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Metal Spatula

Maybe

Shoppers spend an estimated $1.8M a year here. But demand is soft, at -4.6% this quarter, so Metal Spatula is a Maybe.

Flapen Score
62
62 / 100
Top 25% of 8,839 Patio, Lawn & Garden niches · +6 vs the category median of 56
Market size
$1.8M/yr1.3M searches / yr
90-day growth
-4.6%search demand this quarter
Competition
47%top-5 click share · 26 brands · 87 sellers

Flapen Score

Metal Spatula against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Metal Spatula is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Metal Spatula market on Amazon at a glance

Shoppers on Amazon United States searched for Metal Spatula 1.3M times last year and spent an estimated $1.8M. The top 5 brands take 59% of clicks. Demand peaks in Jan–Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-4.6%
Conversion, latest week
10.2%
Market size, estimated
$1.8Ma year
Peak month
December1.9× the quietest month
Top search term
metal spatula475K searches a year

02 · Price

A sale here is worth $13.59.

Listings sell for $13.59 on average, from $6.82 to $33.44. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,500 to 3,000 of them. At $13.59 that is $34K to $41K a year per listing.

Average price
$13.59under the $15 to $100 sweet spot
Price range
$6.82–$33.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
2,500–3,000
Revenue per listing a year
$34K–$41K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #139 within Grilling & Barbecue Utensils. It carries 1,975 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#139in Grilling & Barbecue Utensils
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,975per listing
Listings tracked
36

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top Metal Spatula products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 flat

Sellers

87

Top-5 brand share

59%

Top 20: 95%

Top-5 click share

47%

Top 20: 85%

Open market

35%

  • Brand 119%
  • Brand 218%
  • Brand 39%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Metal Spatula search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Metal Spatula search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • metal spatula475K/yr
  • stainless steel spatula294K/yr
  • metal spatulas for kitchen use113K/yr
  • spatula stainless steel123K/yr
  • spatula metal40K/yr
  • steel spatula39K/yr
  • stainless spatula37K/yr
  • thin metal spatula21K/yr
  • metal spatula for cast iron skillet25K/yr
  • metal spatulas20K/yr

Reviews and returns

What reviews say buyers love and hate about Metal Spatula

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
1.8%of orders come back
“Too Small”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Metal Spatula questions

Answered from the same tracked data.