Mesa Xl Heat Deflector

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +35.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $289K a year.

Searches, last 12 months

169K

Growth, 90 days vs prior 90

+35.1%

Conversion, latest week

2.4%

Market size, estimated

$289Ka year

Peak month

December14.8× the quietest month

Top search term

solo stove mesa58K searches a year

Listings sell for $70.21 on average, from $10.14 to $191.97. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $70.21 that is $7K to $18K a year per listing.

Average price

$70.21inside the $15 to $100 sweet spot

Price range

$10.14–$191.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$7K–$18K

Returns

2.1%of orders · Amazon United States median 2.1%

58% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #16 within Outdoor Heating & Cooling. It carries 2,129 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

75%

Out of stock, average day

12.2%

Average rank

#16in Outdoor Heating & Cooling

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

2,129per listing

Listings tracked

12

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

28 months