Is microgreens growing kit profitable to sell on Amazon United States?

The niche generates $303K/yr across 42 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Worth a look (62/100).

How competitive is the microgreens growing kit niche?

33 brands and 40 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in microgreens growing kit?

Top complaints mined from reviews: Plant Growth, Size-Overall, Strength. The return rate is 1.4%.

When does demand for microgreens growing kit peak?

Demand peaks in Mar–Apr–May; the busiest month runs 2.0× the quietest.

What does it cost to enter the microgreens growing kit niche?

Listings span $12.38–$53.77; the average listing price is $23.23 (sweet spot $15–$100). The average incumbent carries 697 reviews — the moat a new listing must climb.

microgreens growing kit

Worth a look

Shows a sweet-spot price point ($23.23 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$23.23

avg listing price — sweet spot $15–$100

Price range

Great$12.38–$53.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Brand share

Great50%

top-5 brand share — no brand owns this niche

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good697.36

avg incumbent reviews — the moat a new listing must climb

Market size

Good$303K

$303K/yr · 548K searches

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-4.6%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, microgreens growing kit is a $303K/yr Amazon United States market (548K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 62/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

microgreens growing kit market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $290K–$348K; units × avg price
Conversion rate: 2.4%
Avg BSR: #164
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 1.0%
Avg brand age: 38 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

33 falling

Sellers

Top-5 brand share

50%

Top 20: 89%

Top-5 click share

42%

Top 20: 81%

Open market

45%

Legigo20%
PHAIN11%
ZESTIGREENS8%
SURVIVAL GARDEN SEEDS7%
Back to the Roots5%
Kitmiido5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.

Peak months: Mar, Apr, May · busiest ÷ quietest = 2.0×

Open Trend

Top microgreens growing kit search terms

microgreens growing kit169K/yr +0.5%2.1% conv.
micro greens growing kits64K/yr -6.5%1.8% conv.
microgreens growing trays64K/yr -15.8%2.3% conv.
sprouting tray40K/yr -8.9%2.5% conv.
microgreen trays22K/yr +40.0%1.9% conv.
micro greens growing trays24K/yr +4.5%1.9% conv.
microgreen tray26K/yr -14.0%1.6% conv.
sprouting trays20K/yr -4.8%2.5% conv.
microgreens kit14K/yr +4.0%1.3% conv.
microgreen growing kit15K/yr -10.8%1.3% conv.

All search terms

Top microgreens growing kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Legigo 10 Pack Seed Sprouter Trays- Soil-Free Cultivation Germination Tray BPA Free Nursery Tray with Planting Paper for Indoors or Outdoors Sprouting Seeds Grow Grass Beans (Without Lids)

Legigo$21.554.4★477 rev

PHAIN 4-Tier Seed Sprouting Kit with Drain Holes and Drain Tray Upgrade Stackable Microgreens Fresh Organic Bean Seed Sprouter Tray Ripple Soil-Free Sprouter Tray for Beans Alfalfa Seeds

PHAIN$19.114.1★252 rev

Legigo 5 Pack Seed Sprouter Trays with Lids- Soil-Free Cultivation Germination Tray BPA Free Micro Greens Growing Trays Seed Sprouting Trays Kit with Germinating Paper for Wheatgrass Beans and More

Legigo$23.534.4★431 rev

Microgreen Seeds Variety Pack 10 Heirloom Types for Indoor Sprouting Broccoli Pea Sunflower Radish Kale Arugula & More High Germination Non-GMO Survival Garden Seeds (Seed Packs Only)

SURVIVAL GARDEN SEEDS$19.594.6★743 rev

Organic Self-Watering Microgreens Growing Kit Reusable Indoor Grow Tray with Organic Seeds Grow Mats & Bamboo Frame Easy No-Soil Microgreens Starter Kit (Broccoli & Salad Mix)

ZESTIGREENS$38.944.4★1,117 rev

Newest

by launch date

Microgreens Growing Kit Indoor Garden - Complete Micro Greens Growing Kits with 5 Seed Packs - Grow Broccoli Arugula Kale Cabbage Radish with Waterproof Trays - Grow Microgreens Indoor for Health

HiHOYA$20.8114 rev

2mo ago

4-Tier Sprouts Growing Kit with Drain Hose & Ventilation Holes Stackable Microgreens Growing Sprouting Trays Including Blackout Cover Soil-Free Sprouter for Planting Broccoli Alfalfa Bean Seeds

SprintGy$19.9442 rev

5mo ago

Amarys Hearth 2 Pack Stainless Steel Seed Sprouter Trays 2-Tier Soil-Free Microgreens Growing Kit Rust-Free Sprouting Tray with Mesh Pads for Sprouts Beans Alfalfa Wheatgrass (10.6 * 7.9 * 1.9)

Amarys Hearth$27.0030 rev

7mo ago

ZESTIGREENS Ceramic Microgreens Growing Kit to Grow 3 Crops Including Organic USDA Red Amaranth Purple Rambo Radish & Broccoli Microgreens Seeds.

ZESTIGREENS$22.9811 rev

10mo ago

mizuna Microgreens Growing Kit 2 Ceramic Trays Coconut Coir & Seeds | Indoor Windowsill Grow Kit | Gift for Plant & Food Lovers

mizuna$39.6939 rev

1y ago

What buyers say about microgreens growing kit

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth21%

“Easy to Grow”

Ease Of Use17%

“Easy to Use”

Quality-Overall15%

“The build quality is excellent”

Value For Money6%

“Great value for money”

Size-Overall4%

“Perfect size”

Advertised Vs Actual Product4%

“As described”

Ease Of Cleaning4%

“The tray cleans easily”

Instructions/User Manual/Troubleshooting4%

“very good instructions”

Strength3%

“This kit is sturdy”

Assembly/Installation3%

“easy setup”

What buyers complain about

Plant Growth17%

“Did not grow”

Size-Overall13%

“Very large”

Strength5%

“Pretty flimsy”

Quality-Overall5%

“Poor quality”

Value For Money5%

“Wish it was cheaper”

Instructions/User Manual/Troubleshooting4%

“No instructions included”

Leak-Proof4%

“water leakege”

Functionality-Overall3%

“Not functioning properly”

Thickness3%

“They are extremely thin, like paper”

Ease Of Cleaning2%

“it is so hard to clean”

Top return reasons

Size-Overall35%

Plant Growth12%

Advertised Vs Actual Product10%

Functionality-Overall9%

Defective Material/Parts4%

Value For Money4%

Quality-Overall4%

Leak-Proof3%

Material Quality3%

Strength2%

Common questions

Is microgreens growing kit profitable to sell on Amazon United States?: The niche generates $303K/yr across 42 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Worth a look (62/100).
How competitive is the microgreens growing kit niche?: 33 brands and 40 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in microgreens growing kit?: Top complaints mined from reviews: Plant Growth, Size-Overall, Strength. The return rate is 1.4%.
When does demand for microgreens growing kit peak?: Demand peaks in Mar–Apr–May; the busiest month runs 2.0× the quietest.
What does it cost to enter the microgreens growing kit niche?: Listings span $12.38–$53.77; the average listing price is $23.23 (sweet spot $15–$100). The average incumbent carries 697 reviews — the moat a new listing must climb.