Midnight Perfume Plant

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -53.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months

136K

Growth, 90 days vs prior 90

-53.1%

Conversion, latest week

1.4%

Market size, estimated

$34Ka year

Top search term

weeping jasmine plant27K searches a year

Listings sell for $18.43 on average, from $6.99 to $40.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $18.43 that is $0 to $2K a year per listing.

Average price

$18.43inside the $15 to $100 sweet spot

Price range

$6.99–$40.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

0.1%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #1,653 within Flowers. It carries 719 reviews at 3.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

65%

Out of stock, average day

17.2%

Average rank

#1,653in Flowers

Average rating

3.51 starsAmazon United States average 4.42 stars

Average reviews

719per listing

Listings tracked

26

15 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

2Amazon's first-year sales bar

Average brand age

46 months