Mini Cauldron

Shoppers searched for this 526K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -70.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $407K a year.

Searches, last 12 months

526K

Growth, 90 days vs prior 90

-70.2%

Conversion, latest week

1.2%

Market size, estimated

$407Ka year

Peak month

October26.2× the quietest month

Top search term

smudge pot228K searches a year

Listings sell for $62.40 on average, from $8.15 to $438.04. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $62.40 that is $16K to $31K a year per listing.

Average price

$62.40inside the $15 to $100 sweet spot

Price range

$8.15–$438.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$16K–$31K

Returns

2.6%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 25.1% of listings are out of stock. The average listing ranks #1,168 within Outdoor Heating & Cooling. It carries 1,274 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

83%

Out of stock, average day

25.1%

Average rank

#1,168in Outdoor Heating & Cooling

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

1,274per listing

Listings tracked

24

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

37 months