midnight perfume plant
Skip itSoft demand (-53.1% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$18.43avg listing price — sweet spot $15–$100
Price range
Great$6.99–$40.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good718.5avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$34K$34K/yr · 136K searches
Growth
Bad-53.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, midnight perfume plant is a $34K/yr Amazon United States market (136K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
midnight perfume plant market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $55K–$74K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #1,653
- Page quality
- 0%
- Prime
- 65%
- Sponsored
- 88%
- Out of stock
- 17.2%
- Avg brand age
- 46 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
15
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
57%
Top 20: 92%
Open market
13%
- Wivolibe39%
- BuggyBeds15%
- Mixrug11%
- PERFECT PLANTS8%
- Daisy Ship7%
- Seeds Of Strength6%
- Open — no brand owns it (6 brands, 13%)
Demand
Weekly Amazon search volume, last 24 weeks — -53.1% search growth over the last 90 days.Top midnight perfume plant search terms
- weeping jasmine plant27K/yr
- weeping jasmine live plant11K/yr
- midnight perfume jasmine plant17K/yr
- weeping jasmine seeds10K/yr
- weeping jasmine5K/yr
- trailing jasmine live plant10K/yr
- trailing jasmine plant22K/yr
- midnight jasmine plant7K/yr
- midnight perfume jasmine live plant4K/yr
- trailing jasmine seeds4K/yr
Top midnight perfume plant products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
400+ Climbing Weeping Jasmine Flower Seeds for Planting Fragrant Plant Seeds Four Seasons Garden Home Jasmine Garden Balcony Climbing Flower
Wivolibe$9.983.0★145 rev
Weeping Jasmine Seeds (300 PCS) Fragrant Cascading White Flowers Climbing & Trailing Ornamental Vine Non-GMO Flower Seeds for Garden Balcony & Pergola Planting
BuggyBeds$9.563.1★51 rev
200+ Climbing Weeping Jasmine Flower Seeds Star Jasmine Flower Seeds for Planting Fragrant Plant Seeds Non-GMO Climbing Jasmine Garden Balcony Climbing Flower Garden Home
Wivolibe$8.763.1★29 rev
210+ Climbing Weeping Jasmine Flower Seeds for Planting Climbing Jasmine Fragrant Plant Seeds Non-GMO Garden Balcony Climbing Flower
Wivolibe$6.993.1★12 rev
Mixrug Climbing Weeping Jasmine Seeds for Planting 300+pcs Fragrant Climber Jasmine Perennial Flower Seeds Plants Heirloom Non-GMO Beauty Climbing Flowers for Home Garden Outdoors
Mixrug$8.012.9★61 rev
Newest
by launch date
Jasmine Seeds for Planting Mixed Colors (White & Purple) Midnight Perfume Jasmine Seeds 200+ Fragrant Flower Seeds Easy to Grow Garden Flowers for Indoor Outdoor
PLANTMEW$9.4774 rev
Pack 4 Jasmine Plants Live Night Blooming Jasmine Flowers Fragrant Flowering Shrub for Garden or Containers 4-6 Tall
DMOH$26.198 rev
400+ Climbing Weeping Jasmine Flower Seeds for Planting Fragrant Plant Seeds Four Seasons Garden Home Jasmine Garden Balcony Climbing Flower
Wivolibe$9.98145 rev
Weeping Jasmine Seeds (300 PCS) Fragrant Cascading White Flowers Climbing & Trailing Ornamental Vine Non-GMO Flower Seeds for Garden Balcony & Pergola Planting
BuggyBeds$9.5651 rev
Mixrug Climbing Weeping Jasmine Seeds for Planting 300+pcs Fragrant Climber Jasmine Perennial Flower Seeds Plants Heirloom Non-GMO Beauty Climbing Flowers for Home Garden Outdoors
Mixrug$8.0161 rev
Trending
90-day click momentum
150+ Weeping Begonia Seeds | Cascading Hanging Flowers | Ornamental Garden & Basket Plant Seeds for Garden Outdoor Indoor
Wivolibe$8.222.3★
210+ Climbing Weeping Jasmine Flower Seeds for Planting Climbing Jasmine Fragrant Plant Seeds Non-GMO Garden Balcony Climbing Flower
Wivolibe$6.993.1★
Climbing Jasmine Flower Seeds for Planting 100 Jasminum Sambac Seeds Perennial Flower Plants Non-GMO Heirloom Climbing Jasmine Seed for Home Garden Balcony Vertical Garden Decor
Generic$7.743.1★
Climbing Jasmine Seeds for Planting 100pcs Fragrant Flowering Vine Fast-Growing for Fences Trellises & Garden Landscaping
BuggyBeds$8.552.6★
Night Blooming Jasmine Live Plant - Cestrum Nocturnum. Fragrant Flowering Shrub for Garden Patio or Window (2 ngt.jas Cups)
Daisy Ship$29.674.1★
What buyers say about midnight perfume plant
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to grow”
“Excellent quality”
“the scent is so beautiful”
“Worth every penny”
“Includes instructions”
“Good size”
“Works as they should”
“but thats a quick and easy fix”
“Very pretty”
“Well-established plants”
What buyers complain about
“Did NOT Grow”
“One disappointing size”
“I dont think worth for that price”
“False advertising”
“NO INSTRUCTIONS”
“Very low quality product”
“Not good result”
“died a week later”
“Waste of time and money”
“there is no fragrance”
Top return reasons
Common questions
- Is midnight perfume plant profitable to sell on Amazon United States?
- The niche generates $34K/yr across 26 tracked products. 2 of 15 products launched in the last 360 days are still selling. 90-day search growth is -53.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the midnight perfume plant niche?
- 12 brands and 15 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in midnight perfume plant?
- Top complaints mined from reviews: Plant Growth, Size-Overall, Value For Money. The return rate is 0.1%.
- What does it cost to enter the midnight perfume plant niche?
- Listings span $6.99–$40.93; the average listing price is $18.43 (sweet spot $15–$100). The average incumbent carries 719 reviews — the moat a new listing must climb.