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Midnight Blue Heart Plant

Fail

Demand is soft, at -81.0% this quarter, so Midnight Blue Heart Plant is a Fail.

Flapen Score
37
37 / 100
Ranks 8,260 of 8,839 Patio, Lawn & Garden niches · −19 vs the category median of 56
Market size
$48K/yr136K searches / yr
90-day growth
-81.0%search demand this quarter
Competition
79%top-5 click share · 6 brands · 7 sellers

Flapen Score

Midnight Blue Heart Plant against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Midnight Blue Heart Plant is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Midnight Blue Heart Plant market on Amazon at a glance

Shoppers on Amazon United States searched for Midnight Blue Heart Plant 136K times last year and spent an estimated $48K. The top 5 brands take 98% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -81.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-81.0%
Conversion, latest week
3.1%
Market size, estimated
$48Ka year
Top search term
midnight blue heart plant118K searches a year

02 · Price

A sale here is worth $11.30.

Listings sell for $11.30 on average, from $6.19 to $18.51. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $11.30 that is $1K to $3K a year per listing.

Average price
$11.30under the $15 to $100 sweet spot
Price range
$6.19–$18.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #1,716 within Flowers. It carries 239 reviews at 2.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
71%
Out of stock, average day
4.5%
Average rank
#1,716in Flowers
Average rating
2.29 starsAmazon United States average 4.42 stars
Average reviews
239per listing
Listings tracked
14

04 · Newcomers

1 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Midnight Blue Heart Plant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

6

Sellers

7

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 159%
  • Brand 217%
  • Brand 310%
  • Brand 410%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Midnight Blue Heart Plant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 81.1× · 8 of 12 months tracked

Search terms

Top Midnight Blue Heart Plant search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • midnight blue heart plant118K/yr
  • mid night blue heart plant3K/yr
  • corazn azul de medianoche planta4K/yr
  • corazon azul de medianoche planta11K/yr

Reviews and returns

What reviews say buyers love and hate about Midnight Blue Heart Plant

We read the reviews and the return reasons for every product selling here.

55%of positive reviews mention “Plant Growth”
65%of negative reviews mention “Plant Growth”
0.2%of orders come back
“Poor Germination”
A buyer, on “Plant Growth”65% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Midnight Blue Heart Plant questions

Answered from the same tracked data.