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Milwaukee M12 Blower

Fail

The top 5 products take 82% of clicks, so Milwaukee M12 Blower is a Fail.

Flapen Score
48
48 / 100
Ranks 6,657 of 8,839 Patio, Lawn & Garden niches · −8 vs the category median of 56
Market size
$79K/yr59K searches / yr
90-day growth
+26.9%search demand this quarter
Competition
82%top-5 click share · 9 brands · 77 sellers

Flapen Score

Milwaukee M12 Blower against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Milwaukee M12 Blower is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Milwaukee M12 Blower market on Amazon at a glance

Shoppers on Amazon United States searched for Milwaukee M12 Blower 59K times last year and spent an estimated $79K. The top 5 brands take 85% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
+26.9%
Conversion, latest week
2.5%
Market size, estimated
$79Ka year
Peak month
March1.8× the quietest month
Top search term
m12 blower25K searches a year

02 · Price

A sale here is worth $54.67.

Listings sell for $54.67 on average, from $28.08 to $102.91. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $54.67 that is $5K to $14K a year per listing.

Average price
$54.67inside the $15 to $100 sweet spot
Price range
$28.08–$102.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$5K–$14K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #2,146 within Leaf Blowers, Vacuums & Accessories. It carries 222 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
12.5%
Average rank
#2,146in Leaf Blowers, Vacuums & Accessories
Average rating
4.01 starsAmazon United States average 4.42 stars
Average reviews
222per listing
Listings tracked
10

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
24 months

Products

Top Milwaukee M12 Blower products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

77

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

10%

  • Brand 151%
  • Brand 217%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (3 brands, 10%)

Demand

Milwaukee M12 Blower search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Milwaukee M12 Blower search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • m12 blower25K/yr
  • milwaukee m12 blower17K/yr
  • milwaukee blower m128K/yr
  • m12 leaf blower3K/yr
  • m12 blower milwaukee4K/yr
  • milwaukee m12 leaf blower3K/yr

Reviews and returns

What reviews say buyers love and hate about Milwaukee M12 Blower

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Blower”
15%of negative reviews mention “Battery Life”
2.8%of orders come back
“the battery drained”
A buyer, on “Battery Life”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Milwaukee M12 Blower questions

Answered from the same tracked data.