metal spatula
Worth a lookShows a $1.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Great$1.8M$1.8M/yr · 1.3M searches
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Price range
Good$6.82–$33.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.59avg listing price — sweet spot $15–$100
Review moat
Okay1,975.11avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, metal spatula is a $1.8M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 62/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
metal spatula market data
- Units sold / yr
- 125K–150K
- avg 2,500–3,000/product
- Revenue / yr
- $1.7M–$2.0M
- units × avg price
- Conversion rate
- 10.2%
- Avg BSR
- #139
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 2.3%
- Avg brand age
- 51 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
26 flat
Sellers
87
Top-5 brand share
59%
Top 20: 95%
Top-5 click share
47%
Top 20: 85%
Open market
35%
- OXO19%
- MemoGem18%
- CHEFBEE9%
- volikos6%
- Kyraton6%
- Sabatier6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 1.9×
Top metal spatula search terms
- metal spatula475K/yr
- stainless steel spatula294K/yr
- metal spatulas for kitchen use113K/yr
- spatula stainless steel123K/yr
- spatula metal40K/yr
- steel spatula39K/yr
- stainless spatula37K/yr
- thin metal spatula21K/yr
- metal spatula for cast iron skillet25K/yr
- metal spatulas20K/yr
Top metal spatula products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2 Pcs Stainless Steel Spatulas Set Metal Spatula Solid & Slotted Turner Heavy Duty Sturdy Spatula for Kitchen Use High Heat Resistant Cooking Utensils for Fish Eggs Pancakes Easy to Clean Silver
MemoGem$8.814.6★729 rev
OXO Good Grips Stainless Steel Turner
OXO$13.634.8★3,534 rev
ChefBee 2PCS Metal Spatula Set - Stainless Steel Spatula Solid & Slotted Turner Flipper for Kitchen Use Heat Resistant Kitchen Cooking Utensils for Flipping Fish Eggs Pancakes Dishwasher Safe
CHEFBEE$7.934.7★149 rev
Kyraton Stainless Steel Spatulas Set Silver Slotted Turner Solid Turner Kitchen Spatulas for Nonstick Cookware Dishwasher Safe Easy to Clean
Kyraton$8.834.6★1,715 rev
Sabatier Triple Rivet Stainless Steel Wide Turner 9.65-Inch Black 5154549
Sabatier$10.724.6★5,908 rev
Newest
by launch dateChefBee 2PCS Metal Spatula Set - Stainless Steel Spatula Solid & Slotted Turner Flipper for Kitchen Use Heat Resistant Kitchen Cooking Utensils for Flipping Fish Eggs Pancakes Dishwasher Safe
CHEFBEE$7.93149 rev
2 Pack Fish Spatula - Stainless Steel Spatula Metal Spatula Wooden Hdl
EXAIEW$13.09383 rev
2 Pcs Stainless Steel Spatulas Set 14.9 Silver Slotted Turner Solid Turner Kitchen Cooking Utensils Set High Heat Resistant Grilling Frying Serving Food Easy to Clean
Aosdc$8.80163 rev
Stainless Steel Spatula Set Mini Serving Spatula for Kitchen Use Metal Spatula for Cooking with Heat Resistant Handle Metal Spatulas for kitchen use for PancakesLasagnaBrowniesCake and Cookie (2PC)
AmyFei$7.88381 rev
2 Pcs Stainless Steel Spatulas Set Metal Spatula Solid & Slotted Turner Heavy Duty Sturdy Spatula for Kitchen Use High Heat Resistant Cooking Utensils for Fish Eggs Pancakes Easy to Clean Silver
MemoGem$8.81729 rev
Trending
90-day click momentumChefBee 2PCS Metal Spatula Set - Stainless Steel Spatula Solid & Slotted Turner Flipper for Kitchen Use Heat Resistant Kitchen Cooking Utensils for Flipping Fish Eggs Pancakes Dishwasher Safe
CHEFBEE$7.934.7★
Svailse 2Pcs Stainless Steel Spatula Set Metal Turners for Kitchen Use Metal Cooking Utensils for Cast Iron Skillet with Silicone Handle Spatula Flipper for Frying Egg Brownie Cookies or Pancake
Svailse$15.474.5★
2 Pack Fish Spatula - Stainless Steel Spatula Metal Spatula Wooden Hdl
EXAIEW$13.094.8★
2 Pieces Stainless Steel Spatula Set Metal Spatula for Cast Iron Skillet Metal Spatula for Cooking with Wooden Handle Metal Spatulas for kitchen use for Pancakes Frying steak Burger and Desserts
AmyFei$9.784.6★
Professional Metal Spatula for Cast Iron Skillets and Flat Top Grills Full Tang Wooden Handle 1.8mm Thick Stainless Steel Blade Smash Burger Spatula Turner for Flipper Cooking BBQ 4.7 x 2.7 Inch
Vovoly$14.414.8★
What buyers say about metal spatula
What buyers praise and complain about, mined from review topics.What buyers love
“Great product that is well made”
“Not flimsy”
“Best value”
“Decent size”
“Gets the job done”
“The material feels strong and durable, like it will last a long time”
“Easy clean-up”
“Easy to hold”
“Awesome set very heavy duty”
“Good material”
What buyers complain about
“Too Small”
“Plastic in handle”
“Rusty in less than a week”
“Not sharp enough too thick”
“This is not heavy duty in the least”
“Bad quality”
“But edges are too sharp”
“Very large and heavy”
“they all end up breaking”
“No funky dishwasher water comes pouring out when you take these out of the dishwasher”
Top return reasons
Common questions
- Is metal spatula profitable to sell on Amazon United States?
- The niche generates $1.8M/yr across 36 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Worth a look (62/100).
- How competitive is the metal spatula niche?
- 26 brands and 87 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in metal spatula?
- Top complaints mined from reviews: Size-Overall, Handle Quality, Rusts/Corrodes. The return rate is 1.8%.
- When does demand for metal spatula peak?
- Demand peaks in Jan–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the metal spatula niche?
- Listings span $6.82–$33.44; the average listing price is $13.59 (sweet spot $15–$100). The average incumbent carries 1,975 reviews — the moat a new listing must climb.