Mini Excavator

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20.9M a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

+11.8%

Conversion, latest week

0.3%

Market size, estimated

$20.9Ma year

Peak month

April2.2× the quietest month

Top search term

mini excavator630K searches a year

Listings sell for $5281.05 on average, from $5.17 to $13772.30. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $5281.05 that is $0 to $528K a year per listing.

Average price

$5281.05above the $15 to $100 sweet spot

Price range

$5.17–$13772.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$528K

Returns

1.8%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 17% ship with Prime. On an average day, 26.1% of listings are out of stock. The average listing ranks #1,297 within Farm & Ranch. It carries 938 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

17%

Out of stock, average day

26.1%

Average rank

#1,297in Farm & Ranch

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

938per listing

Listings tracked

75

53 products launched here in the last 12 months. 32 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

53

Successful launches

32Amazon's first-year sales bar

Average brand age

32 months