Is metal rooster profitable to sell on Amazon United States?

The niche generates $97K/yr across 50 tracked products. 3 of 19 products launched in the last 360 days are still selling. 90-day search growth is +81.2%. Flapen's verdict: Worth a look (60/100).

How competitive is the metal rooster niche?

33 brands and 40 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in metal rooster?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.5%.

When does demand for metal rooster peak?

Demand peaks in Apr–May–Jun; the busiest month runs 3.5× the quietest.

What does it cost to enter the metal rooster niche?

Listings span $12.40–$218.72; the average listing price is $50.90 (sweet spot $15–$100). The average incumbent carries 239 reviews — the moat a new listing must climb.

metal rooster

Worth a look

Shows a sweet-spot price point ($50.90 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Great$50.90

avg listing price — sweet spot $15–$100

Review moat

Great238.94

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.5%

return rate — above 5% kills the launch gate

Growth

Great+81.2%

90-day search growth — must beat 0% to launch

Brand share

Great56%

top-5 brand share — no brand owns this niche

Competition

Great37%

top-5 click share — an open shelf

Price range

Okay$12.40–$218.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$97K

$97K/yr · 212K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Low Review Barrier High Price

According to Flapen's Amazon United States niche tracking, metal rooster is a $97K/yr Amazon United States market (212K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 60/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

metal rooster market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $102K–$127K; units × avg price
Conversion rate: 0.9%
Avg BSR: #2,304
Page quality: 0%
Prime: 96%
Sponsored: 88%
Out of stock: 15.2%
Avg brand age: 28 months
Avg seller age: 171 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

33 falling

Sellers

Top-5 brand share

56%

Top 20: 91%

Top-5 click share

37%

Top 20: 74%

Open market

37%

BACKYARD EXPRESSIONS PATIO · HOME · GARDEN17%
Ratuor12%
Autodaya11%
Kircust8%
chisheen7%
Shorayn7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +81.2% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 3.5×

Open Trend

Top metal rooster search terms

metal rooster30K/yr +65.6%0.9% conv.
metal rooster yard decor26K/yr +36.8%1.0% conv.
metal chicken25K/yr +64.3%0.9% conv.
metal chicken yard art19K/yr +153.3%0.9% conv.
giant metal rooster 6 foot tall13K/yr +122.7%0.2% conv.
6 foot metal rooster27K/yr +37.8%0.3% conv.
large metal rooster7K/yr +135.4%0.3% conv.
rooster garden decor6K/yr +310.1%0.9% conv.
rooster yard decor8K/yr +114.6%0.7% conv.
rooster outdoor decor6K/yr +96.4%0.8% conv.

All search terms

Top metal rooster products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Backyard Expressions Rooster Dcor Garden Statue - Chicken Yard Art Sculpture Outdoor - 63 Inch

BACKYARD EXPRESSIONS PATIO · HOME · GARDEN$199.254.9★81 rev

Autodaya 32 Metal Rooster Yard Decor Large Outdoor Garden Statue

Autodaya$64.464.7★278 rev

Kircust Metal Rooster Garden Statue Outdoor Decor Yard Art Chicken Decoration for Home Patio Lawn Backyard Farmhouse Kitchen

Kircust$47.324.8★179 rev

chisheen Metal Rooster Decor Yard Chicken Decorations Outdoor Garden Statues Metal Chicken Sculpture for Backyard Patio Kitchen Decor & Lawn Ornaments

chisheen$49.024.8★589 rev

Backyard Expressions Rooster Dcor Garden Statue - Chicken Yard Art Sculpture Outdoor - 63 Inch (Patriotic)

BACKYARD EXPRESSIONS PATIO · HOME · GARDEN$218.724.9★81 rev

Newest

by launch date

FURUBETA Metal Rooster Statue Chicken Decor Rustic Farmhouse Spring Garden Yard Art Weather Resistant Outdoor Sculpture for Patio Lawn Backyard Ideal for Home Kitchen Decor

FURUBETA$38.342 rev

5mo ago

NateIf Metal Rooster Statue Weatherproof Yard Art for Patio Backyard Gift

Natelf$37.0614 rev

5mo ago

Ratuor Metal Rooster Decor Garden Statue Chicken Yard Art Outdoor Sculpture

Ratuor$48.8119 rev

6mo ago

Backyard Expressions Rooster Dcor Garden Statue - Chicken Yard Art Sculpture Outdoor - 63 Inch

BACKYARD EXPRESSIONS PATIO · HOME · GARDEN$199.2581 rev

10mo ago

Backyard Expressions Rooster Dcor Garden Statue - Chicken Yard Art Sculpture Outdoor - 63 Inch (Patriotic)

BACKYARD EXPRESSIONS PATIO · HOME · GARDEN$218.7281 rev

10mo ago

What buyers say about metal rooster

What buyers praise and complain about, mined from review topics.

What buyers love

Color24%

“The colors are vibrant”

Quality-Overall19%

“Beautiful well made”

Design-Overall8%

“Its lovely & looks great in my garden”

Size-Overall7%

“Perfect size”

Assembly/Installation5%

“Assembly was very easy”

Strength5%

“This is sturdy made and sturdy standing”

Gifting Purpose5%

“Was well received as a gift”

Advertised Vs Actual Product3%

“Better than expected”

Value For Money3%

“Value is fantastic for what you get”

Durability3%

“Great durability”

What buyers complain about

Size-Overall24%

“Wouldn't fit together”

Quality-Overall9%

“button are very low quality”

Advertised Vs Actual Product5%

“not as shown”

Strength5%

“A little flimsy”

Color4%

“the color from picture that u wanted is completely different from what I recieved”

Brightness/Shine/Glow3%

“The Light inside is very dim”

Durability2%

“Durability is questionable”

Value For Money2%

“Waste of money”

Metal Quality2%

“Very thin metal”

Functionality-Overall2%

“Does not work”

Top return reasons

Size-Overall30%

Advertised Vs Actual Product12%

Defective Material/Parts10%

Color8%

Quality-Overall6%

Paint Quality5%