memorial stone
Worth a lookShows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Avg price
Incredible$39.45avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Good503avg incumbent reviews — the moat a new listing must climb
Growth
Good+57.6%90-day search growth — must beat 0% to launch
Price range
Good$7.07–$128.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$254K$254K/yr · 512K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, memorial stone is a $254K/yr Amazon United States market (512K searches/yr). The top 5 brands hold 30% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 67/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
memorial stone market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $237K–$316K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #1,005
- Page quality
- 0%
- Prime
- 53%
- Sponsored
- 95%
- Out of stock
- 2.6%
- Avg brand age
- 32 months
- Avg seller age
- 169 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
72 rising
Sellers
103
Top-5 brand share
30%
Top 20: 72%
Top-5 click share
21%
Top 20: 53%
Open market
65%
- Carson7%
- Spoontiques7%
- Jiasku6%
- Pavilion Gift Company5%
- Youdear Memorials5%
- VINARTSVN5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +57.6% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 2.6×
Top memorial stone search terms
- memorial plaques for outdoors62K/yr
- memorial stone70K/yr
- memorial garden decor35K/yr
- memorial garden stones44K/yr
- memorial stones for loved ones outside38K/yr
- memorial plaque44K/yr
- memorial stones27K/yr
- memorial garden stone26K/yr
- garden memorial stones18K/yr
- memory stones for loved ones lost20K/yr
Top memorial stone products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
8 Memorial Garden Stone for Loss of Loved One Garden Stones in Memory of Loved Ones Sympathy Gift Fathers Day Weatherproof Outdoor Memorial Plaques Remembrance Natural Stone with Stand HS8-8
VINARTSVN$28.844.9★45 rev
Spoontiques - Garden Dcor - Bronze Angel Stepping Stone - Decorative Stone for Garden
Spoontiques$26.324.8★1,744 rev
Pavilion Gift Company - Stars in the Sky - Garden Stone Bereavement Grief Loss Memorial Remembrance Loved Ones Home Garden Decor Keepsake
Pavilion Gift Company$28.054.8★2,210 rev
Cardinal Memorial Graden Stones Garden Stones in Memory of Loved Ones Memorial Gifts for Loss of Mother Father Memorial Stepping Stones for Outdoor Decor Memorial Gifts
Youdear Memorials$30.084.8★81 rev
Jetec 6 Inch Memorial Garden Stone Sympathy Gift for Loss of Loved One Stepping Stones for Garden Decor Those We Love Dont Go Away Memorial Bereavement Condolence Gifts for Outdoors
Jetec$18.494.3★230 rev
Newest
by launch date
Personalized Human Memorial Stones for Loved Ones Headstones for Graves Grave Markers for Cemetery Sympathy Gifts for Loss of Loved One Bereavement Remembrance Plaque Outdoors Garden Stone In Memory of Mom Dad Real Slate Poem Keepsake (C12)
TIMBER BUBBLE$44.9873 rev
Jazcimdo Sympathy Gifts for Loss of Loved One Memorial Garden Stones in Memory of Loved One Gifts Bereavement Condolence Memorial Gifts for Garden Outside or Home Decor (10 inch)
Jazcimdo$24.9360 rev
Personalized-Pets-by-StockingFactory Memorial Headstone for Outdoors | Tombstone for Cemetery | Weatherproof Grave Marker | Memorial Cross | Yard Plaque | Decorations for Celebration of Life
Personalized-Pets-by-StockingFactory$126.74223 rev
Jiasku Cardinal Decor Garden Decor Red Cardinal Memorial Stones for Loved Ones Cardinal Bird Figurine Garden Sculptures & Statues Outdoor Decor for Balcony Yard Lawn Pathway Walkway
Jiasku$19.37155 rev
Cardinal Memorial Graden Stones Garden Stones in Memory of Loved Ones Memorial Gifts for Loss of Mother Father Memorial Stepping Stones for Outdoor Decor Memorial Gifts
Youdear Memorials$30.0881 rev
Trending
90-day click momentum
Jiasku Cardinals Memorial Grave Markers for Cemetery Memorial Stakes Metal Grave Decorations for Loss of Mother Father Outdoors Yard Garden Sympathy Decor (Red Cardinal)
Jiasku$12.084.6★
Collections Etc Solar Powered LED Outdoor Garden Memorial Bench with Heartwarming Inscription - Perfect Faux Stone Plaque Statue to Remember Loved Ones 12 L x 5 1/2 W x 5 1/4 H
Collections Etc$33.224.3★
Jazcimdo Sympathy Gifts for Loss of Loved One Memorial Garden Stones in Memory of Loved One Gifts Bereavement Condolence Memorial Gifts for Garden Outside or Home Decor (10 inch)
Jazcimdo$24.934.8★
Pavilion Gift Company Life So Beautifully Lived 7.75 Indoor Outdoor Weatherproof Decorative Garden Stepping Stone Beloved Grave Memorial in Memory Bereavement Remembrance Loss Gift
Pavilion Gift Company$20.924.8★
Spoontiques - Garden Dcor - Bronze Angel Stepping Stone - Decorative Stone for Garden
Spoontiques$26.324.8★
What buyers say about memorial stone
What buyers praise and complain about, mined from review topics.What buyers love
“The product is beautiful”
“Better than I expected”
“Reasonable price”
“Awesome gift”
“Nice glowing”
“the design is beautiful”
“Love the size”
“Cute and sturdy”
“the colors are vibrant”
“Cute and durable”
What buyers complain about
“Larger than expected”
“Cheap quality”
“NOT as described”
“Does not last”
“It doesn't light up real bright”
“Not worth the price at all”
“Looks like someone cant color in the lines”
“The switch in the device does not work very well”
“The material quality is bad”
“Not sturdy”
Top return reasons
Common questions
- Is memorial stone profitable to sell on Amazon United States?
- The niche generates $254K/yr across 109 tracked products. 12 of 20 products launched in the last 360 days are still selling. 90-day search growth is +57.6%. Flapen's verdict: Worth a look (67/100).
- How competitive is the memorial stone niche?
- 72 brands and 103 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 30% of demand.
- What do buyers complain about in memorial stone?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.1%.
- When does demand for memorial stone peak?
- Demand peaks in May–Jun; the busiest month runs 2.6× the quietest.
- What does it cost to enter the memorial stone niche?
- Listings span $7.07–$128.35; the average listing price is $39.45 (sweet spot $15–$100). The average incumbent carries 503 reviews — the moat a new listing must climb.