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Microgreens Growing Kit

Maybe

Products sell for $23.23 on average, inside the sweet spot. But demand is soft, at -4.6% this quarter, so Microgreens Growing Kit is a Maybe.

Flapen Score
62
62 / 100
Top 25% of 8,839 Patio, Lawn & Garden niches · +6 vs the category median of 56
Market size
$303K/yr548K searches / yr
90-day growth
-4.6%search demand this quarter
Competition
42%top-5 click share · 33 brands · 40 sellers

Flapen Score

Microgreens Growing Kit against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Microgreens Growing Kit is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Microgreens Growing Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Microgreens Growing Kit 548K times last year and spent an estimated $303K. The top 5 brands take 50% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 548K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $303K a year.

Searches, last 12 months
548K
Growth, 90 days vs prior 90
-4.6%
Conversion, latest week
2.4%
Market size, estimated
$303Ka year
Peak month
March2.0× the quietest month
Top search term
microgreens growing kit169K searches a year

02 · Price

A sale here is worth $23.23.

Listings sell for $23.23 on average, from $12.38 to $53.77. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $23.23 that is $6K to $12K a year per listing.

Average price
$23.23inside the $15 to $100 sweet spot
Price range
$12.38–$53.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #164 within Greenhouses & Plant Germination Equipment. It carries 697 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#164in Greenhouses & Plant Germination Equipment
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
697per listing
Listings tracked
42

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Microgreens Growing Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

33 falling

Sellers

40

Top-5 brand share

50%

Top 20: 89%

Top-5 click share

42%

Top 20: 81%

Open market

45%

  • Brand 120%
  • Brand 211%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Microgreens Growing Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 2.0×

Search terms

Top Microgreens Growing Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • microgreens growing kit169K/yr
  • micro greens growing kits64K/yr
  • microgreens growing trays64K/yr
  • sprouting tray40K/yr
  • microgreen trays22K/yr
  • micro greens growing trays24K/yr
  • microgreen tray26K/yr
  • sprouting trays20K/yr
  • microgreens kit14K/yr
  • microgreen growing kit15K/yr

Reviews and returns

What reviews say buyers love and hate about Microgreens Growing Kit

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Plant Growth”
17%of negative reviews mention “Plant Growth”
1.4%of orders come back
“Did not grow”
A buyer, on “Plant Growth”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Microgreens Growing Kit questions

Answered from the same tracked data.