mesa xl heat deflector
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$70.21avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Growth
Good+35.1%90-day search growth — must beat 0% to launch
Market size
Good$289K$289K/yr · 169K searches
Price range
Okay$10.14–$191.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,129avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mesa xl heat deflector is a $289K/yr Amazon United States market (169K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
mesa xl heat deflector market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $211K–$281K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 58%
- Out of stock
- 12.2%
- Avg brand age
- 28 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
22
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Solo Stove90%
- AmazStove4%
- GIESIOE4%
- HGD2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +35.1% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 14.8×
Top mesa xl heat deflector search terms
- solo stove mesa58K/yr
- solo stove mesa xl50K/yr
- solo mesa xl11K/yr
- mesa solo stove13K/yr
- mesa xl8K/yr
- mesa xl solo stove9K/yr
- solo mesa8K/yr
- solo stove mesa tabletop fire pit5K/yr
- solo stove xl3K/yr
- solostove mesa xl2K/yr
Top mesa xl heat deflector products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Solo Stove Mesa XL 7 Inch Tabletop Fire Pit with Stand - Smokeless Stainless Steel Fire Pit for Camping Outdoor & Patio- Wood Burning or Pellet Fueled Portable Bonfire 2.3lbs Stainless Steel
Solo Stove$91.134.6★3,749 rev
Solo Stove Mesa XL 7 Inch Tabletop Fire Pit with Stand - Smokeless Stainless Steel Fire Pit for Camping Outdoor & Patio- Wood Burning or Pellet Fueled Portable Bonfire 2.3lbs Gunmetal
Solo Stove$87.364.6★3,749 rev
Solo Stove Mesa XL 7 Inch Tabletop Fire Pit with Stand - Smokeless Stainless Steel Fire Pit for Camping Outdoor & Patio- Wood Burning or Pellet Fueled Portable Bonfire 2.3lbs Ash
Solo Stove$93.614.6★3,749 rev
9.7 x 7.1 Inch Tabletop Fire Pit by AmazStove Low Smoke Camping Stove for Outdoor Safe Burning Firepits Fueled Pellets or Wood Travel Bag Included (Silver 9.7 x 7.1 INCH)
AmazStove$30.724.6★558 rev
20 Fire Pit Mat for Solo Stove Mesa/XL Tabletop Fire Pit 4-Layer Fireproof Heat Resistant Under Grill Mat Easy-to-Clean Waterproof & Non-Slip for Table Top Protection
GIESIOE$10.144.6★399 rev
Newest
by launch date
Solo Stove Mesa XL Mulberry Bundle | Tabletop Fire Pit with Stand Heat Deflector Accessory Pack & 1lb Wood Pellets | Portable Smokeless Outdoor Firepit for Patio Camping & Backyard
Solo Stove$191.973,749 rev
HGD Tabletop Fire Pit Smokeless Firepit Outdoor Mini Fire Pit for with Carry Bag for Camping Backyard Patio Garden Picnic Silver
HGD$19.74614 rev
20 Fire Pit Mat for Solo Stove Mesa/XL Tabletop Fire Pit 4-Layer Fireproof Heat Resistant Under Grill Mat Easy-to-Clean Waterproof & Non-Slip for Table Top Protection
GIESIOE$10.14399 rev
Solo Stove Mesa XL Heat Deflector with 3 Detachable Legs Accessory for Mesa XL Fire Pit Captures and redirects Warmth 304 Stainless Steel (HxDia) 6 x 10.5 in 1.4 lbs
Solo Stove$43.99522 rev
Solo Stove Mesa Heat Deflector with 3 Detachable Legs Accessory for Mesa Fire Pit Captures and redirects Warmth 304 Stainless Steel (HxDia) 5 x 7.75 in 1.4 lbs
Solo Stove$36.71522 rev
Trending
90-day click momentum
Solo Stove Mesa XL 7 Inch Tabletop Fire Pit with Stand - Smokeless Stainless Steel Fire Pit for Camping Outdoor & Patio- Wood Burning or Pellet Fueled Portable Bonfire 2.3lbs Deep Olive
Solo Stove$99.114.6★
Solo Stove Mesa XL 7 Inch Tabletop Fire Pit with Stand - Smokeless Stainless Steel Fire Pit for Camping Outdoor & Patio- Wood Burning or Pellet Fueled Portable Bonfire 2.3lbs Gunmetal
Solo Stove$87.364.6★
HGD Tabletop Fire Pit Smokeless Firepit Outdoor Mini Fire Pit for with Carry Bag for Camping Backyard Patio Garden Picnic Silver
HGD$19.744.4★
Solo Stove Mesa XL 7 Inch Tabletop Fire Pit with Stand - Smokeless Stainless Steel Fire Pit for Camping Outdoor & Patio- Wood Burning or Pellet Fueled Portable Bonfire 2.3lbs Stainless Steel
Solo Stove$91.134.6★
Solo Stove Mesa Heat Deflector with 3 Detachable Legs Accessory for Mesa Fire Pit Captures and redirects Warmth 304 Stainless Steel (HxDia) 5 x 7.75 in 1.4 lbs
Solo Stove$36.714.7★
What buyers say about mesa xl heat deflector
What buyers praise and complain about, mined from review topics.What buyers love
“The build quality is excellent”
“Great for the price”
“Perfect size”
“The fire pit was easy to use”
“it added a cozy”
“Work as advertised”
“Awesome stove for the price”
“Easy to clean”
“Seems sturdy”
“Given as a gift”
What buyers complain about
“i would not get this size again”
“Even if you FINALLY get a decent flame it doesnt keep you warm- not even”
“Expensive”
“Which is also pretty thin”
“it burned the whole thing”
“the tabletop version is awful”
“Turns black on the very first burn”
“a pain to get back on”
“It's probably meant to burn wood”
“Clear odor of burning plastic upon use”
Top return reasons
Common questions
- Is mesa xl heat deflector profitable to sell on Amazon United States?
- The niche generates $289K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +35.1%. Flapen's verdict: Skip it (40/100).
- How competitive is the mesa xl heat deflector niche?
- 4 brands and 22 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mesa xl heat deflector?
- Top complaints mined from reviews: Size-Overall, Heating, Value For Money. The return rate is 2.1%.
- When does demand for mesa xl heat deflector peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 14.8× the quietest.
- What does it cost to enter the mesa xl heat deflector niche?
- Listings span $10.14–$191.97; the average listing price is $70.21 (sweet spot $15–$100). The average incumbent carries 2,129 reviews — the moat a new listing must climb.