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Memorial Day

Pass

Memorial Day scores 72 out of 100, a Pass. Shoppers spend an estimated $59K a year here, search demand grew >1,000% this quarter, and an estimated 1.0% of orders come back.

Flapen Score
72
72 / 100
Top 4% of 8,839 Patio, Lawn & Garden niches · +16 vs the category median of 56
Market size
$59K/yr187K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
16%top-5 click share · 100 brands · 118 sellers

Flapen Score

Memorial Day against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Memorial Day is stronger. Inside it, weaker.

72Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Memorial Day market on Amazon at a glance

Shoppers on Amazon United States searched for Memorial Day 187K times last year and spent an estimated $59K. The top 5 brands take 26% of clicks. Flapen scores it 72 out of 100, a Pass.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
187K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
1.5%
Market size, estimated
$59Ka year
Top search term
patriotic yard decorations23K searches a year

02 · Price

A sale here is worth $21.41.

Listings sell for $21.41 on average, from $4.78 to $49.70. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $21.41 that is $0 to $2K a year per listing.

Average price
$21.41inside the $15 to $100 sweet spot
Price range
$4.78–$49.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #838 within Flags. It carries 976 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
97%
Out of stock, average day
5.7%
Average rank
#838in Flags
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
976per listing
Listings tracked
137

04 · Newcomers

33 of last year's 40 launches cleared the first-year sales bar.

40 products launched here in the last 12 months. 33 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
40
Successful launches
33Amazon's first-year sales bar
Average brand age
21 months

Products

Top Memorial Day products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

100 falling

Sellers

118

Top-5 brand share

26%

Top 20: 55%

Top-5 click share

16%

Top 20: 39%

Open market

70%

  • Brand 18%
  • Brand 26%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Memorial Day search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Spike '26Prime Day '26AugMarAprMayJunJulAugMarAprMayJun

Peak months: May, Jul · busiest ÷ quietest = 140.0× · 6 of 12 months tracked

Search terms

Top Memorial Day search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • patriotic yard decorations23K/yr
  • fourth of july porch decor14K/yr
  • 4th of july yard decor14K/yr
  • patriotic garden decor13K/yr
  • memorial day outdoor decorations13K/yr
  • outdoor americana decor11K/yr
  • usa yard decorations11K/yr
  • 4th of july lawn decorations10K/yr
  • america outdoor decor8K/yr
  • patriotic lawn decorations8K/yr

Reviews and returns

What reviews say buyers love and hate about Memorial Day

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
1.0%of orders come back
“Too large”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Memorial Day questions

Answered from the same tracked data.