Is memorial day profitable to sell on Amazon United States?

The niche generates $59K/yr across 137 tracked products. 33 of 40 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (72/100).

How competitive is the memorial day niche?

100 brands and 118 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 26% of demand.

What do buyers complain about in memorial day?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.0%.

What does it cost to enter the memorial day niche?

Listings span $4.78–$49.70; the average listing price is $21.41 (sweet spot $15–$100). The average incumbent carries 976 reviews — the moat a new listing must climb.

memorial day

Worth a look

Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible>1,000%

90-day search growth — must beat 0% to launch

Brand share

Incredible26%

top-5 brand share — no brand owns this niche

Competition

Incredible16%

top-5 click share — an open shelf

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Great$21.41

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Great$4.78–$49.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good976.39

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$59K

$59K/yr · 187K searches

Signals Trending No Dominant Brand

According to Flapen's Amazon United States niche tracking, memorial day is a $59K/yr Amazon United States market (187K searches/yr). The top 5 brands hold 26% of demand. Verdict: Worth a look — 72/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

memorial day market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $64K–$86K; units × avg price
Conversion rate: 1.5%
Avg BSR: #838
Page quality: 0%
Prime: 97%
Sponsored: 96%
Out of stock: 5.7%
Avg brand age: 21 months
Avg seller age: 184 days

Competition & brand share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

100 falling

Sellers

118

Top-5 brand share

26%

Top 20: 55%

Top-5 click share

16%

Top 20: 39%

Open market

70%

HOOSUN8%
TERESA'S COLLECTIONS6%
X-GiftKey5%
ORIENTAL CHERRY4%
AVOIN colorlife4%
hogardeck3%

Demand

Weekly Amazon search volume, last 46 weeks — >1,000% search growth over the last 90 days.

Open Trend

Top memorial day search terms

patriotic yard decorations23K/yr >1,000%1.0% conv.
fourth of july porch decor14K/yr >1,000%0.7% conv.
4th of july yard decor14K/yr >1,000%0.9% conv.
patriotic garden decor13K/yr +521.3%1.1% conv.
memorial day outdoor decorations13K/yr +426.6%1.4% conv.
outdoor americana decor11K/yr +974.3%0.5% conv.
usa yard decorations11K/yr >1,000%1.4% conv.
4th of july lawn decorations10K/yr >1,000%1.2% conv.
america outdoor decor8K/yr +973.9%0.9% conv.
patriotic lawn decorations8K/yr +851.5%1.2% conv.

All search terms

Top memorial day products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

X-GiftKey 4th of July Decorations Outdoor American Flag Lights 6-Pack Red White and Blue Solar Stars Lights with 6 USA Flags & 30LED Bright Patriotic Pathway Lights for Memorial Day Yard Lawn Decor

X-GiftKey$18.483.4★296 rev

HOOSUN 12 Pcs Small American Flags On Stick 4th of July Decorations Small USA Flag On Stick Mini 4x6 American Flags for Outside Fourth of July Flag for Yard Lawn Patriotic Memorial Day Decorations

HOOSUN$6.594.5★3,284 rev

TERESAS COLLECTIONS 4th of July Decorations for Outdoor Decor Patriotic Memorial Day Decorations Wind Spinner Garden Yard Sign USA Americana Windmill Decorative Stake Independence Day Gifts 26

TERESA'S COLLECTIONS$23.054.4★145 rev

HOOSUN 4th of July Decorations 12Pcs American Flag Patriotic Pinwheels for Yard and Garden Fourth of July Pinwheels Patriotic Memorial Day Decorations Garden Wind Spinners Pinwheel for Kids Lawn Patio

HOOSUN$14.933.5★1,203 rev

4th of July Decorations Outdoor - Hanging American Flag Banners Stars and Stripes Porch Sign -Patriotic Memorial Day Decor Party Supplies for July Fourth Independence Labor - Red White Blue (2 Pcs)

ORIENTAL CHERRY$12.344.3★2,695 rev

Newest

by launch date

GXGGUS 10Pcs 4th of July Yard Signs Outdoor Decorations Patriotic Yard Signs with 20 Stakes Red White Blue Stars and Stripes for Independence Day Memorial Day Garden Lawn Outdoor Decor

GXGGUS$17.7345 rev

3mo ago

4th of July Decorations - Patriotic Stars Welcome Garden Flag | Double Sided Fourth of July Accessories Patriotic Banner | 250 Anniversary USA Merchandise for Garden Yard Porch Patio Lawn Outdoor Outside Decor

OHOME$7.32368 rev

5mo ago

Hananona 12 Pcs Artificial Flowers Outdoor Faux Artificial Plants UV Resistant Plastic Patriotic Flower Bulk for 4th of July Hanging Planter Porch Window Home Summer Decor 12 Red White Blue

Hananona$17.483,247 rev

5mo ago

Hananona 2 Set Artificial Outdoor Flowers with Hanging Basket 2 Hanging Planters with 24 Pcs Patriotic Flowers for Summer Front Porch Patio 4th of July Decor (Red White Blue)

Hananona$44.431,702 rev

7mo ago

hogardeck 4th of July Decorations Outdoor 6 PCS Metal Patriot Star Decorative Garden Stakes for Fourth of July Decorations Patriotic Yard Signs for Garden Memorial Day Decorations

hogardeck$22.61129 rev

7mo ago

What buyers say about memorial day

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Very affordable for the quality”

Color14%

“Bright colors”

Value For Money8%

“Best value”

Advertised Vs Actual Product7%

“Better than I expected”

Brightness/Shine/Glow5%

“Great Lights”

Material Quality4%

“Decent material”

Size-Overall4%

“Fits perfect”

Assembly/Installation4%

“Easily installed”

Design-Overall3%

“Beautiful design”

Strength3%

“sturdy construction”

What buyers complain about

Size-Overall17%

“Too large”

Quality-Overall16%

“Very cheap quality”

Durability8%

“Breaks easily”

Color6%

“not pure white”

Advertised Vs Actual Product6%

“Looks nothing like the picture”

Assembly/Installation5%

“Assembly is a pain”

Value For Money5%

“too expensive”

Material Quality4%

“Very thin material”

Brightness/Shine/Glow3%

“Need a brighter light”

Functionality-Overall2%

“Not workable”

Top return reasons

Size-Overall32%

Advertised Vs Actual Product11%

Quality-Overall10%

Material Quality10%

Color8%

Assembly/Installation5%

Functionality-Overall4%

Defective Material/Parts3%

Value For Money3%

Brightness/Shine/Glow2%

Common questions

Is memorial day profitable to sell on Amazon United States?: The niche generates $59K/yr across 137 tracked products. 33 of 40 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (72/100).
How competitive is the memorial day niche?: 100 brands and 118 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 26% of demand.
What do buyers complain about in memorial day?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.0%.
What does it cost to enter the memorial day niche?: Listings span $4.78–$49.70; the average listing price is $21.41 (sweet spot $15–$100). The average incumbent carries 976 reviews — the moat a new listing must climb.