Is microgreens growing trays profitable to sell on Amazon United States?

The niche generates $56K/yr across 30 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -6.7%. Flapen's verdict: Skip it (49/100).

How competitive is the microgreens growing trays niche?

23 brands and 27 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in microgreens growing trays?

Top complaints mined from reviews: Size-Overall, Plant Growth, Leak-Proof. The return rate is 2.8%.

When does demand for microgreens growing trays peak?

Demand peaks in Jan–Mar; the busiest month runs 2.6× the quietest.

What does it cost to enter the microgreens growing trays niche?

Listings span $11.77–$47.60; the average listing price is $25.61 (sweet spot $15–$100). The average incumbent carries 770 reviews — the moat a new listing must climb.

microgreens growing trays

Skip it

A small market ($56K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$25.61

avg listing price — sweet spot $15–$100

Price range

Great$11.77–$47.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Review moat

Good769.93

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.8%

return rate — above 5% kills the launch gate

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-6.7%

90-day search growth — must beat 0% to launch

Market size

Bad$56K

$56K/yr · 104K searches

According to Flapen's Amazon United States niche tracking, microgreens growing trays is a $56K/yr Amazon United States market (104K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Mar. Verdict: Skip it — 49/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

microgreens growing trays market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $77K–$102K; units × avg price
Conversion rate: 2.1%
Avg BSR: #168
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 1.1%
Avg brand age: 36 months
Avg seller age: 157 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 falling

Sellers

Top-5 brand share

62%

Top 20: 97%

Top-5 click share

55%

Top 20: 90%

Open market

34%

Legigo24%
PHAIN12%
SUNPRO12%
LeJoy Garden9%
Amarys Hearth4%
Tlence4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.

Peak months: Jan, Mar · busiest ÷ quietest = 2.6×

Open Trend

Top microgreens growing trays search terms

sprouting tray40K/yr -8.9%2.6% conv.
sprouting trays20K/yr -4.8%2.8% conv.
sprouting trays for sprouts13K/yr -0.4%3.0% conv.
seed sprouting tray13K/yr -21.4%2.7% conv.
sprout tray8K/yr -1.3%3.2% conv.
sprout trays5K/yr +8.2%3.6% conv.
seed sprouter tray5K/yr +5.2%2.4% conv.

All search terms

Top microgreens growing trays products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Legigo 10 Pack Seed Sprouter Trays- Soil-Free Cultivation Germination Tray BPA Free Nursery Tray with Planting Paper for Indoors or Outdoors Sprouting Seeds Grow Grass Beans (Without Lids)

Legigo$21.554.4★477 rev

PHAIN 4-Tier Seed Sprouting Kit with Drain Holes and Drain Tray Upgrade Stackable Microgreens Fresh Organic Bean Seed Sprouter Tray Ripple Soil-Free Sprouter Tray for Beans Alfalfa Seeds

PHAIN$19.114.1★252 rev

SUNPRO 2-Pack Seed Sprouter Tray with Humidity Lid BPA Free Food Grade Soil-Free Sprouting Kit Large Capacity Wheatgrass Grower & Microgreens Germination Station for Beans Peas Cat Grass (Green)

SUNPRO$16.474.3★1,718 rev

Legigo 5 Pack Seed Sprouter Trays with Lids- Soil-Free Cultivation Germination Tray BPA Free Micro Greens Growing Trays Seed Sprouting Trays Kit with Germinating Paper for Wheatgrass Beans and More

Legigo$23.534.4★431 rev

LeJoy Garden Seed Sprouter Tray BPA Free PP Soil-Free Big Capacity Healthy Wheatgrass Grower with Lid Sprouting Kit 13.4x9.84x4.72 inches

LeJoy Garden$13.294.4★3,777 rev

Newest

by launch date

2 Pack Stainless Steel Seed Sprouter Trays 2-Tier Soil-Free Microgreens Growing Kit Sprouting Tray with Cover Lids & Mesh Pads for Sprouts Beans Alfalfa Wheatgrass (10.6 * 7.9 * 1.9)

Amarys Hearth$39.3424 rev

5mo ago

Amarys Hearth 2 Pack Stainless Steel Seed Sprouter Trays 2-Tier Soil-Free Microgreens Growing Kit Rust-Free Sprouting Tray with Mesh Pads for Sprouts Beans Alfalfa Wheatgrass (10.6 * 7.9 * 1.9)

Amarys Hearth$27.0030 rev

7mo ago

FANHAO 2 Pack Stainless Steel Seed Sprouter Trays Food-Grade Microgreens Growing Tray Soil-Free Cultivation Germination Tray for Indoor or Outdoor Sprouting Seeds Grow Grass Beans (Without Lids)

FANHAO$39.35108 rev

9mo ago

Picowe Stainless Steel Sprouting Trays Seed Sprouting Kit with Stainless Steel Mesh Tray Seed Starter Tray Seed Sprouting Kit (2pack 10.4 x 7.7inch)

Picowe$30.8422 rev

11mo ago

ZESTIGREENS 4-Tier Sprouting Kit - Stackable Seed Sprouter Trays with Drain Spout - Grow Fresh Sprouts at Home - BPA-Free

ZESTIGREENS$21.45135 rev

1y ago

What buyers say about microgreens growing trays

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use18%

“Easy to Use”

Plant Growth14%

“provides a lot of growing area”

Quality-Overall11%

“Good product for a good life”

Ease Of Cleaning7%

“Cleaning is quick”

Size-Overall6%

“Perfect size”

Material Quality5%

“The material are durable would recommend it”

Value For Money5%

“Great value for money”

Strength5%

“The trays are sturdy”

Advertised Vs Actual Product4%

“The product description is accurate”

Design-Overall3%

“Looks wise its beautiful”

What buyers complain about

Size-Overall15%

“then they dont even fit”

Plant Growth12%

“Bad seeds”

Leak-Proof5%

“water leakege”

Instructions/User Manual/Troubleshooting4%

“Needs better instructions”

Ease Of Cleaning4%

“Absolutely awful time getting them cleaned up”

Value For Money3%

“Not worth the price”

Material Quality3%

“Sigh why is the acrylic base made so poor”

Water Resistance2%

“which makes it a little clumsy when wet”

Durability2%

“This is the second one I bought that has cracked after 2 uses”

Rusts/Corrodes2%

“Rusted = RETURNED”

Top return reasons

Size-Overall39%

Functionality-Overall11%

Advertised Vs Actual Product9%

Plant Growth9%

Material Quality4%

Defective Material/Parts4%

Quality-Overall3%

Value For Money2%

Leak-Proof2%

Ease Of Use2%

Common questions

Is microgreens growing trays profitable to sell on Amazon United States?: The niche generates $56K/yr across 30 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -6.7%. Flapen's verdict: Skip it (49/100).
How competitive is the microgreens growing trays niche?: 23 brands and 27 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in microgreens growing trays?: Top complaints mined from reviews: Size-Overall, Plant Growth, Leak-Proof. The return rate is 2.8%.
When does demand for microgreens growing trays peak?: Demand peaks in Jan–Mar; the busiest month runs 2.6× the quietest.
What does it cost to enter the microgreens growing trays niche?: Listings span $11.77–$47.60; the average listing price is $25.61 (sweet spot $15–$100). The average incumbent carries 770 reviews — the moat a new listing must climb.