Plants

Moc Nursery$16.735 rev

6mo ago

What buyers say about mint plant

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth49%

“Easy to grow”

Quality-Overall12%

“Excellent Quality”

Smell10%

“Contented with the plants very fresh looking and smells good”

Value For Money8%

“Worth it”

Advertised Vs Actual Product5%

“As expected”

Pest/Insect Control3%

“Helps repell mosquitoes from area”

Color2%

“The color is good”

Size-Overall2%

“All herbs were of good sized”

Moist/Dry2%

“great moisture when they arrived”

Strength1%

“Strong and Healthy”

What buyers complain about

Plant Growth41%

“Did not grow”

Size-Overall10%

“its too long”

Moist/Dry8%

“a little dry”

Durability7%

“Don't last”

Value For Money7%

“Not Sort h the price”

Quality-Overall5%

“Poor quality”

Contamination4%

“Arrived with pathogen infections”

Advertised Vs Actual Product3%

“which is incredibly misleading”

Smell2%

“I was expecting something minty smelling”

Pest/Insect Control1%

“Bugs on plants destroying them”

Top return reasons

Advertised Vs Actual Product31%

Plant Growth22%

Value For Money11%

Size-Overall10%

Functionality-Overall7%

Moist/Dry4%

Quality-Overall4%

Defective Material/Parts2%

Leak-Proof2%

Contamination2%

Common questions

Is mint plant profitable to sell on Amazon United States?: The niche generates $230K/yr across 25 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is +75.7%. Flapen's verdict: Worth a look (64/100).
How competitive is the mint plant niche?: 14 brands and 17 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in mint plant?: Top complaints mined from reviews: Plant Growth, Size-Overall, Moist/Dry. The return rate is 0.2%.
When does demand for mint plant peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.7× the quietest.
What does it cost to enter the mint plant niche?: Listings span $4.96–$29.73; the average listing price is $16.55 (sweet spot $15–$100). The average incumbent carries 3,661 reviews — the moat a new listing must climb.