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Mini Shovel

Maybe

The top 5 brands take only 46% of clicks. But shoppers spend an estimated $68K a year here, so Mini Shovel is a Maybe.

Flapen Score
56
56 / 100
Ranks 4,126 of 8,839 Patio, Lawn & Garden niches · on the category median
Market size
$68K/yr86K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
31%top-5 click share · 41 brands · 68 sellers

Flapen Score

Mini Shovel against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Mini Shovel is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Shovel market on Amazon at a glance

Shoppers on Amazon United States searched for Mini Shovel 86K times last year and spent an estimated $68K. The top 5 brands take 46% of clicks. Demand peaks in Sep. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
4.7%
Market size, estimated
$68Ka year
Peak month
September1.6× the quietest month
Top search term
mini shovel61K searches a year

02 · Price

A sale here is worth $16.82.

Listings sell for $16.82 on average, from $3.72 to $39.26. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $16.82 that is $0 to $2K a year per listing.

Average price
$16.82inside the $15 to $100 sweet spot
Price range
$3.72–$39.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #176 within Hand Tools. It carries 998 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#176in Hand Tools
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
998per listing
Listings tracked
49

04 · Newcomers

4 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
4Amazon's first-year sales bar
Average brand age
38 months

Products

Top Mini Shovel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

41 falling

Sellers

68

Top-5 brand share

46%

Top 20: 81%

Top-5 click share

31%

Top 20: 72%

Open market

50%

  • Brand 113%
  • Brand 211%
  • Brand 310%
  • Brand 47%
  • Brand 54%
  • Brand 64%

Demand

Mini Shovel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.6×

Search terms

Top Mini Shovel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini shovel61K/yr
  • short shovel13K/yr
  • small metal shovel8K/yr
  • little shovel5K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Shovel

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
1.4%of orders come back
“So small”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mini Shovel questions

Answered from the same tracked data.