Metal Bird
MaybeThe top 5 brands take only 30% of clicks. But shoppers spend an estimated $39K a year here, so Metal Bird is a Maybe.
- Flapen Score
- 63 / 100Top 22% of 8,839 Patio, Lawn & Garden niches · +7 vs the category median of 5663
- Market size
- $39K/yr136K searches / yr
- 90-day growth
- +109.0%search demand this quarter
- Competition
- 27%top-5 click share · 66 brands · 75 sellers
Flapen Score
Metal Bird against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Metal Bird is stronger. Inside it, weaker.
Market
The Metal Bird market on Amazon at a glance
Shoppers on Amazon United States searched for Metal Bird 136K times last year and spent an estimated $39K. The top 5 brands take 30% of clicks. Demand peaks in Apr–May–Jun–Jul–Dec. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +109.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.
- Searches, last 12 months
- 136K
- Growth, 90 days vs prior 90
- +109.0%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $39Ka year
- Peak month
- May3.6× the quietest month
- Top search term
- outdoor bird decor22K searches a year
02 · Price
A sale here is worth $28.38.
Listings sell for $28.38 on average, from $8.97 to $164.99. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $28.38 that is $0 to $3K a year per listing.
- Average price
- $28.38inside the $15 to $100 sweet spot
- Price range
- $8.97–$164.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #1,411 within Garden Sculptures & Statues. It carries 406 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 96%
- Out of stock, average day
- 9.4%
- Average rank
- #1,411in Garden Sculptures & Statues
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 406per listing
- Listings tracked
- 79
04 · Newcomers
3 of last year's 19 launches cleared the first-year sales bar.
19 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 19
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Metal Bird products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
66 falling
Sellers
75
Top-5 brand share
30%
Top 20: 68%
Top-5 click share
27%
Top 20: 59%
Open market
66%
- Brand 18%
- Brand 27%
- Brand 36%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Metal Bird search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Metal Bird search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- outdoor bird decor22K/yr
- metal birds23K/yr
- bird garden decor12K/yr
- metal birds outdoor decor10K/yr
- metal bird13K/yr
- garden birds7K/yr
- bird decor for outside5K/yr
- outdoor bird statues7K/yr
- bird statue outdoor5K/yr
- bird outdoor decor7K/yr
Reviews and returns
What reviews say buyers love and hate about Metal Bird
We read the reviews and the return reasons for every product selling here.
“They are large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Metal Bird questions
Answered from the same tracked data.