Memorial Day
PassMemorial Day scores 72 out of 100, a Pass. Shoppers spend an estimated $59K a year here, search demand grew >1,000% this quarter, and an estimated 1.0% of orders come back.
- Flapen Score
- 72 / 100Top 4% of 8,839 Patio, Lawn & Garden niches · +16 vs the category median of 5672
- Market size
- $59K/yr187K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 16%top-5 click share · 100 brands · 118 sellers
Flapen Score
Memorial Day against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Memorial Day is stronger. Inside it, weaker.
Market
The Memorial Day market on Amazon at a glance
Shoppers on Amazon United States searched for Memorial Day 187K times last year and spent an estimated $59K. The top 5 brands take 26% of clicks. Flapen scores it 72 out of 100, a Pass.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.
- Searches, last 12 months
- 187K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $59Ka year
- Top search term
- patriotic yard decorations23K searches a year
02 · Price
A sale here is worth $21.41.
Listings sell for $21.41 on average, from $4.78 to $49.70. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $21.41 that is $0 to $2K a year per listing.
- Average price
- $21.41inside the $15 to $100 sweet spot
- Price range
- $4.78–$49.70
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #838 within Flags. It carries 976 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 97%
- Out of stock, average day
- 5.7%
- Average rank
- #838in Flags
- Average rating
- 4.27 starsAmazon United States average 4.42 stars
- Average reviews
- 976per listing
- Listings tracked
- 137
04 · Newcomers
33 of last year's 40 launches cleared the first-year sales bar.
40 products launched here in the last 12 months. 33 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 40
- Successful launches
- 33Amazon's first-year sales bar
- Average brand age
- 21 months
Products
Top Memorial Day products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
X-GiftKey 4th of July Decorations Outdoor American Flag Lights 6-Pack Red White and Blue Solar Stars Lights with 6 USA Flags & 30LED Bright Patriotic Pathway Lights for Memorial Day Yard Lawn Decor
- Price
- $18.48
- Rating
- 3.4/5
- Reviews
- 296
- Age
- 2y ago

HOOSUN 12 Pcs Small American Flags On Stick 4th of July Decorations Small USA Flag On Stick Mini 4x6 American Flags for Outside Fourth of July Flag for Yard Lawn Patriotic Memorial Day Decorations
- Price
- $6.59
- Rating
- 4.5/5
- Reviews
- 3,284
- Age
- 5y ago

TERESAS COLLECTIONS 4th of July Decorations for Outdoor Decor Patriotic Memorial Day Decorations Wind Spinner Garden Yard Sign USA Americana Windmill Decorative Stake Independence Day Gifts 26
- Price
- $23.05
- Rating
- 4.4/5
- Reviews
- 145
- Age
- 1y ago

HOOSUN 4th of July Decorations 12Pcs American Flag Patriotic Pinwheels for Yard and Garden Fourth of July Pinwheels Patriotic Memorial Day Decorations Garden Wind Spinners Pinwheel for Kids Lawn Patio
- Price
- $14.93
- Rating
- 3.5/5
- Reviews
- 1,203
- Age
- 3y ago

4th of July Decorations Outdoor - Hanging American Flag Banners Stars and Stripes Porch Sign -Patriotic Memorial Day Decor Party Supplies for July Fourth Independence Labor - Red White Blue (2 Pcs)
- Price
- $12.34
- Rating
- 4.3/5
- Reviews
- 2,695
- Age
- 7y ago
Trending
estimated 90-day click momentum
GXGGUS 10Pcs 4th of July Yard Signs Outdoor Decorations Patriotic Yard Signs with 20 Stakes Red White Blue Stars and Stripes for Independence Day Memorial Day Garden Lawn Outdoor Decor
- Price
- $17.73
- Rating
- 4.6/5
- Reviews
- 45
- Age
- 3mo ago

Goolife 4th of July Decorations Outdoor 31in Patriotic Decor Memorial Day Yard Sign with Metal Stakes Front Door Decor Hanging Sign for Porch Walls Door Hanger Garden Patio Lawn Party Supplies Prop
- Price
- $24.33
- Rating
- 3.8/5
- Reviews
- 55
- Age
- 1y ago

Hananona 12 Pcs Artificial Flowers Outdoor Faux Artificial Plants UV Resistant Plastic Patriotic Flower Bulk for 4th of July Hanging Planter Porch Window Home Summer Decor 12 Red White Blue
- Price
- $17.48
- Rating
- 4.2/5
- Reviews
- 3,247
- Age
- 5mo ago

X-GiftKey 4th of July Decorations Outdoor American Flag Lights 6-Pack Red White and Blue Solar Stars Lights with 6 USA Flags & 30LED Bright Patriotic Pathway Lights for Memorial Day Yard Lawn Decor
- Price
- $18.48
- Rating
- 3.4/5
- Reviews
- 296
- Age
- 2y ago

8 PCS Memorial Day Yard Sign Decorations-4th of July Decorations Outdoor-Weatherproof Corrugated Plastic Independence Day Party Lawn Signs with Stakes
- Price
- $18.53
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 5y ago
Newest
by launch date
GXGGUS 10Pcs 4th of July Yard Signs Outdoor Decorations Patriotic Yard Signs with 20 Stakes Red White Blue Stars and Stripes for Independence Day Memorial Day Garden Lawn Outdoor Decor
- Price
- $17.73
- Rating
- 4.6/5
- Reviews
- 45
- Age
- 3mo ago

4th of July Decorations - Patriotic Stars Welcome Garden Flag | Double Sided Fourth of July Accessories Patriotic Banner | 250 Anniversary USA Merchandise for Garden Yard Porch Patio Lawn Outdoor Outside Decor
- Price
- $7.32
- Rating
- 4.7/5
- Reviews
- 368
- Age
- 5mo ago

Hananona 12 Pcs Artificial Flowers Outdoor Faux Artificial Plants UV Resistant Plastic Patriotic Flower Bulk for 4th of July Hanging Planter Porch Window Home Summer Decor 12 Red White Blue
- Price
- $17.48
- Rating
- 4.2/5
- Reviews
- 3,247
- Age
- 5mo ago

Hananona 2 Set Artificial Outdoor Flowers with Hanging Basket 2 Hanging Planters with 24 Pcs Patriotic Flowers for Summer Front Porch Patio 4th of July Decor (Red White Blue)
- Price
- $44.43
- Rating
- 4.6/5
- Reviews
- 1,702
- Age
- 7mo ago

hogardeck 4th of July Decorations Outdoor 6 PCS Metal Patriot Star Decorative Garden Stakes for Fourth of July Decorations Patriotic Yard Signs for Garden Memorial Day Decorations
- Price
- $22.61
- Rating
- 4.2/5
- Reviews
- 129
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 16% of clicks, no more. An open shelf where new products get seen.
Brands
100 falling
Sellers
118
Est. top-5 brand share
26%
Top 20: 55%
Est. top-5 click share
16%
Top 20: 39%
Open market
70%
- HOOSUN8%
- TERESA'S COLLECTIONS6%
- X-GiftKey5%
- ORIENTAL CHERRY4%
- AVOIN colorlife4%
- hogardeck3%
Demand
Memorial Day search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jul · busiest ÷ quietest = 140.0× · 6 of 12 months tracked
Search terms
Top Memorial Day search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- patriotic yard decorations23K/yr
- fourth of july porch decor14K/yr
- 4th of july yard decor14K/yr
- patriotic garden decor13K/yr
- memorial day outdoor decorations13K/yr
- outdoor americana decor11K/yr
- usa yard decorations11K/yr
- 4th of july lawn decorations10K/yr
- america outdoor decor8K/yr
- patriotic lawn decorations8K/yr
Reviews and returns
What reviews say buyers love and hate about Memorial Day
We read the reviews and the return reasons for every product selling here.
“Too large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Memorial Day questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









